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Be the winner of European Loyalty Marketing Awards

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The Loyalty Awards recognise and reward excellence, innovation and best practice in the Loyalty industry, and celebrate the accomplishments of those companies and organisations excelling and achieving the extraordinary.

Now open for entries, The Loyalty Awards 2013 promises to be even more successful and involve an even larger number of organisations and individuals. The full spectrum of the Loyalty business is covered. 24 categories are open for entry, including new category Best Loyalty Programme of the Year – Technology, so there really is an opportunity for everyone to shine. Best Loyalty Programme of the Year is also split by region; a move to open the Awards up to more organisations, large and small. The deadline for entries is Thursday 21 February.

Winners of the sought after Loyalty Awards will be announced at the black tie gala dinner and awards ceremony taking place on Tuesday 11 June 2013 at the lavish Grosvenor House Hotel on London’s Park Lane. As Loyalty continues to feature ever higher on organisations’ agendas, we are sure the competition for a coveted Loyalty Award will be even greater. Early bird table bookings for The Loyalty Awards 2013 are now being taken.

Sponsorship also offers a fantastic way to become involved with the Awards and raises the profile of your brand and strengthens your alignment and commitment to the industry. There are a number of exciting opportunities on offer including category sponsorship, bespoke sponsorship, branding and advertising.

For a full list of the exciting categories open for entry, sponsorship opportunities and further information about The Loyalty Awards 2013, please visit www.theloyaltyawards.com or contact Katherine Mannix on 07967 568098 or katherine@theloyaltyawards.com

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Be the winner of European Loyalty Marketing Awards

  1. 1. ”The key event recognising excellence in loyalty” Colin Evans, Chairman,Tuesday June 11, 2013 The Collinson Groupat Grosvenor House Hotel,Park Lane, LondonCALL FOR ENTRIESEntry Deadline, Thursday February 21, 2013 The Loyalty Awards 2013 Call for entries | 1
  2. 2. WElComEFollowing the overwhelming success of the inaugural event, we aredelighted to launch the Call the Entries for The Loyalty Awards 2013.The Loyalty Awards recognise excellence, innovation and best practicein the loyalty industry. They are your opportunity to showcase yourachievements and to be acknowledged and applauded for them infront of your peers, customers and suppliers.In 2012, we received a very impressive number of outstanding entries,giving the judges a difficult selection task in each category. But ourindependent panel rose to the challenge and I am sure you will agreethat all our finalists and winners reflected an outstanding contributionto the loyalty business.At June’s gala event, when I was commiserating with therepresentative from a company that had been shortlisted, but hadfailed to win an award, he commented: “But I was there in the roomwith the very best of the loyalty industry. Next year we will tryeven harder.”So you have set the bar high. As we launch The Loyalty Awards 2013,we look forward to learning about the outstanding achievements andinnovations that are raising standards even further.If your company works in the business of customer retention andloyalty rewards as an end provider or as a business partner and hasdone something exceptional and worth shouting about, now is thetime to stand out from the crowd and make your colleagues proud byentering The Loyalty Awards 2013. Then you too could be taking that special walk to the stage with the applause echoing around you and the cameras flashing, to collect your coveted award for loyalty.Annich McIntosh, Editor, Loyalty Magazine
  3. 3. Why EntEr thE loyalty aWards?• An opportunity to raise your profile contacts and business partners to and be recognised as a leader and enjoy a valued night of networking innovator in your field with high-level figures across all sectors of the loyalty industry• Create positive publicity for a new initiative or gain recognition for an • Shortlisted entries will be highlighted established programme that has in the Spring 2013 edition of Loyalty proved its worth Magazine and online at www.loyaltymagazine.com where• The Awards are a valuable information there will be links to your company’s source on trends and developments in own website and to those of your the industry and provide a forum for clients industry discussions and opinions • Winning a Loyalty Award adds to your• Strengthen relationships with clients organisation’s credibility and stature by showcasing achievements you have accomplished together • Overviews of the winning entries will be published in the Awards edition of• An ideal occasion to reward team Loyalty Magazine and on the website efforts and initiatives within your following the event organisation and invite key industry Don’t forget... the deadline for entries is Thursday February 21, 2013! The Loyalty Awards 2013 Call for entries | 3
