Publishing & Media Expo 2014 preview

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Publishing & Media Expo is the event for everyone involved in publishing, whatever your role.
25/26 February 2014, Earls Court 2, London

For more information and to register visit publishing-expo.co.uk

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Publishing & Media Expo 2014 preview

  1. 1. ster Regi BLISHIN.GUK PU PO.CO EX DEFINING THE OF PUBLISHING Registe r online a t publishing expo.co. uk Welcome to Publishing & Media Expo 2014 THE UK’S ONLY MULTIPLATFORM PUBLISHING EVENT COVERING DIGITAL, PRINT Organised by & MOBILE Running alongside Suppliers to the print & publishing industry want to additionally target content producers - marketers on the hunt for new publishing solutions and the expertise to capitalise on them. Similarly, the publishing professionals who traditionally visit P&ME are ever hungry to expand their horizons and keep abreast of developments in the wider multi-channel marketing, media and advertising environment. programme is regularly cited by visitors as being more informative and inspirational than most paidfor conferences. P&ME’s educational programme consists of over 40 seminars covering the full spectrum of publishing: Audience & Data, Production & Design and Digital & Multi-Publishing. P&ME now sits directly by the Keynote Theatre, and will play host to 10 high-level, inspirational and forward thinking sessions. Previously the show has secured numerous global brands and industry gurus to present, including: Google, Oracle and Facebook. This year, John Barnes, MD of Incisive Media and Chairman of AOP will be joining us on Tuesday 25th February. PEX5756 Publishing Expo Full page ad 2014 v10.indd 1 With the obvious synergies between these four colocated events and their audiences, we’re very excited about the added benefits which will emerge from this increased alignment. The publishing and media industry is continually evolving, the boundaries of what it means to be a ‘publisher’ ever changing, and the importance of understanding every development, technology and advance made is becoming increasingly more vital. Reflecting this necessity and in light of feedback, research and conversations we have held with many of our key partners, stakeholders and exhibitors, the 2014 edition of Publishing & Media Expo (P&ME) will now run as part of Technology for Marketing & Advertising (TFM&A), International Direct Marketing Expo (IDMX) and Online Advertising & Affiliate Expo (OA&A) on 25–26 February 2014 at Earls Court 2. Co-location between the events has worked well in the past, and following our in-depth research and findings, we’re confident that now is the time for a complete union. Premier Media Partner Email Partner Publishing & Media Expo attracts over 5,500 decision-makers from the publishing, design, production, editorial, sales and marketing arenas, and the Networking Bar enables you to catch up with colleagues, make new connections with leading industry professionals or simply to re-group and plan your day at the event. Also, due to P&ME’s integration with the three co-located shows, there will be numerous other networking hot spots located across the show floor. As always, P&ME will be bringing you market leading solutions, products and services providers across Print, Digital and Mobile, along with new and exciting innovative solutions on offer - once again leaving us as the only multi-platform publishing event in the UK. P&ME will showcase over 100 leading exhibitors and together with the four combined events there will be over 300 leading suppliers to help you execute your publishing, marketing, media and advertising campaigns more effectively. We are also extremely proud to announce a rich array of unrivalled educational content. Free to attend, the Gold Sponsor Paper Partner Publishing & Media Expo’s educational content continues to be one of the leading attractions - so beat the queues, avoid disappointment and ensure you make the most of your day by pre-booking your seat. Save My Seat is an online booking system which once you have registered for the show, allows you to pre-book a seat at any of the Seminar and Keynote sessions, and avoid the queues. Save my seat will be launched on the Publishing & Media Expo website at the end of January and is available for all those registered for the show. Don’t miss out, register now at publishing-expo.co.uk. Lastly, remember that with our unification with TFM&A, IDMX and OA&A, your badge allows you to access all four shows - providing you access to all of the educational content on offer and all of the networking opportunities throughout the four shows. Register online now for your badge and we look forward to seeing you February! Kara Hiscox Event Manager Publishing & Media Expo Print Partner Distribution Partner publishing compelling content profitably Register now for FREE at www.publishing-expo.co.uk 1
