Usability in Healthcare: Ability to Use is the Tip of the Iceberg

Michael Siepmann, Ph.D.
Michael Siepmann, Ph.D.The Tech Design Psychologist™ - Make your technology more supportive™ at Interaction Insight Consulting, LLC
Usability in Healthcare:
Ability to Use is the Tip of the Iceberg
Michael Siepmann, Ph.D.
The Tech Design Psychologist™
303-835-0501 • MS@InteractionInsight.com • @MSiep

© 2013 Interaction Insight Consulting, LLC
All rights reserved

© 2013 Interaction Insight Consulting, LLC. All rights reserved.
Usability’s Initial Focus

© 2013 Interaction Insight Consulting, LLC
All rights reserved

2
November 15, 2013
The Inescapable Humanness of Tech

Use
Me!

© 2013 Interaction Insight Consulting, LLC
All rights reserved

3
November 15, 2013
Paths of Tech Design Impact

Ability to use

© 2013 Interaction Insight Consulting, LLC
All rights reserved

4
November 15, 2013
Ability to Use

Cognition, Emotion, Behavior

• Cognitive Ease
• Adolf Hitler was born in 1887.
• Adolf Hitler was born in 1892.

© 2013 Interaction Insight Consulting, LLC
All rights reserved

5
November 15, 2013
Tech Design

Cognition

“This
patient
brings to
mind
”

“But
is more
common”

“Think like a
clinician”

“Think like a
statistician”

© 2013 Interaction Insight Consulting, LLC
All rights reserved

6
November 15, 2013
Tech Design

Emotion

• Secondary Traumatic Stress (STS)
“The key to effective management of STS is … early
recognition of, and insight into, the strong emotions
experienced in the doctor-patient relationship.”
- Peter Huggard, 2003

?
© 2013 Interaction Insight Consulting, LLC
All rights reserved

7
November 15, 2013
Tech Design

Behavior

• Behavior Toward Obese Patients
“Primary care physicians … demonstrated less
emotional rapport with overweight and obese
patients … than with normal weight patients.”
- Kimberly Gudzune, et al., 2013

Social psychology
Technology

© 2013 Interaction Insight Consulting, LLC
All rights reserved

What would help?

Deliver help “just in time”
8

November 15, 2013
The Best Doctors

© 2013 Interaction Insight Consulting, LLC
All rights reserved

9
November 15, 2013
The Best Healthcare Technology

Positive
influence
Ability to use

© 2013 Interaction Insight Consulting, LLC
All rights reserved

10
November 15, 2013
What You Can Do

?

© 2013 Interaction Insight Consulting, LLC
All rights reserved

11
November 15, 2013

!
Contact Me
Michael Siepmann, Ph.D.
The Tech Design Psychologist™
303-835-0501
MS@InteractionInsight.com
@MSiep
Images courtesy of OpenClipArt.org
© 2013 Interaction Insight Consulting, LLC
All rights reserved

12
November 15, 2013
1 of 12

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Usability in Healthcare: Ability to Use is the Tip of the Iceberg

  • 1. Usability in Healthcare: Ability to Use is the Tip of the Iceberg Michael Siepmann, Ph.D. The Tech Design Psychologist™ 303-835-0501 • MS@InteractionInsight.com • @MSiep © 2013 Interaction Insight Consulting, LLC All rights reserved © 2013 Interaction Insight Consulting, LLC. All rights reserved.
  • 2. Usability’s Initial Focus © 2013 Interaction Insight Consulting, LLC All rights reserved 2 November 15, 2013
  • 3. The Inescapable Humanness of Tech Use Me! © 2013 Interaction Insight Consulting, LLC All rights reserved 3 November 15, 2013
  • 4. Paths of Tech Design Impact Ability to use © 2013 Interaction Insight Consulting, LLC All rights reserved 4 November 15, 2013
  • 5. Ability to Use Cognition, Emotion, Behavior • Cognitive Ease • Adolf Hitler was born in 1887. • Adolf Hitler was born in 1892. © 2013 Interaction Insight Consulting, LLC All rights reserved 5 November 15, 2013
  • 6. Tech Design Cognition “This patient brings to mind ” “But is more common” “Think like a clinician” “Think like a statistician” © 2013 Interaction Insight Consulting, LLC All rights reserved 6 November 15, 2013
  • 7. Tech Design Emotion • Secondary Traumatic Stress (STS) “The key to effective management of STS is … early recognition of, and insight into, the strong emotions experienced in the doctor-patient relationship.” - Peter Huggard, 2003 ? © 2013 Interaction Insight Consulting, LLC All rights reserved 7 November 15, 2013
  • 8. Tech Design Behavior • Behavior Toward Obese Patients “Primary care physicians … demonstrated less emotional rapport with overweight and obese patients … than with normal weight patients.” - Kimberly Gudzune, et al., 2013 Social psychology Technology © 2013 Interaction Insight Consulting, LLC All rights reserved What would help? Deliver help “just in time” 8 November 15, 2013
  • 9. The Best Doctors © 2013 Interaction Insight Consulting, LLC All rights reserved 9 November 15, 2013
  • 10. The Best Healthcare Technology Positive influence Ability to use © 2013 Interaction Insight Consulting, LLC All rights reserved 10 November 15, 2013
  • 11. What You Can Do ? © 2013 Interaction Insight Consulting, LLC All rights reserved 11 November 15, 2013 !
  • 12. Contact Me Michael Siepmann, Ph.D. The Tech Design Psychologist™ 303-835-0501 MS@InteractionInsight.com @MSiep Images courtesy of OpenClipArt.org © 2013 Interaction Insight Consulting, LLC All rights reserved 12 November 15, 2013