  4. 4. The Loyalty Awards Ceremony & Dinner is on Tuesday June 11, 2013a night to rEmEmbErAwards Ceremony & Dinner,Tuesday June 11, 2013Be part of the festivities at this must-attend event. Supported once again by some ofthe biggest names in the loyalty business, including our Prime Sponsor Aimia and ourDiamond Sponsor TCC. The Loyalty Awards 2013 will be held at the Grosvenor HouseHotel,Park Lane, London where the winners of the much sought after trophies will beannounced to an audience of over 800 industry colleagues from across Europe, theMiddle East and Africa.Book your table today to be part of the celebrations and to gain access to unparallelednetworking opportunities with some of the industry’s most influential and keyfigures. Table positions are allocated in the order in which payment is received, so toachieve a prime position near the stage, please book early.Tables are for ten people and the price includes a pre-dinner drinks reception and athree course dinner with wine and entertainment.For more information on sponsorship, entering and booking a table please contact us:t +44 (0)1572 820088e info@theloyaltyawards.comw www.theloyaltyawards.com4 | The Loyalty Awards 2013 Call for entries
  5. 5. Who Can EntEr?Entry to the Awards is open to all organisations or brands that operated in Europe*,the Middle East* or Africa during the period January 1 to December 31, 2012 and whichinterfaced directly with the customer. Service providers and programme managersmay assist with the preparation of an entry and be mentioned in that entry, but theentry form must be signed and submitted by the customer facing organisation orbrand. The award will be presented to the customer facing organisation.* Europe means all countries within the European Union plus Central and Eastern Europe, including Russia and Turkey. The Middle East includes Israel, Jordan, Saudi Arabia, Syria and the UAE.Entry guidElinEs• All entries must be submitted via email to entries@theloyaltyawards.com by 5.00 pm UK time, Thursday February 21, 2013. Alternatively upload files to a folder in your Dropbox. If you do not have a Dropbox account, please go to www.dropbox.com to open one. Once successfully uploaded, invite entries@theloyaltyawards.com to share your folder and then email entries@theloyaltyawards.com to inform us of your entry so we can download it.• You must clearly label your entry and any supporting material with your company name, the title of your entry and the category which you are entering. If you are using Dropbox, each individual entry must be uploaded in a separate clearly labelled folder.• You may enter more than one project or programme in a single category. You can enter more than one category with the same entry, but please note that our judges are only human and may get bored if you simply repeat the entry. It is far better if you tailor each entry to the requirements of the category criteria. Don’t forget... the deadline for entries is Thursday February 21 2013! The Loyalty Awards 2013 Call for entries | 5
  6. 6. hoW to WritE your Entry Your entry should comprise three sections:1 Summary: The most important part of your entry is the 250-word description in bullet form summarising the key points of your entry. This is very useful to provide an overview for judges who may not know about your product or service. Use the same question headings as your 1,000-word statement (see below) which should then go into more detail. (Questions are not part of the word count).2 Main entry: Your main entry must take the form of a typed statement to a maximum of 1,000 words (maximum two pages of A4/US letter format) in the Question and Answer format outlined below (use the questions as section headings): 1. Describe the product or service for which your company is entering this award category (include the aims and objectives of the initiative, project or programme) 2. What has your company done in the period January 1 to December 31, 2012 to qualify for this award? (include scope of programme or initiative, choice of implementation or approach) 3. What benefits to your company and your customers can be illustrated as a result? (i.e. competitive advantage, effectiveness, ROI, improved performance, service) 4. What two measurements of success best indicate why your company or the programme or initiative should win this award? (please refer results and outcomes to the original objectives)3 Title and Synopsis: Please include a maximum 10-word title and a 50-word entry description which will be used in the shortlist edition of Loyalty Magazine and the Awards programme should your entry be shortlisted. Hints and Tips • Include only relevant detail, be specific and give clear tangible examples where possible • Be concise and succinct in summarising your achievements for the judges • Include supporting evidence where possible to compliment your entry • Don’t assume knowledge: please explain all references and avoid abbreviations • The judges will shortlist entries based on the main submission and bulleted 250- word synopsis. You should ensure that these are both strong and stand alone from the supporting material. Supporting material will only be made available to the judges at the final judging session 6 | The Loyalty Awards 2013 Call for entries
  7. 7. Entry RequirementsPlease ensure you read and adhere to the entry requirements belowbefore submitting your entry:Signed entry form with payment: a completed and signed entry form is requiredfor EACH entry with the fee of £195 + VAT for UK entries (total £234 including VAT).Entries will not be accepted until the organisers are in receipt of the completed entryforms and payment. Entry forms can be downloaded at www.theloyaltyawards.com.Entry forms should be completed, signed and scanned and either emailed with yourentry or uploaded in a folder via your Dropbox.High resolution logo and illustrative images: submit your company logo andat least two supporting images (for example marketing materials) illustrating yourentry. These files should be saved as either eps or jpeg files (CMYK minimum 300dpi)and either emailed with your entry or uploaded via Dropbox. If you are submitting aTV advert or video footage ensure the file is clearly labelled and of broadcast quality.These will be used at the Awards ceremony should you be a winner.N ot for Publication: entrants may mark financial information or sensitive partsof their entry as ‘Not for Publication’. This will be respected in all instances bythe organisers. However entries marked substantially or in their entirety ‘Not forPublication’ will be refused. When submitting your entry, please ensure you haveobtained permission to feature material from key stakeholders as necessary. Thirdparties or business partners should be made aware that the material may appear inprint unless marked as ‘Not for Publication’.Please note:• ayment is preferred bank to bank in Sterling, by BACS, IBAN, SWIFT or any other P internationally accepted bank to bank transfer. Payment methods: BACS (CM Publications Limited, Sort code 20-46-73, Account number 80034568. Swift code: BARCGB22. IBAN: GB05BARC20467380034568)If you wish to pay by credit or debit card, please telephone us at: +44 (0)1572 820088• our entry will be acknowledged by email within 7 working days of receipt. No Y liability is accepted for non-delivery, loss of or damage to submissions. Entries may be withdrawn at any point up to Thursday February 21, 2013 upon written request. Please note, however, that entry fees are non-refundable• ntries which are incomplete or are incorrectly completed or provided without E the signed entry form or correct fee will be disqualified and the fee will not be refundable. You should refer to the instructions contained in this brochure• ntries received after the closing date will not be accepted under any circumstances E• he judges reserve the right to re-allocate or duplicate an entry into a different T category if they deem it to be appropriate• ll supporting material will be securely destroyed A• hortlisted entrants will be notified at the beginning of April, 2013 SIf in any doubt about these requirements, please contact us on+44 (0)1572 820088 or email entries@theloyaltyawards.com The Loyalty Awards 2013 Call for entries | 7
  8. 8. The JudgesThe judging panel for The Loyalty Awards 2013 brings together a spectrum ofindependent experts from the industry, who either specialise in a particular field, orwho have a broad experience and insight into the many different elements of theloyalty industry. They include representatives from service providers and businesscommentators both from an industry and consumer perspective.All judges of The Loyalty Awards 2013 are bound by a Code of Conduct coveringconfidentiality, conflicts of interest and contact with entrants. The judges’ decision isfinal and there will be no opportunity for appeal, discussion or correspondence.The 2013 judging panel includes:Eric Austin (Chair) Annich McIntoshMarketing Consultant EditorResponse Ability Loyalty Magazine CEOPaul Berney of The Loyalty AwardsCMO Managing Director EMEA Susan RoseMobile Marketing Association Co-founderRadek Hrachovec ZincManaging Partner Andrew SwaffieldRadekHrachovec.com Managing DirectorChris Jacobs AviosIndependent Customer Loyalty Graeme ThomsonConsultant Managing Director Managing DirectorBusiness Assyst Premium Group MarketingDavid Johnston Tim WinshipPresident CEO – EMEA PublisherAimia FrequentFlier.comMichael Leander Peter WrayInternational Speaker Founder Senior Consultant Company FounderMichael Leander Company Loyaltymatters.com8 | The Loyalty Awards 2013 Call for entries
  9. 9. CategoriesBest Loyalty Programme of the Year – Financial Services – Sponsored by Loyalty Consulting UKBest Loyalty Programme of the Year – FMCGBest Loyalty Programme of the Year – MobileBest Loyalty Programme of the Year – Retail (Food) – Sponsored by TCCBest Loyalty Programme of the Year – Retail (Non Food)Best Loyalty Programme of the Year – TechnologyBest Loyalty Programme of the Year – Travel and EntertainmentBest Loyalty Programme of the Year – Utilities and Other Public ServicesBest New Loyalty Programme of the Year – Sponsored by BrandLoyaltyBest Use of Technology in a Loyalty ProgrammeBest Use of Customer Relationship Management (CRM) in a Loyalty EnvironmentBest Use of Customer Analytics/Data in a Loyalty Programme – Sponsored by VisaBest Use of Communications in a Loyalty ProgrammeBest Use of Social Media to Enhance LoyaltyBest Loyalty Programme Marketing Campaign of the YearBest Corporate Social Responsibility (CSR) Initiative Linked to LoyaltyBest Card Based Loyalty ProgrammeBest Coupon or Voucher Based Loyalty Programme – Sponsored by TCCBest B2B Loyalty ProgrammeBest Customer Service in a Loyalty ProgrammeBest Loyalty Industry Innovation – Sponsored by ICLPBest Loyalty Programme of the Year – Central and Eastern EuropeBest Loyalty Programme of the Year – European Union and TurkeyBest Loyalty Programme of the Year – Middle East and AfricaLoyalty Industry Personality of the Year – Sponsored by Avios The Loyalty Awards 2013 Call for entries | 9
  10. 10. gEnEral CatEgory Entry CritEria• Organisations or brands entering must meet the general eligibility criteria in the ‘Who can Enter?’ section• ‘Of the year’ categories must focus on results achieved from existing or new initiatives, programmes, products or services during the period January 1 and December 31, 2012. For all other categories, reference may be made to historical achievements, but the judges will still be looking for significant developments or additional objectives and results in the period January 1 to December 31, 2012• Each category also has its own judging criteria and specific eligibility – please check that your entry complies with these• Throughout the Individual Category Entry Criteria, the words “loyalty programme” mean initiatives, actions, campaigns or processes designed to promote loyalty within the customer base of an organisation or brand and are not restricted to rewards, points, card, coupon or voucher based programmes except where specifically stated e.g. Best Card Based Loyalty Programme Entry forms can be downloaded at www.theloyalty awards.com10 | The Loyalty Awards 2013 Call for entries
  11. 11. Individual Category Entry CriteriaBest Loyalty Programme of the Year - Financial ServicesBest Loyalty Programme of the Year - FMCGBest Loyalty Programme of the Year - MobileBest Loyalty Programme of the Year – Retail (Food)Best Loyalty Programme of the Year – Retail (Non-Food)Best Loyalty Programme of the Year – TechnologyBest Loyalty Programme of the Year - Travel and EntertainmentBest Loyalty Programme of the Year – Utilities and Other Public ServicesThe awards in the above eight categories will go to the organisations or brandswithin their specific sectors that can show how they have operated the best loyaltyprogramme offering under one or more of the following criteria – value to thecustomer, commercial benefits for the brand owner and programme manager,enhancement of the brand for the programme partner. Entries should reflect resultsachieved during the period between January 1 and December 31, 2012. The entrantsin each of these categories will also be considered for the category Best LoyaltyProgramme of the Year which has this year been split by region (see page 14).Best New Loyalty Programme of the YearThe award will go to the best new loyalty programme first launched or advertisedbetween January 1 and December 31, 2012. Judges will be looking for programmeswhich offer best value to the customer. Results should refer to number of membersacquired, the programme benefits and the average monthly volume of transactionsor other differentiators. Creativity, innovation, clarity of product information, includingterms and conditions, and the value of the programme benefits are likely to feature insuccessful entries.Best Use of Technology in a Loyalty ProgrammeThis award will recognise the loyalty initiative that has shown innovation and bestpractice in the use of information and communications technology. Entries areencouraged from organisations which can demonstrate and measure the use ofinformation technology as an enabler for business and customer advantage. Judgeswill be looking at cost-effective projects where technology has played a key role inenhancing quality, functionality, efficiency, better customer service etc. Submissionsshould demonstrate effective implementation during the period between January 1and December 31, 2012. The Loyalty Awards 2013 Call for entries | 11
