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Chapter 29 
AFFLUENCE AND 
ANXIETY 
America Past and Present 
Eighth Edition 
Divine  Breen  Fredrickson  Williams  
Gross  Brand 
Copyright 2007, Pearson Education, Inc., publishing as Longman
The Postwar Boom 
 1945–1960: Rapid economic growth 
 1960: Fear of another depression wanes
Postwar Prosperity 
 Stimuli to consumer goods industry 
 Baby boom 
 Population shift to suburbia 
 Increased defense spending 
 Increase in capital investments 
 Employment expands
Birthrate, 1940–1970
Postwar Prosperity: 
Lingering Problems 
 Agricultural overproduction, low prices 
Older industrial areas declined 
 1957–1958: Recession slowed decade’s 
economic growth
Life in the Suburbs 
 Suburbia inhabited by middle class 
 Characteristics of suburbs 
 Dependence on the automobile 
 Family togetherness 
 Traditional feminism discouraged 
 Entrance of more women into workplace 
stimulated new feminism
The Good Life? 
Consumerism the dominant social theme 
of the 1950s 
Quality of life left Americans anxious and 
dissatisfied
Areas of Greatest Growth 
 Church membership 
 School attendance 
 Television watching
Critics of the Consumer 
Society 
 Social critics of suburban culture 
 John Keats 
 William Whyte 
 David Riesman 
 C. Wright Mills criticized corporations 
 Jack Kerouac, “Beat” artists promote 
counterculture
The Reaction to Sputnik 
 1957: Russians launched Sputnik 
 American response 
 National Aeronautics and Space 
Administration (NASA) 
 National Defense Education Act—upgrade 
the teaching of science 
 Sense of failure, declined by 1960
Farewell to Reform 
Spirit of reform waned in postwar years 
Reasons: 
 Growing affluence reduced sense of 
grievance 
 Americans eager to enjoy their new 
prosperity
Truman and the Fair Deal 
 Fair Deal attempted to expand New Deal 
 Medical Insurance for all Americans 
 Revived and strengthened Fair Employment 
Practices Commission (FEPC) 
 Federal aid to education 
 Fair Deal failed 
 Doctor’s lobby convinced people that insurance 
plan was “socialized medicine” 
 Southerners opposed FEPC and aid to education 
 Truman’s achievements 
 Consolidated Roosevelt's reforms 
 Set the agenda for future attempts to expand New 
Deal
Eisenhower's Modern 
Republicanism 
 Eisenhower left New Deal intact 
 Raised minimum wage and expanded 
Social Security 
 Created Department of Health, Education, 
and Welfare 
 1954: Democrats regained Congress 
 1956: Highway Act created interstate 
highway system 
 Stimulated the economy 
 Shaped metropolitan growth patterns 
Overall Eisenhower years were politically 
moderate
The Interstate Highway 
System
The Election of 1956
The Struggle Over Civil Rights 
 Cold War prompted quest for American 
moral superiority 
 Legal discrimination against African 
Americans challenged U.S. self-image 
 African-Americans expected more in 
postwar America
Civil Rights as a Political Issue 
 Truman’s civil-rights legislation failed 
 1948: African American vote gave 
Truman his margin of victory 
 Civil rights made part of the liberal 
Democratic agenda 
 Truman integrated the armed forces
Desegregating the Schools 
 1954: Brown v. Board of Education 
 Segregated schools unconstitutional 
 Desegregate "with all deliberate speed" 
Massive resistance in Deep South 
 1957: Eisenhower’s actions 
 Federal troops sent to Little Rock, 
Arkansas 
 Commission on Civil Rights established
The Beginnings of Black 
Activism 
 NAACP: Pressed for civil rights in courts 
 1955: Martin Luther King, Jr. led 
Montgomery bus boycott 
 1956: Southern Christian Leadership 
Conference directed anti-segregation 
 Sit-ins protested segregation laws 
 1960: Student Nonviolent Coordinating 
Committee
Restoring National Confidence 
 American people more optimistic in 1960 
than in 1950 
 Fear of economic depression waned 
 Fear of Cold War continued 
Growing recognition of incompatibility of 
