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WWrriittiinngg aa PPrrooppoossaall 
aanndd AAnnnnoottaatteedd 
BBiibblliiooggrraapphhyy 
You know when you think 
about wr...
A short proposal needs to have four elements: 
•An overview of the problem. 
•The question or questions you wish to invest...
An overview ooff tthhee pprroobblleemm 
Since, as it turns out, invading 
Iraq may have been a major snafu, 
and since the...
The question or questions you wish 
to investigate 
Enumerate the question(s) that you mean to explore in 
your paper. A g...
Your methodology 
How do you plan to go about investigating these questions? 
Remember a research paper is usually in futu...
A list of possible sources 
Research paper assignments often ask for a list of possible 
sources to be submitted before wr...
BBooookk ssoouurrcceess:: 
Rutherford, Paul. Weapons of Mass Persuasion: Marketing 
the War with Iraq. Toronto: University...
Magazine aanndd JJoouurrnnaall 
SSoouurrcceess 
Wolff, Michael. “How to Sell a War”. Vanity 
Fair. Jan. 2006: 45 – 49. 
Th...
Database Sources 
Gaines,Brian J., and James H. Kuklinski, Paul J. Quirk, Buddy Peyton, Jay 
Verkuilen “Same Facts, Differ...
WWeebb SSoouurrcceess:: 
Shuman, Miriam. “Can You Hear Me Now? Marketing the War With 
Iran”. Southern Christian Universit...
Cite all sources 
http://weknowmemes.com/2012/06/the-credible-hulk/
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Writing a proposal and annotated bibliography

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Short Guide to WP 3.

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Writing a proposal and annotated bibliography

  1. 1. WWrriittiinngg aa PPrrooppoossaall aanndd AAnnnnoottaatteedd BBiibblliiooggrraapphhyy You know when you think about writing a book [or a research paper], you think it is overwhelming. But, actually, you break it down into tiny little tasks any moron could do. Annie Dillard
  2. 2. A short proposal needs to have four elements: •An overview of the problem. •The question or questions you wish to investigate •Your methodology •A list of possible sources
  3. 3. An overview ooff tthhee pprroobblleemm Since, as it turns out, invading Iraq may have been a major snafu, and since the rest of the world seems to think that the American public are a flock of sheep that can be led by any mad piper, it makes sense to explore the way the war was marketed… http://www.onetonnemusic.com/mt-static/archives/inade.jpg Ex a mpl e Briefly explore the background that has led up to this becoming an issue worthy of investigation.
  4. 4. The question or questions you wish to investigate Enumerate the question(s) that you mean to explore in your paper. A good question involves the who's, how’s and why’s of an issue: Some of the questions I will explore are: What marketing techniques commonly used in advertising were employed to sell the idea of a war in Iraq to the public? Who exactly was behind this? http://www.djc.com/stories/images/20030227/WarMarketingRadio.JPG
  5. 5. Your methodology How do you plan to go about investigating these questions? Remember a research paper is usually in future time: This paper will look at some of the classical appeals used in advertising (i.e. fear and safety) as well as logical fallacies often employed in public relations campaigns such as buzz words, straw man, ad hominem attacks, and the famous Texas sharpshooter’s fallacy. On the other hand, it will explore some of the rebuttals to the idea that the war was based on PR and not “flawed intelligence.” http://ocw.mit.edu/ans7870/21f/21f.027j/asia_rising/image/2002_1580_s.jpg
  6. 6. A list of possible sources Research paper assignments often ask for a list of possible sources to be submitted before writing the paper begins. This is known as an annotated bibliography. According to LEO online, the steps to preparing an annotated bibliography are: Process for Writing an Annotated Bibliography 1. List the completed bibliographical citation. 2. Explain the main purpose of the work. 3. Briefly describe the content. 4. Indicate the possible audience for the work. 5. Evaluate the relevance of the information. 6. Note any special features. 7. Warn readers of any defect, weakness, or bias.
  7. 7. BBooookk ssoouurrcceess:: Rutherford, Paul. Weapons of Mass Persuasion: Marketing the War with Iraq. Toronto: University of Toronto Press, 2004. Print In this book Rutherford brilliantly shows exactly how, step by step, the idea of war with Iraq was marketed in the post 9-11 atmosphere of fear and suspicion. While not even handed –there are no equivocations here- it is useful for seeing one side of the issue presented clearly and methodically. Rutherford is a well-known expert on advertising and propaganda. This will help me explore the question of how advertising techniques were employed. Herman, Edward S., and Noam Chomsky. Manufacturing Consent: The Political Economy of the Mass Media. New York: Pantheon Press, 1988. Print This book was cited in Rutherford’s book and is a classic in the genre. Again, it does not look at both sides of the issue. Rather it is a scathing denunciation of the complicity of the mass media in selling government policy. Both writers are academics specializing in language. Chomsky is considered the father of modern linguistics.
  8. 8. Magazine aanndd JJoouurrnnaall SSoouurrcceess Wolff, Michael. “How to Sell a War”. Vanity Fair. Jan. 2006: 45 – 49. This article caused a lot of flap because it was published in a main stream magazine, a place that is harder to ignore than the “liberal” and left-wing venues that this debate had heretofore raged in. Although it draws heavily on earlier research, such as Weapons of Mass Persuasion, it is well written and Michael Wolff provides some choice quotes that I would probably want to use. Wolff is the editor of adweek.com and an authority on and early pioneer of the internet.
  9. 9. Database Sources Gaines,Brian J., and James H. Kuklinski, Paul J. Quirk, Buddy Peyton, Jay Verkuilen “Same Facts, Different Interpretations: Partisan Motivation and Opinion on Iraq” The Journal of Politics 69 (4), 957–974 (2007). EBSCOhost. Web. 20 October. 2007. Although this does not specifically address the use of advertising techniques, it will be useful to me for background information and its insights into the framing of facts to spin different interpretation of reality. Furthermore, it is a scholarly journal, and although I may use only a few quotes or definitions, it will spiff up my work and make it look more academic. Hee hee. Loeb, Harlan, Misconceptions Unfairly Tar PR Name, PR Weekly, 1/16/2006. Lexis Nexis. 19 October. 2007 This is an op ed from a PR trade publication that was written as a response to Michael Wolff’s article in Vanity Fair. On the one hand it presents an opposing point of view, one thing I am short on at the moment. On the other, it convincingly shows the impact that an piece in a main stream magazine can have. Note: Loeb, while defending PR, never actually claims that these techniques were not used.
  10. 10. WWeebb SSoouurrcceess:: Shuman, Miriam. “Can You Hear Me Now? Marketing the War With Iran”. Southern Christian University. Web. 21 October. 2007. I can use this in my conclusion: Is the same process happening now vis-à-vis Iran? Shuman persuasively argues that it is. While it is hardly a balanced view, such a view is unlikely to be found. Interview with George Tenet. NBC NEWS “MEET THE PRESS”. msnbc.msn.com. Web. 22 October. 2007 In this interview, Tim Russet pointedly asked Tenet why the head of a government agency was marketing war. Tenet denied this and outlined his reasons why. This will be a very useful rebuttal of the point of view of most of my sources. One of very few I was able to find.
  11. 11. Cite all sources http://weknowmemes.com/2012/06/the-credible-hulk/

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