  12. 12. Best Use of Customer Relationship Management (CRM) in a Loyalty EnvironmentJudges will be looking for CRM programmes which demonstrate the use of newmethods and channels to improve customer retention and utilisation. Entrants shouldinclude details, relating to activity between January 1 and December 31, 2012, of howthey have used CRM to offer more relevant products or services or better value tocustomers, increase customer revenues and return on investment.Best Use of Customer Analytics / Data in a Loyalty ProgrammeThe winner in this category will have developed a loyalty programme based aroundthe information they hold about their customers to offer them a better programmebetween January 1 and December 31, 2012. Skills in statistical analysis, marketresearch, spatial analytics and programme performance measurement will beconsidered in this category. The judges will look for effective targeting and modelling,profitable customer segmentation, and proof of a deep analytical grasp of consumerattitudes and behaviours.Best Use of Communications in a Loyalty ProgrammeThe winner in this category will have used customer communications in an innovativeor otherwise exceptional manner to improve business performance and achieveobjectives between January 1 and December 31, 2012, including customer satisfactionand business profitability. Communications can refer to written, verbal or electronicinterface with customers and it includes social media.Best Use of Social Media to Enhance LoyaltyThe winner of this award will be the organisation that demonstrates the best use ofsocial media to enhance loyalty within their customer base. Entrants should includedetails, relating to activity between January 1 and December 31, 2012, of how they haveused social media to both recruit and retain customers and also expand customerinteraction with the organisation. Social media in this context will include socialnetworking sites, blogs and other forms of viral communication including mobile.Best Loyalty Programme Marketing Campaign of the YearOpen to all loyalty programmes that have conducted a marketing campaign betweenJanuary 1 and December 31, 2012. Entrants should outline, within the context of anoverall marketing strategy, how their organisation has used an integrated campaignfeaturing a number of techniques to improve market penetration, enhance customerusage, target specific or new markets etc. Results will be assessed not only onempirical measures (number of new customers, activity levels) of the campaign, butalso its creativity and its contribution to building brand values and awareness. Inaddition, judges will be assessing how clearly the information within the campaignhas been communicated to ensure understanding from customers.12 | The Loyalty Awards 2013 Call for entries
  13. 13. Best Corporate Social Responsibility (CSR) Initiative Linked to LoyaltyThe judges will be looking for a project, illustrating results achieved betweenJanuary 1 and December 31, 2012, which has effectively delivered its corporate andsocial responsibility objectives. This could be an international, national, or localproject and should demonstrate a coherent and integrated approach to the practicaldemonstration of CSR policies around community, social, ethical or reputational issuesin action. Judges will also welcome programmes which aim to improve responsibilityor education to key stakeholder groups, such as customers or employees.Best Card Based Loyalty ProgrammeThe award will go to the organisation or brand that can show how it has operatedthe best card based loyalty programme offering under one or more of the followingcriteria – value to the customer, commercial benefits for the brand owner andprogramme manager, enhancement of the brand for the programme partner.Entries should reflect results achieved during the period between January 1 andDecember 31, 2012.Best Coupon or Voucher Based Loyalty ProgrammeThe award will go to the organisation or brand that can show how it has operated thebest coupon or voucher based loyalty programme offering under one or more of thefollowing criteria – value to the customer, commercial benefits for the brand ownerand programme manager, enhancement of the brand for the programme partner.Entries should reflect results achieved during the period between January 1 andDecember 31, 2012.Best B2B Loyalty ProgrammeThis award will go to the loyalty programme that can show how it has focussed onthe business customer (large and small), under one or more of the following criteria –value to the customer, commercial benefits for the brand and the business user, andinnovation. Results should reflect achievements during the period between January 1and December 31, 2012. The Loyalty Awards 2013 Call for entries | 13
