People has always been saying good and bad things about your brand And now since that social media has risen in popularity, this means people have another platform to talk about your brands and company Good Bad When you are mentioned in social media, it is more likely for other people to notice and its momentum of spreading is more easier and faster
These conversations have the potential to reach a much larger audience than ever before If the affected company is not participating in social media today, it is strongly missing the opportunity to spread its message and missing valuable and even damaging conversations that could tackle any of the company’s brands
Social Media is the art and science of leveraging the internet to get your message across so that you can move people to take action and communicate back with youSocial media is Critical in any PR planning!
Nowadays, the web and social media are making it easier forbusinesses to communicate with their public audience andhowever the fact that there used to be a clear delineationbetween marketing and PR, the impact of the web has resulted ina blurred line between the two industries
- Utilize websites with active mobile browsing versions- Develop and consider more use of mobile and social mediaplatforms and applications
Generating media coverage 1. Connect and Develop Relations with influencers in Social Media 2. Use creative, fun and interesting content as an outreach tool 3. Develop News Releases 4. Initiate a blog for your company 5. Create an effective social media newsroom 6. Use social media monitoring 7. Be prepared with social media crisis communications methodologies 8. Focus on your employees relations
• Launch product and services campaigns• Demonstrate your company’s unique personality• Take client’s comments seriously• Answer quickly• Don’t ignore• Be constructive in defending your company’s image• Include interactive elements in your social media platforms