  2. 2. What’s On Publishing & Media Expo will once again have a variety of features planned for the 2014 show to enrich the visitor experience and encapsulate the many channels involved in publishing and media. Solutions Providers We will be bringing you the industry’s leading solutions, products and services providers across Print, Digital and Mobile, which again leaves P&ME as the only multi-platform publishing event in the UK. By attending P&ME you will have the opportunity to network with over 100 leading exhibitors from the world of publishing. Furthermore, the four combined events will bring together over 300 leading suppliers of Digital, Direct, CRM, Data, Online, Publishing and Media solutions with the UK’s largest gathering of senior marketers, publishers and advertisers to help you execute campaigns more effectively. Educational Programme The Publishing & Media Expo educational programme is held in high regard by the industry with sessions always in high demand. For 2014, we will be offering you the chance to reserve a place in the sessions of your choice on our website and avoid the queues. Save my Seat will be launched on the Publishing & Media Expo website at the end of January. Networking Opportunities With Publishing & Media Expo attracting over 5,500 decision-makers from the publishing, design, production, editorial, sales and marketing arenas, the Networking Bar is the perfect place for you to meet with the rest of the industry. Also, due to P&ME’s integration with the three co-located shows, there will be numerous other networking hot spots located across the show floor including: TFM&A Networking Bar OA&A Networking Bar GMA Lounge By Invitation Only Lounge (Open to VIP attendees only) The Digital Innovation Challenge in association with Can the collective talent of the community solve the challenges on the publishing agenda? In collaboration with Digital Innovation Solutions, and with support from our friends at Digital Shoreditch, IC tomorrow and other innovation networks, the community will be tasked with solving the problems faced by publishers and a shortlist of the best six will be selected for a final showdown at Publishing & Media Expo, with the winner being crowned onsite. Running alongside Technology for Marketing & Advertising – With over 200 solution providers and an extensive educational programme, TFM&A covers the full marketing mix and supports your needs across four key areas; professional development opportunities, a leading education programme, technology & innovation, first-hand insight into the latest trends. Online Advertising & Affiliate Expo – Over 50 specialist suppliers, a dedicated seminar theatre and networking bar, and expert insight across a range of core areas including Online Advertising, Affiliate Marketing, Ad-Serving Technology, Behavioural Targeting, Streaming Media, Video and Lead Generation. International Direct Marketing Expo - IDMX provides you with access to 40+ leading suppliers, a dedicated seminar theatre and GMA Lounge, and expert insight across a range of core areas including; Digital Printing, DM Agencies, List Management, Mailing House / Fulfilment Services, Postal Services, Promotions & Incentives, Telemarketing and International Direct Marketing Services 2 Register now for FREE at www.publishing-expo.co.uk
  3. 3. Seminar Programme loads of people losing their jobs. I’m talking about people doing new jobs, or jobs with new titles, or jobs with titles that seem to change on an annual basis. Or even quicker. That’s why P&ME uses the coinage ‘multi-platform’, to mean paper, web and mobile – because that’s the way it’s going. Redefining publishing Welcome to Publishing & Media Expo 2014, and specifically to the seminar programme that has been called ‘the best programme in the industry, paid or unpaid’. Well, we do try. There are many and varied content programmes out there, in this country and farther afield, which aim to get to grips with pretty much the same issues as we do – which, by and large, tend to come under the heading: ‘What are we doing about digital?’. But where the Publishing & Media Expo seminars set themselves apart is that they make a content programme that is devised in, by, for and from the publishing industry itself. Most of the others are niches or subsets, usually digital-specific. P&ME is about publishing. And let’s not forget that to the vast majority of publishers and audiences, that still means print and paper. Yes, the money has been seen to trickle away from print, but digital is still catching up when it comes to revenues. Publishing is going through change of such an order of magnitude that one could argue that the industry as we know or have known it will soon cease to exist. Controversial and provocative, maybe; but I’m not talking about Here’s a little nugget from recent research done for the CMA, or Content Marketing Association, not long since known as the Association of Publishing Agencies, and before that the Contract Publishing Association (note the disappearance of the word ‘publishing’); ‘The total turnover of the UK publishing industry is £4.5bn, which includes a book market of £3bn and a journals industry worth £1.5bn.’ OK, so books are big. And content marketing, that used to be a subset of publishing when it was called contract publishing, in other words publishers creating content for brands? What’s that worth? Erm… £4bn. Content marketing is nearly three times bigger now, in revenue terms, than what we know as periodical publishing itself! The answer, of course, is that it’s a brand thing. Since the means of distribution was democratised and de-monetised (that’s the world wide web, ladies and gentlemen, in case you missed it), brands can, and do, make their own platform and engage directly with their own consumers without having to go through publishers, thank you very much. And what’s more, they aren’t still stuck with business models that are making ever diminishing sense in an ever increasingly interactive, engaged and digital world. Publishing isn’t a brand’s core activity; making or selling stuff (usually both) or services is. So where does that leave the publisher? Tricky times indeed, there’s no question about that; but it’s when times are at their trickiest that the real ideas begin to shine through. This year’s programme, I’m happy to say, is a testament to the initiative, innovation and imagination of the smartest publishers. Companies who understand that traditional roles all have to be thrown up in the air and redefined; that the ‘always on’ mentality of audiences (I check for the latest test match scores at 3am because I can, right?) means the traditional monthly or weekly ‘periodical’ cycle becomes meaningless and we must also be ‘always on’ with new content; that editors must now be able to attract readers to their content as well as generate the content in the first place; that the always fine line between editorial, advertising and advertorial is becoming increasingly blurred; and even that the whole idea of curatorial quality is under question when you can have genuinely good content created in the service of a brand. It’s also worth remembering that P&ME is now fully co-located with TFM&A, which means Technology for Marketing and Advertising. Our big sister show has a huge education programme, and although we create both programmes very carefully to avoid overlap, there are many nuggets of wisdom from next door that will illuminate and enhance your visit. Be sure to check it out. Last year I titled my annual rant to welcome the P&ME seminar programme ‘Reasons to be cheerful’. This year, that title would work just as well, and similarly, you have to look quite hard to find those reasons. True, there is blood on the carpet, but for the publishers with ideas, courage and an in-depth understanding of how people behave in the digital, the mobile and the traditional print’n’paper contexts, the opportunities are legion. You may just not find yourselves calling yourselves ‘publishers’ any more. Aidan Walker Director of Seminars Publishing & Media Expo See programme schedule on pages 6-8 Register now for FREE at www.publishing-expo.co.uk 3
  4. 4. Floor Plan & Exhibitor List 3D Issue...........................................................................PM4 Abacus e-media.................................................PM140 Acorn Web Offset.................................................PM52 Air Business Group.........................................PM124 Appticles........................................................................PM34 Apptitude Media.....................................................PM22 Asendia.......................................................................PM110 AT Graphics............................................................PM148 Bottle Top Media....................................................PM24 Bluetel Solutions....................................................PM10 Buxton Press.........................................................PM126 Capsule Publishing Services......................PM50 censhare....................................................................PM158 Cipio..................................................................................PM42 Circdata.............................................................................PM1 Circular Software..............................................PM102 Clock...........................................................................Sponsor