Buy Only What You Need: Demand-Driven Acquisition as a Strategy for Academic Libraries

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IDS Project Conference (Keynote). Oswego, NY. August 3, 2010.

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Buy Only What You Need: Demand-Driven Acquisition as a Strategy for Academic Libraries

  1. 1. Buy Only What You Need: Demand-Driven Acquisition as a Strategy for Academic Libraries<br />IDS Project Conference<br />Oswego, NY<br />August 3, 2010<br />Michael Levine-Clark<br />Collections Librarian<br />University of Denver<br />
  2. 2. Why Demand-Driven Acquisition?<br />
  3. 3. Don’t librarians know best?<br />
  4. 4. University of Denver Data – All Books<br />2000-2009<br />252,718 titles (25,272 a year)<br />46.9% unused (118,387)<br />2000-2004<br />126,953 titles<br />39.6% unused (50,226)<br />FY 2010<br />Approx $1 million spent on monographs<br />
  5. 5. University of Denver Data – University Press Books*<br />2000-2009<br />40,058 titles (8,012 a year)<br />39.7% unused (15,883)<br />2000-2004<br />20,277 titles<br />31.0% unused (6,278)<br />*“University Press” in publisher field<br />
  6. 6. University of Denver Use Data (Titles Cataloged 2000-2004)<br /> All U.P.<br />4+ 23,854 (18.8%) 4,029 (19.9%)<br />3 10,461 (8.2%) 1,954 (9.6%)<br />2 16,257 (12.8%) 3,134 (15.5%)<br />1 26,155 (20.6%) 4,882 (24.1%)<br />0 50,266 (39.6%) 6,278 (31.0%)<br />
  7. 7. University of Denver Use Data (U.P. Titles Cataloged in 2000)<br /> Ever Used Used 2005 or Later<br />4+ 932 (22.1%) 882 (20.1%)<br />3 424 (10.0%) 349 (8.3%)<br />2 682 (16.1%) 439 (10.4%)<br />1 968 (22.9%) 475 (11.2%)<br />0 1,217 (28.8%) 2,078 (49.2%)<br />
  8. 8. The Universe of Titles<br />170,663 books published in the U.S. in 2008*<br />53,869 books treated on approval by Blackwell in FY 2008 (North America)<br />23,097 forms generated in FY 2008<br />4,687 titles ordered from forms<br />*Library and Book Trade Almanac 2009, p. 506 (preliminary data).<br />
  9. 9. Everything is Different<br />Born-digital books shouldn’t go out of print<br />OP material easy to find<br />Users expect remote access<br />We’re more accountable to our administrations<br />Budget<br />Shelf space<br />
  10. 10. How We’re Implementing Demand-Driven Acquisition<br />
  11. 11. Developing a DDA Plan for DU<br />Jan 2009: Begin conversations with Blackwell<br />Spring 2009: Begin conversations with EBL<br />Summer/fall 2009: EBL/Blackwell platform development<br />Dec 2009: YBP/Blackwell announce merger<br />Jan 2010: Begin conversations with YBP<br />Spring 2010: Implement DDA with EBL<br />Spring 2010: Plan DDA with YBP<br />Summer 2010: YBP/EBL negotiations<br />
  12. 12. The EBL Model<br />First five minutes: free<br />First three uses: STL 1 or 7 days<br />Fourth use: purchase<br />
  13. 13. The University of Denver Plan<br />Print and Electronic Books<br />YBP and EBL<br />Slips<br />No fiction or textbooks<br />Discovery through the catalog<br />POD (eventually)<br />Automatic approval books will continue to come automatically (for now)<br />
  14. 14. The User Experience<br />Catalog<br />eBook<br />Print book<br />Landing Page<br />Designed by EBL<br />Links to both versions<br />More information<br />eBook platform<br />eBook <br />Link to catalog for print (eventually)<br />Request<br />eBook platform – seamless<br />Catalog links to landing page<br />
  15. 15. Workflow<br />MARC records loaded (based on YBP slip notifications)<br />Requests routed through Acquisitions (III Millennium Recommendations)<br />Acquisitions places order<br />YBP or Baker & Taylor<br />Book received<br />Patron notified<br />Future: drop ship to patron<br />
  16. 16. Assessment<br />Feedback Form (p)<br />At Request<br />At Delivery<br />Slip “Ordering” (p)<br />Use Data (p and e)<br />Overlap of p and e<br />
  17. 17. Dealing with Uncertainty<br />Budgeting<br />Constant vigilance <br />Be ready to spend in May/June<br />Be ready to suppress records/turn off access<br />By date<br />By publisher<br />By series<br />By use trends<br />For all<br />
  18. 18. Building Permanent Access<br />Purchased ebooks<br />Purchased print books<br />Purchased POD<br />Links to other unpurchased content<br />Series<br />Subjects<br />Publishers<br />
  19. 19. Implications<br />
  20. 20. Impact on Researchers<br />Can they<br />Browse the collection?<br />Get books as needed?<br />Get older books?<br />
  21. 21. Impact on Libraries<br />What about ILL?<br />Blur between ILL/Acquisitions<br />eBook rental replaces ILL?<br />What about Collections of Record?<br />Are we still building collections, or are we just buying books?<br />
  22. 22. Impact on Librarians<br />More time for harder selection?<br />Less connection to collection?<br />
  23. 23. Implications for Scholarly Publishing<br />Less predictable<br />Reduced frontlist sales?<br />Increased backlist sales?<br />Fewer copies sold per title?<br />Higher cost per title?<br />Fewer titles published? <br />Better ebook sales?<br />
  24. 24. Implications for Authors<br />Harder to publish a book?<br />Implications for tenure/promotion<br />Alternate forms of publication?<br />
  25. 25. Looking to the Future<br />
  26. 26. Short Term<br />eBooks<br />Multiple aggregators<br />Inconsistent coverage<br />Inconsistent DRM<br />Publisher platforms<br />Print books<br />“On Demand” = “by mail”<br />Speculative purchasing for many titles<br />
  27. 27. The Ideal Model<br />All scholarly monographs available e/POD<br />Aggregator or publisher<br />POD in library<br />Speculative purchasing <br />Rare/unusual<br />Special collections<br />Based on solid use data<br />
  28. 28. Thank You<br />Michael Levine-Clark<br />michael.levine-clark@du.edu<br />303.871.3413<br />

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