A presentation from a web seminar held for Markedu - about ROI in Social Media Marketing
The topic - Return on Marketing Investment (ROMI) on social media marketing was luckily well received by the attendees.
I was particularly curious how attendees at the webinar would receive my Roy and Ruth characters. Roy of course is the ROI character and Ruth the ROT (Return on Time) character. These two must go hand-in-hand when measuring the marketing ROI for social media marketing campaigns or activities.
Learn more about other web seminars over at Markedu (copy/paste below to your browser)