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Empowering Professionals to Succeed

Michael Kada

Create measurable impact
with your corporate video
1

michael@quantumve...
Don’t miss the train! Get on it.

2
TRENDS

3
Trends
“Video is a game changer turning mainstream for
corporate communication and training. (Gartner)

“By 2013, more tha...
Video can be used for …

Inform

Sell

Educate
Online Video Use Cases in the Enterprise
Executive
Updates

New Hire
Ramp Up

Best
Practices

Your Daily
Video
Expertise

...
The communication journey

From static…

…to dynamic
The communication journey

Top 3 Communication Secrets by Jolene

From static…

…to dynamic
How can

YO
U

be part
of this

JOURNEY
Criteria for a Successful Video Campaign

Mix

Quality

Quantity

Discovery

Distribution

Analytics
Mix

Branded Live
Webinar Channel
•

Live surveys / interactivity

•

30 – 60 minutes

•
•

Video Podcasts
•

Media create...
Quality

User Generated Content
•
•

•

Crowd sourced media from
employees
Quality depends on user
expertise

Professional...
Quantity

Breadth & Depth
•

Create fresh content on
a regular schedule

•

Critical mass attracts more
viewers
Discovery

Home Page

•

Latest uploads featured on home page

•

Robust search by
Distribution
Branded Live
webinars channel

Corporate
Homepage

Central Social Content Repository

Podcasting
Factory Vide...
Analytics
Consumption

(Reach)

Social

Financial

• # Downloads/ Views

• Star rating

• Avg. $ cost / video

• # Video U...
Criteria for a Successful Video Campaign

Mix

Quality

Quantity

Discovery

Distribution

Analytics
Don’t miss the train! Get on it.

18
THANK YOU!
QuantumVerse Inc.
michael@quantumverse.com
phone: +1-425-241-2158
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Create measurable impact with your corporate video

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What are criteria to make videos for use within the enterprise impactful? How can you measure the success of a enterprise video campaign? These questions and more are answered by providing a simple framework for a step by step approach for using it for your organization.

Published in: Social Media, Business, Technology
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Create measurable impact with your corporate video

  1. 1. Empowering Professionals to Succeed Michael Kada Create measurable impact with your corporate video 1 michael@quantumverse.com www.quantumverse.com CEO
  2. 2. Don’t miss the train! Get on it. 2
  3. 3. TRENDS 3
  4. 4. Trends “Video is a game changer turning mainstream for corporate communication and training. (Gartner) “By 2013, more than 25% of corporate communication will be dominated by pictures, video or Audio.” (Gartner) “There has been a sharp increase in video production usage and budgets.” (Interactive Media Strategies) 4
  5. 5. Video can be used for … Inform Sell Educate
  6. 6. Online Video Use Cases in the Enterprise Executive Updates New Hire Ramp Up Best Practices Your Daily Video Expertise Marketing Campaigns Product Launches
  7. 7. The communication journey From static… …to dynamic
  8. 8. The communication journey Top 3 Communication Secrets by Jolene From static… …to dynamic
  9. 9. How can YO U be part of this JOURNEY
  10. 10. Criteria for a Successful Video Campaign Mix Quality Quantity Discovery Distribution Analytics
  11. 11. Mix Branded Live Webinar Channel • Live surveys / interactivity • 30 – 60 minutes • • Video Podcasts • Media created for on demand consumption # of Live attendees • 2-5 minutes # of downloads • # of downloads
  12. 12. Quality User Generated Content • • • Crowd sourced media from employees Quality depends on user expertise Professional Production • Consistent high quality • Produced by Podcasting Factory • Teleprompter for speaker’s confidence • More expensive Free
  13. 13. Quantity Breadth & Depth • Create fresh content on a regular schedule • Critical mass attracts more viewers
  14. 14. Discovery Home Page • Latest uploads featured on home page • Robust search by
  15. 15. Distribution Branded Live webinars channel Corporate Homepage Central Social Content Repository Podcasting Factory Videos Enterprise Social Apps
  16. 16. Analytics Consumption (Reach) Social Financial • # Downloads/ Views • Star rating • Avg. $ cost / video • # Video Uploads • # of Likes • Avg. $ cost / view • # of Users of Key Audiences • # of Comments • (%) Penetration • Unique Users • Repeat Users (Retention) • From Where • Top & Bottom 20
  17. 17. Criteria for a Successful Video Campaign Mix Quality Quantity Discovery Distribution Analytics
  18. 18. Don’t miss the train! Get on it. 18
  19. 19. THANK YOU! QuantumVerse Inc. michael@quantumverse.com phone: +1-425-241-2158

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