COMAG.........................................................................PM16 Contentment..........................................................PM156 Creditsafe.....................................................................PM31 Denmaur Independent Papers..................PM53 eMagCreator.............................................................PM82 ESco..............................................................................PM146 Expert System......................................................PM108 FutureFolio..................................................................PM14 Gordon & Gotch Publishing.........................PM32 Headley Brothers..................................................PM64 Indigo Memoirs....................................................PM142 InPublishing............................................................PM118 IPA Systems...............................................................PM78 Kaldor.............................................................................. PM46 MagPeople..............................................................PM154 Mail Options...........................................................PM132 MediaSpan................................................................. PM36 Media Systems....................................................PM144 Newspaper Direct Inc...................................... PM38 Nimble Commerce...........................................PM107 NxtBook Media...................................................PM136 PageSuite........................................................................PM8 Pensord Press..........................................................PM54 Picsean Media........................................................ PM40 PP Systems................................................................PM37 PressReader............................................................. PM38 Publishing Software Company.................PM12 Tenthmatrix Information Systems.......... PM48 The Finishing Line................................................PM72 UK Postings.............................................................. PM96 Virtusa UK.................................................................. PM68 WPG..............................................................................PM120 Woopie Ltd..................................................................PM34 Xenario UK.................................................................PM18 YUDU Media.............................................................PM26 Plus hundreds more exhibitors at The exhibitor list is as of 17th January 2014. For the most up-to-date list, please visit www.publishing-expo.co.uk 4 Register now for FREE at www.publishing-expo.co.uk
  5. 5. P&ME 2014 FloorPlan Audience & Data Theatre By Invitation ONLY Lounge Production & Design Theatre Keynote Theatre PM158 PM154 PM 156 PM160 PM170 PM150 PM 148 PM144 PM 142 PM 146 PM 140 PM136 PM132 PM134 PM PM PM 166 164 162 PM PM PM PM 105 104 103 102 PM 100 PM 107 PM 110 PM120 PM118 PM128 PM126 PM114 PM96 PM124 PM90 PM84 PM72 Publishing & Media Expo NETWORKING BAR Networking Bar PM71 PM 68 PM64 PM78 PM82 NetworkiNg bar PM PM38 37 PM30 PM PM PM 32 34 36 PM26 PM24 PM50 PM52 PM42 PM46 PM40 PM16 PM18 PM53 PM54 PM 48 PM12 PM10 PM8 PM20 PM14 PM4 Digital & Multi Publishing Theatre PM1 EntrancE The exhibitor list is as of 17th January 2014. For the most up-to-date list, please visit www.publishing-expo.co.uk 014_Floorplanv2.indd 1 Register now for FREE at www.publishing-expo.co.uk 5 14/01/2014
  6. 6. Seminar Programme Digital & Multi-Publishing Theatre TUESDAY 25 FEBRUARY 2014 Sponsored by 10:0010:30 Marketing 2015: Prime your audience with pre-marketing via Custom Audiences Marketing today involves creating and nurturing your list, sending them the right communications, and hoping a coincidence of timing will lead to a sale. Marketing tomorrow is so much better. Learn how you’ll be able to prime your audience with pre-marketing before they even look at their inbox, for better email marketing success. Parry Malm, Accounts Director, Adestra 11:0011:30 SHOW ME THE (MOBILE) MONEY An exploration of the issues and pitfalls facing the real monetisation of mobile media. Everyone will soon be using one why hasn’t the ad industry worked out a way to take the cash? Or has it? Jon Kitchen, Commercial Director – Digital, Dennis Publishing (Chair); Guy Phillipson, CEO, IAB; Senior representative, OMD UK 12:0012:30 HOW TO TACKLE PROGRAMMATIC ADVERTISING AND DISCOVER NEW DEMAND SOURCES Programmatic is not a new technology; but is recent to digital publishing, many still not benefitting through trading inventory on RTB & private marketplaces. This session will