Digital & Omnichannel
Expert Certificate Training (DOET)
CONTINUOUS TRAINING IS THE #1 SUCCESS
ENABLER FOR ALL TYPES OF ORGANIZATIONS.
“ ”Our training programs in Dubai are designed to give attendees a memorable and lasting
experience. Mixing unforgettable impressions from the vibrant, multicultural city of Dubai
with world-class in-depth training. DOET is designed to add actionable value to attendees,
our programs aim to take each attendee to the next level of marketing success.
Training organized by:
Message from trainer Michael Leander
Digital & Omnichannel
Expert Certificate Training
5 - d a y p r o g r a m
i n D u b a i , U A E
With a focus on digital marketing and transformation, this 5-day
training program covers digital marketing and integration of media –
also known as omnichannel.
In most emerging markets, digital can´t stand alone. Integration of
traditional media (print, out-of-home, TV/Radio etc.), mobile and
digital is an essential part of successful marketing activities. Yet many
marketers haven’t got the skills and understanding on how to do that.
DOET will equip attendees with the insight, tools and know-how on
how to run successful digital marketing and omnichannel marketing
- B2B, B2C and Public sector
- Marketing, sales, C-level executives
- 2 years of work experience
Digital & Omnichannel Expert Certificate training
T i m e l i n e o v e r v i e w e x a m p l e
dinner & drinks
3 hours experiencing Dubai
from the seaside at night
Content, assets &
Building strong, engaging
content is essential. We talk
about how, do exercises and
relate content to channels
The foundation for a
successful digital &
Tactics, metrics &
Different tactics for different
channels is essential. And how
to get your audience to
convert to action + SEO/SEM
Channels, SEO &
How to generate demand in
different channels – emphasis
digital channels including
1 2 3 4 5
Strategy & presence
Tactics & conversions
Content & channels
Day 1: DOET STARTS WITH AN AMAZING YACHT CRUISE
Networking & Fun
Explore Dubai at Night
See Dubai Marina
from the Sea
Snacks, food & drinks
Day 1: OPTIONAL Dune Bashing, Sightseeing & Mall visit
Attendees can also
book a dune bashing
trip, which includes
sightseeing to several
Dune bashing trips are organized in the early mornings followed by a sighseeing tour to
several Dubai landmarks including at least 1 mall.
DAY 2: Strategy, presence and approach (SPA)
The omnichannel and digital marketing strategy
Many organizations fail when they first enter the digital space. Often this is because
they haven’t invested the time and effort required to create a winning strategy.
On the first day we cover topics related to strategy, presence and approach (SPA). This
is essential for attendees to build or contribute to a successful omnichannel and digital
Topics covered (not exhaustive)
Setting & monitoring your omnichannel and digital marketing goals and KPI
Website, ecommerce, blogs and business goals
Understanding your audience behavior; signals, intend, channels, micro moments
Changes in media consumption: understand how to integrate
Differentiation, approach and customer experience + uniformity in omnichannel
DAY 3: Tactics, metrics and conversions
Understanding that you have many options to
make an impact, will help you succeed
In the first part of day 2, we get down to highlight foundational aspects of successful
marketing. This includes elements such as effective messaging and testing. In the
second part we start looking at how to become successful on selected social media
networks (see next slides to understand expert levels)
These and more topics will be covered
The impact of good copywriting – learn the ABOA model to perfection
A/B testing and how testing can dramatically increase your results
Funnel management; how to setup a smart funnel
Social media networks walk-through with examples for both generic and paid
How to improve Return on Investment (ROI) when using paid advertising
Understanding how to build a super efficient sales- and marketing funnel is an
important part of a modern customer acquisition and conversion approach.
S o c i a l n e t w o r k s a n d e m a i l m a r k e t i n g
Social media expert levels
1 2 3 4 5
In the chart, 0 indicates beginner level and 100
indicates complete expert.
For the channels mentioned, this training will
bring attendees from the indicated minimum
level to the maximum level indicated.
