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Crowdfunding:
 A
 Kickstarter
 story
 
To
 Kickstart?
 
• Demand/market
 validaAon
 
done
 before
 you
 go
 to
 
market.
 
 
• Almost
 zero
 risk
 if
 market
 
• MarkeAng
 story
 done
 for
 
you.
• Almost
 immediate
 access
 to
 
cash
Not
 to
 Kickstart?
Ø No
 secrets
 to
 hide
 from
 
compeAAon.
 
Ø Price
 point
Ø Go
 to
 Market
 Strategy
 
Ø Runway
 
Ø Timing
Ø Funding
 Commitments
 
• Kickstarter
 
 -­‐
 Launched
 in
 2009
• $750MM
 funding
 46,000
 projects.
• 4K
 currently
 in
 progress,
 110,000
 total
• Melon
 Kickstarter

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