provide insight, technology updates and experience to best advise publishers on how to gain the most value from their inventory when trading in new technologies. Sophie Hill, Platform Sales EMEA, XAXIS 13:0013:30 How to make your app visible In a world where billions of apps are being downloaded, being outside the top 20 means it is almost impossible to get discovered and it is all too easy to join the many great apps which never get traction. Tom Royal of Apptitude Media will share some of the best practice and tools he employed to ensure their own and clients’ apps remain visible in the app stores, and give them the competitive advantage. Tom Royal, Apptitude Media 14:0014:30 NODE.JS FOR PUBLISHERS How using node.js can help publishers deliver more projects, more quickly and with greater features. Node.js is a language for the web and perfect for digital publishing platforms. This talk will recount firsthand experience of publishing projects that have benefited from Node.js as well as a look at other companies who are gaining a competitive advantage from leveraging this technology. (Case study: Never Underdressed (ShortList Media) and Times+ (The Times and The Sunday Times)) Paul Serby, CTO, Clock 15:0015:30 HOW IS THE SEARCH FOR NEW BUSINESS MODELS CHANGING PUBLISHING ROLES? Right across the board, from editorial to advertising to production to marketing, the constantly shifting digital space is demanding new approaches to old jobs, and in some cases eliminating those old jobs entirely. This session makes sense of a baffling world. Peter Houston, Flippingpages.com (Chair); Raoul Monks, Director, Flume Training; Philip Smith, Head of Content Solutions & Studio, Brand Republic Group, Haymarket Business Media 16:0016:30 LESSONS LEARNT FROM IMPLEMENTING LIVE CHAT AT NEWS UK Tom Walmsley will share News UK’s experience of implementing Live Chat to improve the customer journey and to drive subscriptions across The Sun and The Times brands. News UK identified the need to provide personalised, one-to-one customer engagement, online and on mobile devices, for immediately resolving paywall and subscription issues. (Case study: News UK – The Sun and The Times brand) Tom Walmsley, Account Director, LivePerson Wednesday 26 February 2014 10:0010:30 THE APTLY - AND VERY SPECIFICALLY - APPROPRIATE APP An app magazine devoted exclusively to iPhone photography - available exclusively for the iPhone. Marc Hartog, Founder & CEO, Apptitude Media 11:0012:30 DIGITAL INNOVATION CHALLENGE If you are a publisher and want to meet innovative digital companies, then make sure you don’t miss the Publishing & Media Expo Digital Innovation Challenge! This is your chance to meet five up and coming digital companies who can change the way you look at innovation in Publishing. These companies will be pitching new ideas for solving the core challenges of: Monetising content. Exciting and innovative ways for generating revenue from content. Generating stronger communities. Improving loyalty, monetising the community and adding extra value through insight from community and web data. Attend the session and you can help us select the winner along with our panel of leading publishers! Digital Innovation Solutions with support from our friends at Digital Shoreditch, IC tomorrow, and other innovation networks 14:00 14:40 PUBLISHING FUTURES REPORT: SNAPSHOT OF THE INDUSTRY The publishing industry goes for its annual checkup. What is working and where? What is not, and why? Jim Bilton, Wessenden Marketing (Chair); James Tye, CEO, Dennis Publishing; Tim Brooks, CEO, BMJ Group 15:0015:30 UTILISING YOUR CMS TO PUBLISH CROSS-PLATFORM AND STREAMLINE YOUR PUBLISHING WORKFLOW PageSuite will provide attendees with an insight into how they can utilise their current website content to populate their app. This will be supported by best practice examples. Chris Took, Sales Director, PageSuite 16:0016:30 Session details to be confirmed. See website for more details. Timetable accurate as of 14th January and are subject to changes. Please see www.publishing-expo.co.uk for up-to-date programme. 6 Register now for FREE at www.publishing-expo.co.uk
