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Kigali Digital Marketing Masterclass Program by Markedu Africa

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Taking place in Rwanda for the third time, the Digital Marketing Masterclass is a two-day learning opportunity in Rwanda.

Rwanda marketers will join to learn how to accelerate results through digital marketing, social media marketing and website marketing.

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Kigali Digital Marketing Masterclass Program by Markedu Africa

  1. 1. Learn from international marketing expert and award-winning speaker Michael Leander and other amazing expert speakers The Digital Marketing Masterclass in Kigali, Rwanda 4-5 October 2018 © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com Discover proven social media and digital marketing techniques that will immediately boost your business online, increase your marketing impact and put digital, social and mobile into perspective. Rated 6 out of 6 stars
  2. 2. 5 reasons to attend this famous Masterclass Thousands of brands have attended one of our learning programs including Take charge now! Become a master digital marketer or your competition will get a head start Learn proven digital marketing techniques from world renowned experts. They’ve all done it themselves and will share their best tips. Get information you can apply directly and immediately in your business. Get strategies to balance your online and offline marketing efforts with success. Have fun while learning. These expert speakers know how to teach, inspire and entertain all at the same time. You will go home knowing that you understand how to approach digital marketing, social media and mobile marketing channels. Crucial to your business and career moving forward Get 10 credits toward the Accredited Digital Marketing Certificate Accredited by international marketing training institute Markedu, the Digital Marketing Certificate is an African-wide digital marketing certificate. Once you have acquired 50 credits, you will be entitled to take the final exam. Credits can be earned by attending Markedu free webinars, specific 1-5 day marketing courses and through on-demand marketing training. If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445 © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com
  3. 3. The Digital Marketing Masterclass Discover proven social media and digital marketing techniques that will boost your business online, increase your marketing impact and put digital, social and mobile into perspective. The Digital Marketing Masterclass is a highly rated digital marketing, mobile marketing and social media marketing masterclass. You will learn from marketing guru and global keynote speaker Michael Leander, top trainer João Ribeiro and accomplished local experts. This is an opportunity to learn how to use digital marketing and social media effectively. You will get world class inspiration, tips & ideas, and learn techniques you can put to use immediately. Learn: • How to boost your business using digital marketing: acquire more leads, attract more customers and improve the reputation of your brand • Why every marketer must understand and apply AIDEA – the new AIDA • How to use the most effective digital marketing channel around • Get best-in-class benchmarked tips on how to use social media for business • Proven social media marketing techniques to acquire customers, retain customers and why AID+LIRA is the formula for success • How to expand brand awareness using digital marketing and mobile marketing. Bonuses: Attend the Digital Marketing Masterclass and get 10 credits towards “The Accredited Digital Marketing Certificate”. Register today to secure your seat and get a chance to win an iPad and other amazing prizes Thousands of brands have attended one of our learning programs including © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445
  4. 4. Day 1 Agenda: 4 October 2018 08:15 – 09:00 Registration + Get your personal raffle ticket* and a Refreshment 09:00 – 10:30 World class expertise: How to approach digital marketing and social media marketing for maximum success Michael Leander has been involved with more digital marketing projects than most. In this keynote, he will highlight the main digital marketing and social media marketing components relevant to your domestic AND international markets. • Your Digital Marketing Ecosystem: what is should look like and how to approach it. • What social media marketing tactics will get you results. • How to assess where and when to engage: digital platforms and channels • AIDEA – the new AIDA and why every marketer need to understand the significance • FURDIC: how to plan a high performing web-presence using the FURDIC model 10:30–11:00 Coffee Break and Networking 11:00- 12:00 9 powerful digital marketing and mobile marketing tips everyone must know These powerful digital & mobile marketing tips are carefully selected to make sense in an African context. Learn them, use them and watch your digital/mobile marketing activities prosper. These tips relate to: • Why OTS (Opportunity to See) plays a huge role and what to do to overcome these challenges • The 3 things most marketers don’t know. Those who do are hugely successful • How to experiment in social media, with content marketing and even video marketing and win every time The course was fantastic. Michael Leander is a fantastic trainer and a great facilitator. Highly recommended. “ June Karanja Marketing Manager - Coca-Cola Sabco © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445 Speaker Michael Leander Speaker Michael Leander
  5. 5. Day 1 Agenda: 4 October 2018 12:00 – 12:45 Facebook – new techniques for community building and advertising on Facebook Facebook now offers more opportunities for marketers to engage any audience. In this session you will hear about: • What’s new at Facebook and how can you use these new tools to gain traction • Advertising on Facebook – outlook for East African brands • A review of experiences using Facebook live, Facebook video and Facebook for customer service 12:45 – 13:00 Questions & Answer | Session #1 Just before lunch our speakers will take a few audience questions. Questions can be asked through Twitter, Facebook & our event app. 13:00 – 14:00 Delicious Lunch and Interesting Networking 14:00 – 14:30 The Hugely Popular Audience Website Review Session In this popular session, speakers will evaluate and critique 2-3 websites. Live and on-the-fly. This is your chance to get an unfiltered expert opinion about your website, blog or e-commerce portal. 14:30 – 15:15 How to build high performing landing pages and web pages that will convert to sales and inquiries consistently • Learn the 9 most important components to consider for any web page or landing page • Understand how to create high performing web pages and landing pages • Find out how to simple testing can increase your revenue or lead generation 15:15 – 15:45 Coffee break and Networking Michael Leander was inspiring, engaging and the methodologies were great. I can recommend it to anyone. “ Patrick Manzi Head of Marketing - RwandAir © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445 Speaker Michael Leander
  6. 6. Day 1 Agenda: 4 October 2018 15:45 – 16:00 Social media marketing case study you can learn from – case study The brand representative presenting this session is amongst the best in Rwanda (evaluated by Michael Leander – based on true engagement following the AID+LIRA model) In this quick and to the point session, you will get concrete tips you can use in your social media marketing. The brand representative will explain exactly how their brand got high-ROI from social media activities. 16:00 – 16:15 How digital media can help you get more customers – case study This presentation will show you how digital media can deliver more customers. Advertising online is an opportunity to reach more customers domestically – and internationally. You will learn about high performing online advertising channels relevant to your market. The speaker will also present a case study – complete with ROI calculations. 16:15 – 17:00 How to get results with content marketing for social media, inbound marketing, and SEO – part 1 Content marketing and video marketing for social media can also impact how your business place in search engines. And these are powerful methods to attract customers. In this closing session you will learn about: • The key components of a winning content marketing strategy for social media and inbound marketing • How to use video to sell, educate, nurture and convince your audience • How to get your inbound marketing strategy aligned with your sales- and marketing objectives 15:15 – 15:45 Raffle Draw, Get your Certificate + Photo Opportunity © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445 Speaker Michael Leander
  7. 7. Day 2 Agenda: 5 October 2018 08:15 – 09:00 Registration and a Refreshment 09:00 – 10:30 How to get results with content marketing for social media, inbound marketing, and SEO, part 2 Content marketing and video marketing for social media can also impact how your business place in search engines. And these are powerful methods to attract customers. In this closing session you will learn about: • The key components of a winning content marketing strategy for social media and inbound marketing • How to use video to sell, educate, nurture and convince your audience • How to get your inbound marketing strategy aligned with your sales- and marketing objective 10:30–11:00 Coffee Break and Networking 11:00 – 12:00 The Google Hour – a special 2-speaker session Google is a force of nature in the online world. In this impactful session, you will hear two expert speakers talk about • How to get found on Google: SEO – what are the key elements you need to master to improve our Google ranking and attract hordes of visitors to your web-presence • Google Adwords: A surefire way to attract more customers, but how does it work and what are the best practices? This session will give you the insight to get you started. 12:00 – 12:45 Most effective channel for ROI: How to drive results with modern email marketing and messaging Email marketing is known as the highest performing marketing channel in terms of ROI. You too can utilize this effective channel to acquire new customers and sell more to existing customers. • Get concrete advice to help you immediately make email marketing make sense to your business • Learn this proven methodology that will help you acquire email subscribers fast and inexpensive • See lots of case studies and learn some of the most important methods to get results with email marketing © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445 Speaker Michael Leander
  8. 8. Day 2 Agenda: 5 October 2018 12:45 – 13:00 Questions & Answer | Session #1 Just before lunch, our speakers will take a few audience questions. Questions can be asked through Twitter, Facebook & our event app. 13:00 – 14:00 Delicious Lunch and Interesting Networking 14:00 – 14:30 Marketing analytics, ROMI, KPI’s and what to tell your boss about your marketing investments! • What are the most important Key Performance Indicators (KPI’s) for online marketing • How do you measure and track your results – online and mobile • Funnel methodology: how to create your measurement structure so you know what to tell your boss 14:30 – 15:15 Is there an App for that? Mobile marketing and the mobility space: how to engage customers on small screens • The 7 emotions people respond to when they engage with your brand in the mobility space • Understand how advertising, content, and video works in a mobile- context 15:15 – 15:45 Coffee break and Networking 15:45 – 16:00 Instagram case study you can learn from In this quick and to the point session, you will get concrete tips you can use on your Instagram. The brand representative will explain exactly how their brand got high-ROI from this channel. 16:00 – 16:15 How digital media can help you get more customers – case study This presentation will show you how digital media can deliver more customers. You will learn about high performing online advertising channels relevant to your market. The speaker will also present a case study – complete with ROI calculations. 16:15 – 17:00 Panel Q&A – get all your questions answered by the experts You have an opportunity to ask our experts any question you’d like. 17:00 – 17:30 Raffle Draw, Get your Certificate + Photo Opportunity © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445 Speaker Michael Leander
  9. 9. Michael Leander – Denmark Michael Leander is a world-renowned, award-winning speaker who has shared his know-how on digital marketing, loyalty marketing, CRM and data-driven marketing with thousands of professionals in 48 countries around the world. He has worked as a CMO and CEO in the IT, publishing, consulting and e-commerce industries. As a digital marketing strategist, he has helped global companies such as IBM, GE, Philips, Maersk, B&O, L’Oreal and many others optimize their presence in the online world. Michael Leander is a jury member of advertising awards, the Chairman of the EMEA Data- Driven Marketing Awards and is an industry thought leader quoted in publications around the world. Mr. Leander is also the past president of FEDMA’s Interactive Marketing Council (FIMAC). He is eager to share his 20+ years of digital marketing experience and does so with relevant content, humor and enthusiasm. He calls that “edutainment”. More about Michael Leander on his website here. You will meet these expert speakers © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445
  10. 10. Masterclass Price & Conditions Register for the Digital Marketing Masterclass in Kigali on 4 - 5 October Thousands of brands have attended one of our learning programs including Digital Marketing Masterclass Venue The event takes place at the Intare Conference Arena, that offer superb meeting facilities, to ensure you a flawless experience at the event. Intare Conference Arena,(RPF H.Q) Rusororo Kigali, Rwanda With your ticket you will receive Raffle tickets giving you a chance to win one the many prizes All Digital Marketing Masterclass materials in digital format Access to Michael Leander’s Private Swipe Folder with case studies, study material and much more A delicious lunch and several networking coffee breaks A voucher valued at US$ 75 to use as full or partial payment for future on-demand learning programs Email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445 click here to register online – secure your seat today If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445 © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com Price of attending for 2 days • 1 person: $ 499 Finance option available • 3 persons: $1.257* ($419 each) – Save 16% • 5 persons: $1.879 ($376 reach) – Save 25% Price of attending 1 day • Attend Day 1: $289 • Attend Day 2: $339 *Price is per attendee from the same company. Your seat is guaranteed when payment is received. All prices are exclusive of VAT. Finance options available to individuals Pay in 3 or 6 installments. Ask us how this works
  11. 11. Who’s behind the Digital Marketing Masterclass? The Digital Marketing Masterclass was developed by the globally recognized award winning marketer Michael Leander. The first 2-day masterclass took place in Cyprus in 2009. Since then the Digital Marketing Masterclass has been attended by over thousands of marketers in many countries around the world. In Africa, the Digital Marketing Masterclass is organized by Markedu Africa. Markedu Africa only work with first class speakers and trainers. And, importantly, we only work with speakers who really can walk-the-walk – and not just talk-the-talk. That’s why you will meet highly experienced people such as João Ribeiro and others at our East African events. Take home one of our coveted prizes Every paid attendee ticket guarantees at least 1 raffle ticket. This is your chance to win one of our event prizes. If you register and pay early, you can even increase your winning chances because we’ll give you more raffle tickets. For this event, you can win great prizes including the grand prize – an Apple iPad. © 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com If you have questions, email jimmy@markedu.com or call Jimmy Mwambutsa at +250 788 550 445 Some of the winners from the previous digital marketing masterclasses

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