For example, for Facebook marketing the
training will bring attendees from expertise
level 20 to expert level 90
Even at an exper level around 50, attendees will
be able to produce very good results. When the
needle is moved to 80 or above, attendees will
be in position to generate exceptional results.
DAY 4: Channels, Search & demand generation
Being found online is essential. Day 3 is all about
demand generation and search marketing
We focus on how to get found anywhere on any type of search engine and social
network. You will learn about things like keywords, how to prepare an amazing search
engine optimization strategy, and above all how to make sure you convert visitors from
search to action-takers or customers.
Some of the topics we will cover on this day
How to make the most of organic search (SEO) and paid search (SEM)
How to research what your prospects and customers are searching for
How to create or generate demand in an omnichannel world
How to use YouTube from a search perspective
How to write and seed content to get found on major search engines
Learn how to get found on search engines, and how to
generate demand in different channels
DAY 5: Content, assets & channels
Creating content that connects with your audience
is crucial for the modern organization.
On the finale day, we’ll cover content, marketing assets and more channels. Attendees
will learn how to develop a winning inbound marketing strategy, content marketing
concept and how to connect relevant content and marketing assets with audiences.
Some of the topics we will cover on this day
How inbound marketing can be the secret weapon
Create a content concept from A to Z for your organization
Winners and fillers and how you approach the content calendar
How to measure the impact of your inbound marketing strategy
Different media types for different channels: what works, what not
Understanding how to create content that converts
to business is essential for the modern marketer
OUR VENUES IN DUBAI
Crowne Plaza Deira Intercontinental Dubai Marina Holiday Inn Bur Dubai
5-star venue in Deira, Dubai Dubai Marina Luxury 4-star venue in Bur Dubai
Situated close the DXB Airport, this 5-star venue is
a popular meeting and events venue. There are
several malls, cafés and restaurants nearby.
This luxury 5-star hotel is an amazing venue for our
training. It is situated in the heart of the Dubai
Marina, close by Jumeirah Beach Walk.
Located in the Embassy District, this venue is close by
Bur Juman Mall, Dubai Museum and the metro. A
mere 15 minute drive from DXB Airport.
Day 1 start and end times
Yacht Cruise starts at 18:30 and ends around 21:00.
If you have booked Dune bashing with sightseeing and mall visit, you will be picked
up from your hotel around 8:30 am, and returned at 2 p.m.
Day 2 starts at 10:30 and finishes at 4 p.m. All other days commence at 10 a.m and
stops at 5 p.m.
Each day there will be one or more group exercises, which are designed to enhance
and accelerate the learning process.
We can arrange for daily transport to and from your hotel. If you wish for us to do
that, kindly contact us soonest.
The final agenda will be shared no later than 2 days before the training commences.
The content of the training program will be customized to fit the interest of the
attendending organizations as much as possible.
Day 2-5 start and end times
Exercises during the training
Program content subject to change
Transport to and from venue
DATES & PRICING DOET DUBAI 2019
Pricing varies depending on time of
year and number of attendees
registered per organization
All prices exclude 5% UAE VAT, which will be invoiced.
Payment is due no later than 3 weeks prior to first
training date. For late registrations, payment is due
Venues are decided based on seasonality and the
location preference of the majority of attendees.
Dune bashing with sightseeing and mall trip including lunch AED 450 per person
Audited exam including framed Certificate AED 1.500 per person
In-company training, 4 days for up to 12 people, fixed price $ 15.000
1-3 persons 4-6 persons 7 or more
27-31 May 2019 (Ramadan) $ 1.995 per person $ 1.595 per person $ 1.595 per person
17-21 June 2019 $ 2.495 per person $ 1.900 per person $ 1.690 per person
20-24 August 2019 $ 2.995 per person $ 2.295 per person $ 1.690 per person
22-27 October 2019 $ 2.995 per person $ 2.295 per person $ 1.690 per person
2-6 December 2019 $ 2.995 per person $ 2.295 per person $ 1.690 per person
Get in touch to discuss how you and your team can attend DOET Dubai
In Africa: Email Peter@markedu.com
In Europe & GCC: Email email@example.com
P E R S O N A L T O U C H