Mobile Search Trends in 2013


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Trends in Mobile Search Presentation from SMX West 2013 by Michael Martin PMP from Covario

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Mobile Search Trends in 2013

  1. 1. / COVARIO By: Michael Martin PMP, SEO Manager TRENDS IN MOBILE SEARCH SMX WEST 2013 @mobile__martin (2 underscores) @covario
  2. 2. MOBILE SEARCH: IS IT HAPPENING? “Search is not where it’s at” “People are not searching on a mobile device like they do on the desktop” Steve Jobs - Apple CEO - April 8th, 2010 @mobile__martin (2 underscores) @covario
  3. 3. DOES SEARCH MATTER TO MOBILE? @mobile__martin (2 underscores) @covario
  4. 4. THE MOBILE SEARCH EXPANSION Percentage of Internet Use Worldwide Percentage of Search 2013 Mobile Internet Use Should Approach 20% and Mobile Search 33% 1/3 of all Search Will be Mobile @mobile__martin (2 underscores) @covario
  5. 5. HOW WILL HTML5 AFFECT SEARCH? Support for the latest multimedia inherently Semantic coding Universal coding for all device types and component access Can be app-like with CSS3/jQuery Increases speed with caching and works offline Code built for low powered devices and voice input @mobile__martin (2 underscores) @covario
  6. 6. …BUT FACEBOOK @mobile__martin (2 underscores) @covario Facebook apps continue to include a LOT of HTML5 code! Poor management causes policy shifts
  7. 7.  Build once and works on Android, iOS, BlackBerry, Windows Phone, etc  Cost savings from creating and maintaining apps on each mobile platform  No payments to or delays from the app gate keepers  Allows better discoverability online with a reach and purchase rate double that of apps  95% of mobile apps are generally abandoned  Apps still best for intense gaming and tools – similar to desktop needs for software HTML5 ARGUMENT TO MOBILE APPS @mobile__martin (2 underscores) @covario
  8. 8. HTML5 KEYS TO MOBILE SEO  Search engines have semantic clarity to the sections of your HTML5 site with <header>, <article>, <aside>, <nav>, <footer> and <mark> tags  Better integration of microdata microformats, localization, and voice input  If using jQuery include an HTML link for SEO purposes  Utilize server side redirection vs JavaScript for mobile user agent detection @mobile__martin (2 underscores) @covario
  9. 9. HTML5 FOR SEARCH ACTIONABLE INSIGHTS  Get ahead of your competition with HTML5  Leverage HTML5 semantic coding  Speed up your site with HTML5 caching options  HTML5 Web for discovery and apps for retention  Leverage Dynamic Serving Single URL or Separate URL strategy for device intent changes (e.g. services, commerce) and Responsive Design Single URL for universal intent (e.g. information, news, blogs) @mobile__martin (2 underscores) @covario
  10. 10. 10 / © 2013 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario