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Open the funnel for maximum conversion and lead generation - Power Up Direct & Digital Marketing Workshop in Lisbon

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Power Up Direct & Digital Marketing Workshop in Lisbon presentation about lead generation and building the funnel

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Open the funnel for maximum conversion and lead generation - Power Up Direct & Digital Marketing Workshop in Lisbon

  1. 1. Open the funnel for maximum conversion and lead generation Michael Leander Lisbon, 10-11-11More information here www.michaelleander.com | www.michaelleander.me
  2. 2. Worth remembering• OTS (Opportunity to See) is still important
  3. 3. What is the cost of interaction? Strongest Good Highly Low value Hard to variable measureEmail MarketingSearch engineoptimizationPay per clickSocial medianetworksPublic relationsDirect mailOnlineadvertising
  4. 4. Failure is a big partof your success !• Experiment with different concepts• Test, test, test• Be prepared to explore new, surprising ways to become successful• Create a corporate / agency culture for testing
  5. 5. Attract youraudience
  6. 6. What do you want to achieve?Have 100.000 ppl. Attract 20.000 watch my video newsletter subscribers Customer fan club Sell for € 1 mill by Friday Get 50000 people to talk about my product 7
  7. 7. Innovate and disrupt, but do it right !
  8. 8. Innovate and disrupt
  9. 9. Which page generated most registrations? 275 conversions 110 conversions Landing page #1 Landing page #2
  10. 10. The journey starts off site –make it effectiveBanner
  11. 11. The same goes for the copy in your social media messagesAbout EADIM in London here http://www.eadim.com/eadim2011/?ap_id=leander
  12. 12. Pharma marketing article is here http://ht.ly/1f3IoZ
  13. 13. In your market, which percentage ofprospects are buying now? 3% are buying now 6-7% are open to the idea 30% are not thinking about it 30% don’t think they are interested 30% are sure they are not interested
  14. 14. Build relationships bearing thefunnel in mind• Align the buying process withyour sales process• What is the Most WantedResponse you want from visitors?• Be detailed to ensure that allsteps in the funnel are optimized
  15. 15. The conversionfunnelfor all youractivities
  16. 16. Really new ways: Will this influence?http://archive.perhansson.com/nokia/greatpockets/
  17. 17. Working with the funnel
  18. 18. When you feel how depressingly slowly you climb, its well to remember that
  19. 19. Things Take Timeand often 3-5 times longer than expected
  20. 20. Learn more about this topicMichael Leander is an internationalmarketing speaker. He has spoken in 35+countries and at countless webinars..Find him herehttp://www.twitter.com/michaelleanderSpeaking: http://www.michaelleander.meConsulting: http://www.michaelleander.comEmail: leander@michaelleander.com

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