  14. 14. Best Customer Service in a Loyalty ProgrammeEntrants will need to demonstrate a true understanding of their customers’ needsthrough the delivery of world class customer service in a loyalty programme. Judgeswill look for achievements and initiatives between January 1 and December 31, 2012,which show proof of the impact of an innovative customer care strategy on retentionlevels and customer satisfaction. Initiatives can refer to different channels of serviceincluding written, verbal or electronic communications but must be specific to theloyalty programme.Best Loyalty Industry InnovationJudges will be looking for innovations, technology based or otherwise, firstimplemented or launched between January 1 and December 31, 2012 which haveincreased the competitiveness and effectiveness of the entering organisation orcould be considered ‘firsts’ in the loyalty industry. An innovation can be a product,service, technology, system or procedure.Best Loyalty Programme of the Year – Central and Eastern EuropeBest Loyalty Programme of the Year – European Union and TurkeyBest Loyalty Programme of the Year – Middle East and AfricaThe awards in these three categories will go to the organisations or brands thatcan show how they have operated the best loyalty programme within their specificregion. The entries need to address one or more of the following - value to thecustomer, commercial benefits for the brand owner and programme manager,enhancement of the brand for the programme partner. Entries should reflect resultsachieved during the period between January 1 and December 31, 2012.Entrants in the eight individual categories: Best Loyalty Programme of the Year –Financial Services, FMCG, Mobile, Retail (Food and Non-Food), Travel and Entertainment,Technology and Utilities and Other Public Services will automatically be considered forthese awards (within the specific region within which they operate), however entriesare also encouraged from other sectors that were not eligible or who chose not toenter those categories. Entry into one of these regional categories does not exclude acompany from entering other categories with the same product or service.Loyalty Industry Personality of the YearThis special award will be presented to an individual or team that has made anoutstanding contribution to the advancement and success of the loyalty industry.Nominations may apply to anyone in the industry and are not restricted toprogramme managers or service providers. The judges will nominate candidatesthat they feel qualify for this award; however individuals and organisationsare also welcome to contact us directly with their nominations. Email entries@theloyaltyawards.com before Thursday February 21, 2013. Please note you do notneed to pay an entry fee to nominate an individual or team initiative in this category.14 | The Loyalty Awards 2013 Call for entries
  15. 15. Table Booking ForMTo confirm your attendance at The Loyalty Awards 2013 on Tuesday June 11, 2013 at theGrosvenor House Hotel, London, please complete this form using block capitals and returnwith payment to:The Loyalty Awards 2013, CM Publications, 3a Market Place, Uppingham, Rutland, LE15 9QHe: info@theloyaltyawards.com. Tables are for a maximum of 10 guests and are priced at£2,750+ VAT. All payments in Sterling (total £3,300 including VAT).Please reserve tables of 10.Contact booking name: Company: Job Title:Company VAT exemption number (companies who are VAT exempt only):Address for correspondence: Postcode:Telephone: Email:Table Host NameIf booking more than one table, please provide table host names for each tableTable 1 Host NameTable 2 Host NameTable 3 Host NameI enclose payment for £Payment methods: BACS (CM Publications Limited, Sort code 20-46-73, Account number80034568. Swift code: BARCGB22. IBAN: GB05BARC20467380034568)You will be sent a form to complete with the names and titles of your guests closer to the event.Tickets will be forwarded two weeks prior to the event.Table bookings are not confirmed until payment has been cleared and an acknowledgement has beenissued by the organisers, CM Publications Limited. Tables can only be cancelled prior to TuesdayApril 30, 2013 up to which point a refund will be made after deduction of a 20% administration fee. Afterthat date I understand that no refunds will be made. Tables will be allocated at the point of payment.SignatureName (in CAPITALS) DateWe would like to keep you up to date with relevant information from CM Publications about theAwards, our publications and occasionally from our sponsors and selected third parties. Please write tothe Data Protection Controller at CM Publications, 3a Market Place, Uppingham, Rutland, LE15 9QH UKif you specifically do not want to receive this information.Please tick here if you object to receiving emails on products and services from sponsors and selectedthird parties . The Loyalty Awards 2013 Call for entries | 15
  16. 16. Prime SponsorDiamond SponsorCategory Sponsors www.theloyaltyawards.com

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