Company Report about Bark & Co.

1. Barkbox (Bark & Co.)

2. Riley

3. Sample Products -- Barkbox

4. Sample Products -- Barkbox

5. Sample Products -- (Bark & Co.) Barkshop

6. Sample Products -- (Bark & Co.) Barkpost

7. Financials

8. Financials
● Makes about $20 per box, with
about 200,000 customers in
2014 paying about $30 a month.
● 75% of customers subscribe to
6-12 month plans and the
company has a retention “well
north” of 90%
● Added an additional $9 charge to
send a toy -- 20% signed up
immediately.
● Company revenue 1 million a
month after its first two years.
● In 2013 the company surpasses
a 25 million yearly run rate.
● Approximately 75 million in
revenue for 2014.
● Reported only 75 staff members
in 2014, about 100 if you count
the in-office dogs.
● 10% of all profit is given to local
shelters and other dog-tarian
organizations.

9. History -- Barkbox
● Founded by Matt Meeker, Henrik
Werdelin, and Carly Strife in
December 2011.
● Matt Meeker is no stranger to
startups -- he previously co-
founded Meetup.com.
Timeline
2012
1.7 Million Seed Funding
2013 -- Reorganizes into Bark &
Co.
5 Million Series A
2014
15 Million Series B

10. What’s Hot - Barkbox & Barkshop.
● Reliable monthly deliveries
with tracking.
● 10% of proceeds donated to
doggy charity
● Extra-small dogs can get
different box options
● Cheaper than competitors!
● Online and text ordering
● Awesome mobile apps for
Android and iOS
● Discounts for multiple dogs
● HUGE variety of different
vendors.

11. What’s Hot -- Barkbox marketing
BarkBuddy
● Tinder for finding shelter dogs
BarkCam
● Instagram for dogs
Barkpost
● News source for cute random
dog news

12. Secret Sauce -- Execution over ideas.
● Over 90% customer retention
● Targets a very specific audience
-- nutty dog people
● All mobile apps/infrastructure is
specifically made for target
audience -- funny websites,
apps, etc. all drive a “Barkbox
brand”
● Text to reorder: Click on product
to get product number and send
text

13. Fun fact about beginnings
● Hugo was a 150lb Great Dane
with some need for big ‘n tall
requirements
● Matt, Hugo’s dad, couldn’t find
anything he needed in NYC --
and thus Barkbox was born

14. Competition - PawPack and Surprise my Pet
● Most expensive
● No history / track record
● No customer phone support
● More expensive than BBox
● Less history / track record
● Less variety of vendors/products

15. Forecast -- Two paws up
● Company has continued to grow their
revenue from 12 million in 2013 to 75
million in 2014.
● The retention rate has maintained in the
90% range, and has dedicated fanbase
● Competitors lack any brand presence,
innovation or technology to compete
● Approximately 70 employees
● Each year is a record high for spending on
dogs (58.7 billion last year)
● Target market seems to spend money on
dogs regardless of market