Email Marketing & Social Media Marketing Masterclass - part 2 - Michael Leander 01-11-11More information here www.michaelleander.com | www.michaelleander.me
The 5 Step Plan to Better Community and Recipient EngagementEmail and social media
THE MORE CONTENT YOU HAVE THE MORE USERS YOU WILL GET. THE MORE USERS YOU HAVE THE MORE CONTENT YOU WILL GET.THE BETTER YOU MATCH CONTENT AND USERS TO USERPROFILES THE MORE USERS AND CONTENT YOU WILL GET. THE EASIER IT IS TO DO TRANSACTIONS THE MORE USERS YOU WILL ATTRACT.
Golden Rules of EngagementRule # 1: Be patient 4
Get critical mass & exponential growth25 GROWTH IN SUBSCRIBERS20151050 Time Time Time Year 1 Time Time Time Year 2 Time Time Time Time Time Time
Learn about your audience beforeyou develop your content concept• Who/where are they?• What are their interests?• What are their problems?• What sort of bandwidth connection?• What else do they like? Let’ see an example next...
Case study with a great content concept -> long term build up Although I am banner blind, This add caught my attention It says: Mindshare is looking for more friends” Click here
The click took me to this Facebook pageAbout us ToolsInspiration
<------ Integrating different channels - > mobile media information<------ Offer to send (postal)media information ->capturing leads
The conventional approach • Add value • Participate in the conversation • Don’t spam • Don’t talk too much about yourself • Beware of frequency of offers vs. value adding info95% of all businesses fail with the conventional approach
Learn more about this topicMichael Leander is an internationalmarketing speaker. He has spoken in 35+countries and at countless webinars..Find him herehttp://www.twitter.com/michaelleanderSpeaking: http://www.michaelleander.meConsulting: http://www.michaelleander.comEmail: email@example.com