Introduction to digital media design and production
Introduction to Digital Media Design and ProductionInstructor: Michael Weston, University of Houston-VictoriaRequired textbook:Musburger, Robert B. & Gorham Kindem. Introduction to Media Production: The Path to Digital MediaProduction. Fourth Edition. Focal: 2009. ISBN: 978-0-240-81082-9Course Description:This course provides the design, theory and development of production skills and techniques for avariety of digital media. Students are required to participate in labs dealing with the operation andutilization of production equipment and the actual production of materials.Course Objectives:After successful completion of the course, the student will: • Be able to prepare, propose, plan, and carry out a small-scale media production. • Gain experience and ability in digital photography and image manipulation. • Gain experience and ability in visual and audio storytelling. • Gain experience and ability in digital video and audio editing. • Gain experience and ability in collaborative media production. • Have explored narrative, aesthetic, legal, and technical aspects of mass communications and media production. • Gain experience and ability in working with Microsoft PowerPoint, Adobe Photoshop, Adobe Story, Audacity, Adobe Premiere and other computer applicationsWEEK 1 • Introduction to the CourseA discussion of tools to be used, necessary software, time commitments, work to be produced andmutual expectations.WEEK 2• HISTORY OF VISUAL MEDIA / AESTHETICS AND TECHNIQUESRead: Introduction to Media Production, Chapters 1 and 2Due: Registration on course blogRead: Introduction to Media Production, Chapter 8WEEK 3 • DIGITAL PHOTOGRAPHYShooting DayReading: Roland Barthes Essay on Image ConstructionDue: Digital Photography Assignment
WEEK 4 • PHOTOSHOPFeb 8 Read: Introduction to Media Production, Chapter 11Read: Knight Digital Media Center: “PhotoShop”(http://multimedia.journalism.berkeley.edu/tutorials/photoshop/pdf)Due: Photoshop AssignmentWEEK 5 • PROJECT MANAGEMENTRead: Introduction to Media Production, Chapter 3WEEK 6 • PROJECT PLANNING and PREPRODUCTIONDue: Informal Project PresentationsProject Proposal and Powerpoint PresentationsWEEK 7 • PROJECT PREPRODUCTION and PROPOSALDue: Project Proposal PresentationsWEEK 8 • FALL/SPRING BREAKWEEK 9 • RECORDING AUDIO and AUDACITYRead: Introduction to Media Production, Chapter 6Watch Audacity TutorialWEEK 10 • AUDIO MEDIARead: Introduction to Media Production, Chapter 4Due: Podcast Project ScriptWEEK 11 • AUDIO PROJECTSWorking Week: Audio ProjectsWEEK 12 • PROJECT CONVERGENCEDue: Podcast ProjectDue: Peer Podcast EvaluationsWEEK 13 • VIDEO PRODUCTION USING ADOBE STORY AND PREMIERE ELEMENTSWatch Adobe Story TutorialDevelop Script in Adobe StoryWEEK 14 • PRODUCTIONDue: Movie Project ScriptWEEK 15 • POSTPRODUCTIONBring video into computer, begin editing
WEEK 16 • POSTPRODUCTIONDue: Premiere Elements ProjectFINALS WEEKFinal Movie Project PresentationsAssignments:Digital Photography Assignment:Using a digital SLR camera, you will shoot a series of photographs. The subjects and composition ofthese photographs will relate directly to aesthetics and techniques covered in lecture and in readingassignments. Assignments will be handed in digitally and made available via the course blog.Photoshop Assignment:In class, we will cover the basics of digital image manipulation via a series of PhotoShop tutorials andassignments. Initial assignments will inform the student on the basics of digital image manipulation,scanning, editing, cropping, resizing, layering, and rendering for the web. Final assignments will berenderings of digital photo(s) taken by the student and will be uploaded by the student to the courseblog. In addition, graphics and title screens for Adobe Premiere projects will be created during“postproduction.”PowerPoint Project:Following discussions on the logistics and utility of visual aides in public speaking/presentation, yourgroup will develop a PowerPoint presentation to accompany your Adobe Premiere Project proposal. Theproposal will be delivered to the class who will act as a body charged with the duty of determiningwhether or not to “green light” your project. You will be expected to relay to the class your project title;description; crew; cast; preproduction, production, and postproduction schedule; shotlist; and locationsshouting. In addition, you will explain how the narrative of your project will be related sans all visualaides via an audio podcast that will act as a story about your Adobe Premiere project, an addendum toyour Adobe Premiere project, and publicity for your Adobe Premiere project.Podcast Assignment:You will script and record a short three minute audio podcast about your project. Details to be given inclass.Adobe Premiere Project:Your final project for the course will be an Adobe Premiere project incorporating video, stillphotography, graphic design, and narration. The project (the subject and focus) will be entirely of yourown design with only minimal direction. The project will be overseen trough a structured schedule ofpreproduction, production, and postproduction. Your grade will be determined via an assessment ofseveral criteria including: Plan, Proposal, Preproduction, Production, Postproduction, Peer Assessment,and Final Edit.
Grades:20% – Attendance, Attentiveness, Class Work, & Participation10% – Digital Photography Assignment10% – Photoshop Assignment10% – PowerPoint Project10% – Audacity Assignment40% – Adobe Premiere ProjectThis course proposal was developed by Michael Weston and may not be repurposed in whole or inpart without express permission. Copyright 2010.