  7. 7. Seminar Programme Audience & Data Theatre Tuesday 25 February 2014 Sponsored by 10:0010:30 GOING NATIVE Exploring ‘native’ advertising and other innovations, and how publishers can benefit. Richard Myles, Flume Training; Dan Golbert, Lead Digital Strategist, Redwood 11:0011:30 STRATEGIES FOR ESTABLISHING A DIRECT E-COMMERCE EXPERIENCE FOR YOUR CUSTOMERS The next wave of digital disruption in publishing is aimed at removing boundaries and enabling people to interact with digital content across their devices. Beyond that, consumers are interested in getting exclusive content directly from authors. Explore how e-commerce strategies are used to engage consumers and open new revenue streams. (Case study: HarperCollins and Forbes.com) David Woolenberg, Senior Vice President, Global Sales for Digital Commerce, Digital River 12:0012:30 USING CUSTOMER INSIGHT TO STEER YOUR ONLINE PUBLISHING STRATEGY As audiences receive information from an ever-increasing variety of sources, where should you be focusing your resources? This session covers easy-to-action tips and tools to help you keep pace with changing content needs. Luke Bilton, Head of Content, UBM Live London 14:0014:30 MAXIMISING SUBSCRIPTION VOLUMES, REVENUES AND PROFITS An essential overview of subscriptions, covering acquisition and renewal marketing techniques, analysing and interpreting fulfilment data, choosing creative themes, setting subscription prices, creating product bundles, avoiding common mistakes and, most important of all, using lifetime value techniques to generate the highest returns from investments in subscription promotions. Alan Weaver, Director, Alan Weaver Associates 15:0015:30 YOU MIGRATED YOUR READERS TO DIGITAL – NOW WHAT ABOUT YOUR ADVERTISERS? How Lloyd’s List moved its advertising community over to digital – and retained its revenues. (Case study: Lloyd’s List) Carolyn Morgan, Programme Director, SIIA Europe (Chair); Fergus Gregory, Managing Director – Advertising, Lloyd’s List 16:0016:30 DIGITAL SUBSCRIPTIONS AND RENEWALS – WHAT WORKS, WHAT DOESN’T AND HOW TO HANG ON TO SUBSCRIBERS From technical infrastructure to user experience, design and content, we will examine what works, and what doesn’t, when it comes to digital subscriptions and renewals. By consulting our own checklist for building consumer loyalty platforms, we hope to shed light on key areas of focus and how best to ensure that you are catering for users’ needs. (Case study: MyTimes+) Matt Dibben, MD, Clock Wednesday 26 February 2014 10:0010:30 THE NEW KID ON THE BLOCK: REAL TIME BIDDING (RTB) – TURNING DISPLAY INTO A DIRECT RESPONSE TRAFFIC DRIVER Liz’s presentation will focus on how real-time bidding (RTB) as a new digital marketing channel allows for display campaigns to drive direct response conversions, rather than being just a brand awareness or traffic-driving mechanism. She will cover what you need to know when choosing a demand-side platform, understanding which metrics are key for optimisation, and how to ensure RTB display campaigns contribute to digital performance overall. (Case study: Wall Street Journal) Liz Rutgersson, Head of RTB Display, Periscopix 11:0011:30 THE ULTIMATE NEWSSTAND Apple’s Newsstand no longer has it all its own way, but are the alternatives any better? Three major influencers make their ‘wish list’ for the perfect digital newsstand. Jonny Kaldor, MD, Kaldor Inc (Chair); Mike Goldsmith, Editor-in-Chief – Digital Editions, Future Publishing; Alex Watson, Head of Product, Telegraph Media Group 12:0012:30 DRIVE REVENUE: AUDIENCE SEGMENTATION AND DATA-DRIVEN PRODUCT DEVELOPMENT IN THE CLOUD This session focuses on cloud-based audience development systems which provide data-driven audience segmentation and marketing automation tools, amongst other things. Key takeaways from this session: New insight into audience development technology and how publishers can use big data to drive revenue; Practical tips in data gathering from a case study; Insight into benefits of cloud-based technology and services; and insight into peer group activities. Our typical target market has been publishers and media owners (with clients including Condé Nast, Faversham House) but we are also seeing a lot of opportunity across adjacent markets with similar characteristics. Ian Eckert, Managing Director, Abacus e-Media 14:0014:30 Session details to be confirmed. See website for more details. Experts from UK Postings 15:0015:30 THE NEW JOURNALIST Marketers and commercial directors have been tussling with ‘Big Data’ for a while now. What are the implications and ramifications for journalists? Paul Bradshaw, Professor of Online Journalism, Birmingham City University 16:0016:30 HOW LONDON REVIEW OF BOOKS ACHIEVED 15 YEARS OF CONTINUAL SUBSCRIPTIONS GROWTH The presentation will cover subscription acquisition and renewal techniques, digital development, expanding the product range and the geographic coverage, changing the IT infrastructure and, perhaps most important of all, maintaining control of revenue growth. Alan Weaver, Director, Alan Weaver Associates Timetable accurate as of 14th January and are subject to changes. Please see www.publishing-expo.co.uk for up-to-date programme. Register now for FREE at www.publishing-expo.co.uk 7
