2. Which
skills will
we cover?

3. Part I.
6 Basic Writing
Skills that Will
Tighten Your Copy

4. Part II.
6 Intermediate Writing
Skills that Will
Strengthen Your Copy

5. Part III.
6 Advanced Writing
Skills that Will
Supercharge Your
Copy

6. Part IV.
BONUS SKILL!!!
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PDF eBook

7. Let’s
get
started.

8. Part I.
6 Basic Writing
Skills that Will
Tighten Your Copy

9. Writing Skill #1 –
On your second
draft, delete 90% of
your “that”s

10. Writing Skill #2
– Use the active
voice for more
exciting copy

11. Writing Skill #3 –
Get rid of clichés and
jargon. Instead, say
what you’re
ACTUALLY trying to
say

12. Writing Skill #4 –
Simple trick to
conversational
writing: Spread
contractions
throughout your copy

13. Writing Skill #5 –
“Very” and “really”
– Remove them for
more powerful
writing

14. Writing Skill #6
– Use italics and
bold-type to
influence how your
readers emphasize

15. Part II.
6 Intermediate
Writing Skills that
Will Strengthen
Your Copy

16. Writing Skill
#7 – Replace
“in order to”
with “to.” And
get rid of “start
to”

17. Writing Skill #8
– Write shorter
sentences to hook
your readers

18. Writing Skill #9
– Use simple
language to
increase the
impact of your
copy

19. Writing Skill #10
– Avoid starting
sentences with
“there are”

20. Writing Skill
#11 – Use
strategic
punctuation to
conduct your
reader’s thoughts

21. Writing Skill
#12 – Suck
people into
your content
with
paragraphs of
1-2 lines each

22. Do you want the full guidebook
with in-depth details?
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30. Part IV.
BONUS SKILL!!!

31. #19 – Don’t be
afraid to break the
rules

32. When deciding
between “proper”
and “effective”…

33. Choose
“effective”
every time

34. Thanks for watching.
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Content Marketing that Grows Your
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35. To Download the Full Book…
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