Successfully reported this slideshow.

Marketing Through Social Networks 26 Feb2009

856 views

Published on

http://meemoo2.com

Marketing Through Social Networks evaluation of web seminar by Michael Leander on 26th. of February 2009.

More web seminar at http://www.markedu.com

Published in: Business, Education
  • Be the first to like this

Marketing Through Social Networks 26 Feb2009

  1. 1. EVALUATION Marketing through social networks presented by Michael Leander 26-02
  2. 2. Featured speaker: Michael Leander, Fokus Integrated http://meemoo2.com/michael-leander-nielsen
  3. 3. Brought * to you by * Ok to click on logos :- )
  4. 4. Summary Marketing through social networks webseminar 26th. February 2009 <ul><li>45 people from 19 countries signed up for this FEDMA and Fokus Integrated web-seminar </li></ul><ul><li>31 people showed-up (68,89 %) </li></ul><ul><li>31 received an evaluation email) </li></ul><ul><li>20 people filled out the evaluation (64,5%) </li></ul><ul><li>Here are the results. . . </li></ul>
  5. 5. ” Evaluate speaker: Michael Leander” 1 is bad – 7 is great Michael Leander’s speaking skills were rated at 6,10 contents 5,60 and overall 5,65
  6. 6. Marketing quality and technical quality 1 is bad – 7 is great Marketing quality was rated excellent at 6,50 The technical quality was rated very good at 5,90
  7. 7. Comparing Marketing Through Social Networks with Michael Leander in January to February 09
  8. 8. Are you likely to recommend this webseminar to your colleagues or friends? January 2009: Only 65% said they will recommend compared to 88,24% in January February 2009:
  9. 9. Did the web-seminar meet your expectations? Very mixed feedback January 2009:
  10. 10. Testimonials, recommendations and constructive feedback “ A real added value to my business, as I started advertising in this new media, and I was asking myself if it was just a waste of time. Thank you for this very useful presentation. Due to time constraints we have not yet asked this person if we may publish his or her name
  11. 11. Testimonials, recommendations and constructive feedback “ I liked the interactive approach with polls and online chat. The examples given were at the same time very explanatory and entertaining..”
  12. 12. Testimonials, recommendations and constructive feedback “ The eagerness to share this profound knowledge and insight is truly uplifting. Thank you. Looking forward to the next one.” Due to time constraints we have not yet asked this person if we may publish his or her name
  13. 13. Testimonials, recommendations and constructive feedback “ Michael Leander's presentation was a class by itself. An excellent, passionate presenter who brings all his experience into the webinar. Top notch speaking and presentation skills. Has the capability to make a webinar an interactive experience.” Due to time constraints we have not yet asked this person if we may publish his or her name
  14. 14. Testimonials, recommendations and constructive feedback “ My first encounter with a web-seminar was very positive. It is a nice way of getting people from everywhere in the world with an interest in the same topic together. Even though it can not replace a real-life seminar with much more interactivity and case studies it can help to transfer relevant knowledge to an interested audience. Due to time constraints we have not yet asked this person if we may publish his or her name
  15. 15. Testimonials, recommendations and constructive feedback “ The web-seminar format is an extremely efficient, economic and time saving method. I am definitely going to attend many more web-seminars in the near future and will recommend them to my team&quot;. Due to time constraints we have not yet asked this person if we may publish his or her name
  16. 16. “ To me this web seminar was more an introduction to the social networks than a method of tackling new contacts a customer via the networks. In fact we spend an 1hour in pools, var. study and microsite review to get to &quot;The Quiz&quot; which addressed relevant questions prior to any decision >> no much time was left to address the question How ? or What ?, etc.. However, the excellent speaker Michael Leander managed one more time to create a buzz effect around the topic which I hope will lead CMOs to consider this channel within their Comº Mix !” Testimonials, recommendations and constructive feedback
  17. 17. Testimonials, recommendations and constructive feedback “ &quot;Although it wasn't exactly what I needed, however it was very interesting with all the curious cases Michael Leander showed as examples. I really like his strategy. I don't know how really can I apply the rule. We'll see&quot;. Due to time constraints we have not yet asked this person if we may publish his or her name
  18. 18. “ The overall presentation of the web-seminar was well done, however, I would have liked to hear more specific marketing samples rather than general marketing principals and the overall picture. I believe there are a lot of possibilities one can use social networks and I would have liked to hear a more in-depth analysis of the different networks and get informed about the latest trends (e.g. couponmom.com). Testimonials, recommendations and constructive feedback
  19. 19. <ul><li>Great feedback, thank you. We will use it to improve the next web-seminars </li></ul><ul><li>We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events. </li></ul><ul><li>More web-seminars and marketing events here: </li></ul><ul><ul><li>www.markedu.com </li></ul></ul>Moving forward
  20. 20. <ul><li>Conversion from signup to attendance is a real issue with web-seminars as it is with regular seminars. </li></ul><ul><li>To match speaker and topic is evidently very important and in turn to match speaker/topic with attendees to achieve highest attainable recommendation and satisfaction rate </li></ul><ul><li>It is clear that as far as the marketing through social network webseminar is concerned, it is quite important to ensure a high level of relevance, aligning participant expectations with speaker presentation. </li></ul><ul><li>It is a challenge. But a challenge I am delighted to take on. </li></ul><ul><li>Stay tuned: http://meemoo2.com </li></ul>Marketing learnings by Michael Leander
  21. 21. Marketing events you can afford www.markedu.com

×