  8. 8. Seminar Programme Production & Design Theatre Tuesday 25 February 2014 Sponsored by 10:0010:30 VIEWABLE DISPLAY ADVERTISING: ARE YOUR ADS BEING SEEN? THE $11 BILLION PROBLEM AND HOW YOU CAN INCREASE ROI BY ELIMINATING WASTAGE OnScroll explores how viewable impressions and evolving technologies will change the way that banner advertising is traded online. OnScroll is a game changer and leading the changes in digital display advertising with the world’s first viewable ad exchange. Andy Evans, Co-Founder, OnScroll 11:0011:30 CASE STUDY: AN APP IN TIME Evo’s new ‘rolling’ content model is a first for apps. How does the market - reader and advertiser - like it? Martin Belson, MD, Dennis Enterprise 12:0012:30 HOW I LEARNED TO STOP WORRYING AND LOVE THE USER What User Experience is and why you need it. Its growing importance in a multi-platform, data rich and instant access world. How to position UX with your existing processes. No tech jargon or marketing-eze, just straight talking about how UX can help you and your readers. (Case study: Never Underdressed (ShortList Media) and Times+ (The Times and The Sunday Times)) Sam Chatwin, Creative Director, Clock 14:0014:30 THE FUTURE OF WEB OFFSET IN THE UK FOR MAGAZINES, CATALOGUES AND DIRECTORIES Having worked for over 20 years in the UK web offset industry with large and smaller providers, Marcus has seen that the consolidation, change in technology and future options for printers need to have a specific orientation over their press and bind capabilities to be able to work cost effectively and make a realistic ROI. Marcus will present some history, some current analysis and ideas for the future. Marcus Dobbs, Magazine Sales Director, The Artisan Press 15:0015:30 EDITORIAL QUALITY: DO WE NEED IT? WHO IS RESPONSIBLE FOR IT? IF CONTENT IS A PRODUCT, WHO OWNS IT? In a world where content is increasingly generated by brands, what does ‘editorial quality’ or even ‘independence’ now mean? Rebekah Billingsley, Big Cat Consulting (Chair); Julia Hutchinson, Head of Content Marketing, FMG Group; Philip Smith, Head of Content Solutions & Studio, Brand Republic Group, Haymarket Business Media 16:0016:30 Success in digital publishing: How to build apps that enhance your brand and grow your revenue With imagination and intelligent investment, mobile publishing has a bright future as both traditional periodicals and new content brands reinvent publishing. Mag+ Executive Vice President Staffan Ekholm will discuss key trends and UK success stories, how you can create new revenue streams, and what metrics you must monitor to improve your ROI. Staffan Ekholm, Executive Vice President, Mag+ Wednesday 26 February 2014 10:0010:30 THE NEW EDITOR Neverunderdressed.com has more editors than you can shake a stick at. What are the defining characteristics of the new editorial function? Phil Hilton, Editorial Director, ShortList Media 11:0011:30 LAYOUT IS AS IMPORTANT AS CONTENT: PROFESSIONAL DESIGN VALUES MUST NOT BE LOST IN THE QUEST FOR BOOK DIGITISATION Ken Jones, Director, Circular Software; George Walkley, Head of Digital, Hachette UK The average EPUB has as much style as a Word document from ten years ago. In a drive to extract content from our professionally illustrated books, we are in danger of losing the value of our products and the very reason why our customers would want to read them. By bridging the gap from print design to fixed layout EPUB3, there is a solution to help publishers of all sizes easily convert beautiful illustrated books for the Amazon Kindle Store, Apple iBooks Store, Kobo and more. 12:0012:30 Session details to be confirmed. See website for more information. 14:0014:30 PAGE FLIPPERS VS SUPER DUPER CLEVER APPS: IS IT ALL OVER FOR THE PDF? Magazines first translated themselves into apps by translating PDFs. That model has long since lost credibility. Or has it?... Jonny Kaldor, MD, Kaldor Inc (Chair); Brett Lewis, Creative Director, IPC Inspire; Graham Duffill, Digital Publishing Company 15:0015:30 Practical AND creative: Building a better workflow for digital publishing The presentation will look at the benefits and challenges of using responsive design for cross-platform publishing. We will dig into some of the problems and costs that are often overlooked, and explore alternative approaches that work as well on smartphones as on tablets. Michael Kowalski, CEO/Founder, Contentment 16:0016:30 Optimizing the value of digital content through semantic technology presentation Marco Varone, Founder and Chief Technology Officer, Expert System Today’s content creators face a digital world of rapidly evolving technology and fierce competition for consumers with short attention spans. Learn how publishers are using semantic technology to provide a rich online experience. Timetable accurate as of 14th January and are subject to changes. Please see www.publishing-expo.co.uk for up-to-date programme. 8 Register now for FREE at www.publishing-expo.co.uk

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