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Magento Business Intelligence Post-Holiday Webinar

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Magento Business Intelligence Post-Holiday Webinar

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Magento Business Intelligence Post-Holiday Webinar

  1. 1. © 2016 Magento, Inc. Page | 1 Analyzing Your Holiday Season
  2. 2. © 2016 Magento, Inc. Page | 2 Executive Overview 1. Holiday Trends 2. Finding your “Holiday Season” 3. How sensitive is your business to the holiday season 4. What is the value of your holiday customers 5. What was the cost of acquiring these customers
  3. 3. © 2016 Magento, Inc. Page | 3 An overview of the 2016 Holiday Benchmark Holiday Trends
  4. 4. © 2016 Magento, Inc. Page | 4 Benchmark Overview 1. https://rjmetrics.com/resources/reports/the-ecommerce-holiday- customer-benchmark/
  5. 5. © 2016 Magento, Inc. Page | 5 Key Takeaways
  6. 6. © 2016 Magento, Inc. Page | 6 Finding Your Holiday Season
  7. 7. © 2016 Magento, Inc. Page | 7 EOY isn’t always the “Holiday Season”
  8. 8. © 2016 Magento, Inc. Page | 8 Identifying your “Holiday Season”
  9. 9. © 2016 Magento, Inc. Page | 9 How Holiday Sensitive is Your Business?
  10. 10. © 2016 Magento, Inc. Page | 10 Percent of annual sales acquired during holidays
  11. 11. © 2016 Magento, Inc. Page | 11 Percent of new customers acquired during holidays
  12. 12. © 2016 Magento, Inc. Page | 12 The Value of a Holiday Customer
  13. 13. © 2016 Magento, Inc. Page | 13 AOV and LTV Average Order Value Customer Lifetime Value
  14. 14. © 2016 Magento, Inc. Page | 14 Repeat Order Probability
  15. 15. © 2016 Magento, Inc. Page | 15 How did your Business Acquire Holiday Sales
  16. 16. © 2016 Magento, Inc. Page | 16 Marketing Costs Cost of Acquiring a Customer • Marketing Data • Facebook Integration • AdWords Integration
  17. 17. © 2016 Magento, Inc. Page | 17 Coupon Analysis Coupon % Analysis Library • Coupon Code Analysis • Instructions for creating 16 reports • Usage Rates • Discount amounts • Repeat Order Probability • LTV
  18. 18. © 2016 Magento, Inc. Page | 18 Next Steps for your Analyses 1. The holidays affect every business differently 2. Suggested Analyses 1. Finding your Holiday 2. Holiday Sensitivity 3. Customer Value 4. Acquisition Costs 3. Need a hand? 1. Support@RJMetrics.com 2. Professional Services
  19. 19. © 2016 Magento, Inc. Page | 19 Questions?

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