Mobile marketing Ahmed Nawara CircleTie

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Mobile marketing presentation by Ahmed Nawara from CircleTie http://www.circletie.com

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Mobile marketing Ahmed Nawara CircleTie

  1. 1. An Integrated Approach to Mobile Marketing© CircleTie Inc. All rights reserved.
  2. 2. Agenda• The Mobile Opportunity• The Mobile Marketing Toolbox• CircleTie© CircleTie Inc. All rights reserved.
  3. 3. The Mobile Opportunity© CircleTie Inc. All rights reserved.
  4. 4. Some numbers• Number of smartphone users who access Facebook by platform Mobile Platform # of Users Android 1,147,000 iOS 649,560 BlackBerry 447,520 Windows Phone 10,580 Total 2,254,660 • Mobile’s share of total Internet traffic worldwide January 2010 January 2011 January 2012 1.6% 3.8% 8.8%© CircleTie Inc. All rights reserved.
  5. 5. Some more numbers• Mobile, the Internet and Egypt Indicator Value Mobile Subscribers 83m Internet Users 29m % of Internet Access from Mobile 44% • Key mobile activities • Text Messaging • Social Networking • Search/Shopping • Entertainment© CircleTie Inc. All rights reserved.
  6. 6. Okay enough with the numbers already! Why are these devices gaining traction at such a high speed?© CircleTie Inc. All rights reserved.
  7. 7. Reasons for popularity Prices for Mobile Faster Mobile Internet and Networks Devices More Ubiquitous Real-time Factor Wi-Fi© CircleTie Inc. All rights reserved.
  8. 8. The Mobile Marketing Toolbox© CircleTie Inc. All rights reserved.
  9. 9. Tools for Mobile Marketing Location-based Mobile Apps and Context Aware Ads Website & Bulk SMSs Mobile Ad Networks M-Commerce© CircleTie Inc. All rights reserved.
  10. 10. A mobile marketing platform By CircleTie Inc.© CircleTie Inc. All rights reserved.
  11. 11. What is CircleTieA true location-based mobile marketing platformthat allows users and businesses to interactthrough smartphones in a real-time fashion Users Businesses© CircleTie Inc. All rights reserved.
  12. 12. CircleTieCovered Platforms© CircleTie Inc. All rights reserved.
  13. 13. Users Helping users connect, discover and enjoy their cities© CircleTie Inc. All rights reserved.
  14. 14. CircleTieThe CircleTie Hierarchy Friends Movies Venues User Events Shopping© CircleTie Inc. All rights reserved.
  15. 15. CircleTieA user and friends User Friends A user can see and interact with all their friends’ activities on CircleTie. Find out who’s doing what and who’s going where© CircleTie Inc. All rights reserved.
  16. 16. CircleTieA user and friends User Friends A user can notify his friends of his whereabouts, add a picture to the notification and specify a venue or a location.© CircleTie Inc. All rights reserved.
  17. 17. CircleTieDiscovering the city Venues Movies User Shoppping Events© CircleTie Inc. All rights reserved.
  18. 18. CircleTieDiscovering the city© CircleTie Inc. All rights reserved.
  19. 19. CircleTieDiscovering the city View a venues profileView address & directions, call, read and write Read venues’reviews and like descriptions places View and add Have future venue pictures plans? Tell your friends in advance© CircleTie Inc. All rights reserved.
  20. 20. Businesses Helping businesses reach customers at the right time© CircleTie Inc. All rights reserved.
  21. 21. How we can help brands Category Push Sponsorship Notifications© CircleTie Inc. All rights reserved.
  22. 22. Category Sponsorship Category Sponsorships & Custom Categories Make a brand visible when customers are looking for relevant options or create a custom category with all your outlets© CircleTie Inc. All rights reserved.
  23. 23. How?Category Sponsorship Advertise a brand here© CircleTie Inc. All rights reserved.
  24. 24. Push Notifications Push Notifications and Banner Ads The modern approach to SMS campaigns and mobile banner ads. Why use plain text when you can make it interactive and induce action right away?© CircleTie Inc. All rights reserved.
  25. 25. How?A simple process Message• Get the correct • We’ll use our target users technology to push• We’ll do all the • Create the your message to boring technical message our users’ phones stuff for you! • Build mobile web instantly attachment Profiling Push© CircleTie Inc. All rights reserved.
  26. 26. What?Push Notifications Triggered – Based on Push behavior and notifications to future app user’s phones usage Targeted – Mass push based on past interactions Combination© CircleTie Inc. All rights reserved.
  27. 27. What?Push Notifications Linked to the venue’s profile Attach vouchers, QR codes, Custom websites for further interaction Include your marketing message© CircleTie Inc. All rights reserved.
  28. 28. What?Banner Ads Linked to your mobile website Banner Ads drop down for 5 seconds and disappear to ensure a pleasant user experience yet deliver the message Triggered Targeted Combination© CircleTie Inc. All rights reserved.
  29. 29. How?Some targeting options • Trigger-based: Specify a trigger such as location and context and a daily budget • Targeted: Specify targeting criteria such as districts, categories, handsets and venues • Combined: Use targeting options with triggers© CircleTie Inc. All rights reserved.
  30. 30. What does that mean? • A brand can now reach users at the most relevant time • A brand can now target customers based on their behavioral profile and lifestyle • A brand can now reach users near point of sale • A brand can now measure return on marketing investment for their mobile marketing activities© CircleTie Inc. All rights reserved.
  31. 31. Some Advertising Stats Platform Click Through Rate Mobile/Desktop Facebook 0.04%-0.05% Desktop Facebook 1%-7% Mobile CircleTie Context Ads 35%-40% Mobile CircleTie Targeted Ads 7%-10% Mobile CircleTie Targeted Ads 30%-35% Mobile with Coupons© CircleTie Inc. All rights reserved.
  32. 32. Thank you for your time If you have any questions please don’t hesitate to contact Ahmed Nawara at: anawara@circletie.com Or +20-109-189-9981© CircleTie Inc. All rights reserved.

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