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Uber Deck MGMT 180

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Uber Deck MGMT 180

  1. 1. MGMT 180 November 5, 2013 Team #4 Brandon Foo James Liu Pearl Tobay Michael Reed Jai Syal 1
  2. 2. Everyone’s Private Driver Company Overview •  Transportation Networking Mobile App - connects users with drivers for hire. •  Operates in major cities in over 22 countries. 2
  3. 3. • Founded as UberCab by Garrett Camp and Travis Kalanick in 2009. • Initially offered only luxury vehicles, but has since launched UberX to target lower-market. • Raised a $361M round in August. • Current valuation over $3.7B post - investors include Goldman Sachs and Jeff Bezos. " Company History and Progress
  4. 4. Macro Market •  Taxi ridership fell 10-30% •  Growth rates at 1.4% a year •  Top 4 taxi companies account for 3% of market •  15% fewer calls •  Mobile apps more prominent
  5. 5. Micro Market •  Cities that Uber has moved into have the highest number of smartphone users •  Potential market without smartphones = $9.2 billion •  UberX, Uber Black, Uber SUV, Uber Taxi •  Targeting 18-25 & 25-35+ age range. •  Social Media •  Campus Reps •  Yelp •  Twitter
  6. 6. Industry Analysis - Macro 6
  7. 7. Industry Analysis – Micro " Sustainable Advantages: 7
  8. 8. Text Management Team Garret Camp Co-Founder Travis Kalanick Co-Founder CEO Ryan Graves VP Operations 8
  9. 9. Business Model • uberX, Taxi,Black, SUV, LUX • first to market advantages • pricing model and surge pricing • continuous improvements • possible “on-demand” service 9
  10. 10. Q&A 10

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