racial injustice with American ideals

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Chapter 29 ppt notes

  • 1. Chapter 29 AFFLUENCE AND ANXIETY America Past and Present Eighth Edition Divine  Breen  Fredrickson  Williams  Gross  Brand Copyright 2007, Pearson Education, Inc., publishing as Longman
  • 2. The Postwar Boom  1945–1960: Rapid economic growth  1960: Fear of another depression wanes
  • 3. Postwar Prosperity  Stimuli to consumer goods industry  Baby boom  Population shift to suburbia  Increased defense spending  Increase in capital investments  Employment expands
  • 5. Postwar Prosperity: Lingering Problems  Agricultural overproduction, low prices Older industrial areas declined  1957–1958: Recession slowed decade’s economic growth
  • 6. Life in the Suburbs  Suburbia inhabited by middle class  Characteristics of suburbs  Dependence on the automobile  Family togetherness  Traditional feminism discouraged  Entrance of more women into workplace stimulated new feminism
  • 7. The Good Life? Consumerism the dominant social theme of the 1950s Quality of life left Americans anxious and dissatisfied
  • 8. Areas of Greatest Growth  Church membership  School attendance  Television watching
  • 9. Critics of the Consumer Society  Social critics of suburban culture  John Keats  William Whyte  David Riesman  C. Wright Mills criticized corporations  Jack Kerouac, “Beat” artists promote counterculture
  • 10. The Reaction to Sputnik  1957: Russians launched Sputnik  American response  National Aeronautics and Space Administration (NASA)  National Defense Education Act—upgrade the teaching of science  Sense of failure, declined by 1960
  • 11. Farewell to Reform Spirit of reform waned in postwar years Reasons:  Growing affluence reduced sense of grievance  Americans eager to enjoy their new prosperity
  • 12. Truman and the Fair Deal  Fair Deal attempted to expand New Deal  Medical Insurance for all Americans  Revived and strengthened Fair Employment Practices Commission (FEPC)  Federal aid to education  Fair Deal failed  Doctor’s lobby convinced people that insurance plan was “socialized medicine”  Southerners opposed FEPC and aid to education  Truman’s achievements  Consolidated Roosevelt's reforms  Set the agenda for future attempts to expand New Deal
  • 13. Eisenhower's Modern Republicanism  Eisenhower left New Deal intact  Raised minimum wage and expanded Social Security  Created Department of Health, Education, and Welfare  1954: Democrats regained Congress  1956: Highway Act created interstate highway system  Stimulated the economy  Shaped metropolitan growth patterns Overall Eisenhower years were politically moderate
  • 16. The Struggle Over Civil Rights  Cold War prompted quest for American moral superiority  Legal discrimination against African Americans challenged U.S. self-image  African-Americans expected more in postwar America
  • 17. Civil Rights as a Political Issue  Truman’s civil-rights legislation failed  1948: African American vote gave Truman his margin of victory  Civil rights made part of the liberal Democratic agenda  Truman integrated the armed forces
  • 18. Desegregating the Schools  1954: Brown v. Board of Education  Segregated schools unconstitutional  Desegregate "with all deliberate speed" Massive resistance in Deep South  1957: Eisenhower’s actions  Federal troops sent to Little Rock, Arkansas  Commission on Civil Rights established
  • 19. The Beginnings of Black Activism  NAACP: Pressed for civil rights in courts  1955: Martin Luther King, Jr. led Montgomery bus boycott  1956: Southern Christian Leadership Conference directed anti-segregation  Sit-ins protested segregation laws  1960: Student Nonviolent Coordinating Committee
  • 20. Restoring National Confidence  American people more optimistic in 1960 than in 1950  Fear of economic depression waned  Fear of Cold War continued Growing recognition of incompatibility of racial injustice with American ideals