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© Red Bee Media Ltd. 2015
Helping
brands to
grip
audiences
An introduction to Red Bee
Image here
© Red Bee Media Ltd. 2015
Send image to back / add RBM logo
Image here
We are an
entertainment and
content mark...
© Red Bee Media Ltd. 2015
Born in
broadcasting
© Red Bee Media Ltd. 2015
Our
broadcast
brands
Our
Content
brands
This is what
we do Digital
Marketing
UI & UX
Design
Companion
Apps
Social
Media
Campaigns
Brand
Identity
Brand
Strategy
On...
Video-driven content for brands.
An end-to-end service, or modular options
Content
strategy
Idea
generation
Production Ide...
Our
work
Recent content examples: long, mid & short form
Long form doc for BBC Four
20+ online films for Barclays Real human storie...
Creating clear
editorial
positionings
Big events you
want to be part of
Mind expanding
television
Never afraid to
try new stuff
Have a go
Editorial positionings...
A shared love of food
Editorial positionings can be interpretations of
existing brand essences
Keeping you curious
about f...
Raising
awareness
© Red Bee Media Ltd. 2015
The Bike Whisperer
of Halfords
© Red Bee Media Ltd. 2015
Results
Nearly 800k views across the series
TWO YEARS of watch time
25% increase in YouTube chan...
Showcasing or
explaining a
service or product
Hyundai
TrueView
completion
rates of 61%
vs industry
average of
16%
Views of over
1.4m across 4
films
https://www.youtube....
See more of our work here
www.redbeemedia.com/creative
@RedBeeCreative
Red Bee content creds short 2015 pdf
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Red Bee content creds short 2015 pdf

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Red Bee content creds short 2015 pdf

  1. 1. © Red Bee Media Ltd. 2015 Helping brands to grip audiences An introduction to Red Bee
  2. 2. Image here © Red Bee Media Ltd. 2015 Send image to back / add RBM logo Image here We are an entertainment and content marketing agency. We plan, create and manage video-driven content for brands and broadcasters on any platform.
  3. 3. © Red Bee Media Ltd. 2015 Born in broadcasting
  4. 4. © Red Bee Media Ltd. 2015 Our broadcast brands Our Content brands
  5. 5. This is what we do Digital Marketing UI & UX Design Companion Apps Social Media Campaigns Brand Identity Brand Strategy On-air Campaigns Content for Brands
  6. 6. Video-driven content for brands. An end-to-end service, or modular options Content strategy Idea generation Production Identity & UX design (original shows, topics, formats, scripts and integration with wider campaigns)Positioning, role in media mix, briefs (Film / Digital) TV / Digital Distribution
  7. 7. Our work
  8. 8. Recent content examples: long, mid & short form Long form doc for BBC Four 20+ online films for Barclays Real human stories for Tesco Spoof mini-doc for Halfords Online comic shorts for Hyundai Online comedy series for TVL
  9. 9. Creating clear editorial positionings
  10. 10. Big events you want to be part of Mind expanding television Never afraid to try new stuff Have a go Editorial positionings are bold, directional statements of intent. We write them for the BBC
  11. 11. A shared love of food Editorial positionings can be interpretations of existing brand essences Keeping you curious about food
  12. 12. Raising awareness
  13. 13. © Red Bee Media Ltd. 2015 The Bike Whisperer of Halfords
  14. 14. © Red Bee Media Ltd. 2015 Results Nearly 800k views across the series TWO YEARS of watch time 25% increase in YouTube channel subs 13.7% increase in digital sales YoY https://www.youtube.com/watch?v=3GpQmsz5FUM
  15. 15. Showcasing or explaining a service or product
  16. 16. Hyundai TrueView completion rates of 61% vs industry average of 16% Views of over 1.4m across 4 films https://www.youtube.com/watch?v=zRqGW2UyJxk
  17. 17. See more of our work here www.redbeemedia.com/creative @RedBeeCreative

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