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Evolve13 Adobe CQ Conference - Life Technologies and Cloudwords Customer Story


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This powerpoint deck was first presented by Blair Hardie, Life Technologies and Michael Meinhardt, Cloudwords at the Evolve13 Adobe CQ conference in San Diego, CA on August 28th, 2013.

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Evolve13 Adobe CQ Conference - Life Technologies and Cloudwords Customer Story

  1. 1. Customer Story: Life Technologies A journey with Life Technologies to innovate, optimize & reduce inefficiency Presented By Michael Meinhardt, Founder of Cloudwords Blair Hardie, Sr. Product Manager, eBusiness, Life Technologies
  2. 2. RETURN ON INVESTMENT? • What are you measuring – global revenue, project cycle times? • What’s your benchmark and goal? • How is your translation process improving? • Where’s the data?
  3. 3. BENEFITS OF CLOUD COMPUTING • Anywhere, anytime, on any device • Near zero implementation cost • Near zero IT involvement • Multi-tenant benefits • Instant provisioning • Low TCO
  5. 5. INTEGRATION AND AUTOMATION • AUTOMATE! • Expose APIs to create a seamless flow of data • Connect CMS, Source Control, etc. • Let customer or 3rd party developers enhance your solution
  6. 6. 6 | Life Technologies™ Proprietary and Confidential 9/3/2013 CLOUD INNOVATION CONTINUES Blair Hardie, Sr Product Manager, eBusiness Life Technologies is a global biotechnology company providing innovative products and services in the fields of scientific research, genetic analysis and applied sciences. • Approx. $4 billion revenue • 50,000+ Products • 180 Countries
  7. 7. 7 | Life Technologies™ Proprietary and Confidential 9/3/2013 A NOT ENTIRELY UNEXPECTED JOURNEY TO AN OPTIMIZED LOCALIZATION MODEL Photo: The Hollywood Archive
  8. 8. 8 | Life Technologies™ Proprietary and Confidential 9/3/2013 WHAT PROBLEMS TO SOLVE?  Strategic Issues − No clear ownership − Lack of strategy and over-arching process − Poor clarity on translation spend and ownership of budget − Questions regarding true value of translation  Technology Issues − Multiple systems in place not designed or optimized for translation process − Lack of content ‘ownership’ where translated content not stored in Life Technologies’ data repositories − Not meeting the needs of the local teams − Site performance issues
  9. 9. 9 | Life Technologies™ Proprietary and Confidential 9/3/2013 HOW TO SOLVE THE ISSUES?  Strategic Requirements − Clearly define translation strategy − Create framework and cross-functional governance team for ongoing strategy − Define how translations are funded − Publish policies on managing translation − Define a core set of KPIs to measure success  Technology Requirements − Standardize and simplify the content management process and workflow − Enable local content authors with direct control over translated content − Support a multi-translation vendor model − Improve search integration − Leverage our existing translations to drive down cost
  10. 10. 10 | Life Technologies™ Proprietary and Confidential 9/3/2013 ESTABLISH FACTS & BEST PRACTICES  Survey internal and external stakeholders − Customer Insights/Usability studies  A/B Test – obtain data  Market research  Create Cross functional leadership group  Develop model for funding translations org-wide  Create Translation Feasibility Analysis − The “what, where, why, when, how”? Globalization Steering Committee Executive Sponsor Regional Marketing Global Marketing eBusiness LegalHR Product Mgmt Regulatory R&D / Product Design Content Type Items (examples) Owner % budget allocation Technical Manuals Protocols Product Information Product Management 30 Core Marketing Brochures Web Marketing Content Global Marketing 30 General Marketing Promotions Banners Locally created content Regional Marketing 20 Core Web Navigation Labels/Buttons Error Messaging eBusiness 20
  11. 11. 11 | Life Technologies™ Proprietary and Confidential 9/3/2013 DEVELOP A GLOBALISATION FRAMEWORK TO IDENTIFY NEEDS $500k-1M+ $50K $100K $250K 80K p.a. + 3 FTE + QC Premium - Commerce - (More) Product Info - (More) Marketing Enhanced Basic - Commerce - Product Info - Marketing Basic - Commerce Run Rate Initial set up Ultimate - Full site 200K p.a. + 4+ FTE + QC 20K p.a. + 1 FTE + QC 40K p.a. + 2 FTE + QC No translation Potential models & cost for translation
  12. 12. 12 | Life Technologies™ Proprietary and Confidential 9/3/2013 BUILD A FOUNDATION FOR CONTENT MANAGEMENT & TRANSLATION  Develop global site node structure − Customized the Multi Site Manager model to fit our needs  Utilize Live Copy/Rollout − Set up Rollouts to minimize dependency on local authors  Developed Regionalized Components − Simplify the content creation process for local authors
  13. 13. 13 | Life Technologies™ Proprietary and Confidential 9/3/2013 CQ CONNECTOR + CLOUDWORDS SOLUTION  Custom CQ 5 / Cloudwords connector built on the Cloudwords open API  Translation workflows built natively within CQ and tightly integrated with Cloudwords  Intuitive interface for authors to initiate translation projects for multiple languages and pages  Extension of CQ 5 Translate to support resource bundle translation and future syndication to other systems
  14. 14. 14 | Life Technologies™ Proprietary and Confidential 9/3/2013 CLOUDWORDS MODEL @ LIFE Constantly measure project KPIs Cloudwords Web (CQ) Translation Agencies (market place) 1 2 3 Other LT org functions Centralized TM
  15. 15. 15 | Life Technologies™ Proprietary and Confidential 9/3/2013
  16. 16. THE FUTURE • 2013 – 2030: Companies will begin to truly utilize technology that delivers ROI “now”, not in 5 years – love the Cloud philosophy! The world will continue to evolve and companies will continue to bring innovative strategy and technology to market. Here is a glimpse into the not so distant future: • There will be zero communication barriers, regardless of language. – My 3 year-old will be connecting with China, speaking English, while they are speaking Chinese. • Global citizens anywhere in the world will be able to have access to the same literature, books and texts – in any language, from any device, anytime.
  17. 17. MASSIVE OPPORTUNITIES • Global Collaboration and Communication will solve the world’s biggest challenges: – Cancer will be solved by a cross collaboration between countries – Dimension/Alzheimer’s will be solved by global research – AIDs/HIV will be solved by improved education and communication – Stem cell research will be improved dramatically by cross regional teams – Hunger and the right to fresh water will be solved by better education
  18. 18. Thank you. Michael Meinhardt | Founder 415.394.8003 @cloudwordsinc | Blair Hardie | Sr. Product Manager, eBusiness