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LEAN
STARTUP
MICHAEL KACPRZAK
CEO & Co-founder @ Spotbeans
Founder & Lean | Agile Coach @ Switch2Agile
mkacprzak@spotbeans...
IDEA
PRODUCT
JUST
HACK
IT !!
H O W D O Y O U
KNOW YOU ARE
B U I L D I N G T H E
RIGHT THING ???
ARE YOU SOLVING
T H E R I G H T
PROBLEM ???
ARE YOU SOLVING
A N Y
PROBLEM ???
ARE YOU SOLVING A
PROBLEM SOMEONE
WOULD BE WILLING TO
PAY FOR ???
98%
2%
BLINDLY SHIPPING
PRODUCTS IS RISKY 

AND EXPENSIVE …
A STARTUP IS A HUMAN
INSTITUTION DESIGNED
TO DELIVER A NEW
PRODUCT OR SERVICE
UNDER CONDITIONS OF
EXTREME UNCERTAINTY.
ERI...
DESIGN
THINKING
EARLY VALIDATION
VALIDATING 

THE PROBLEM
VALUE PROPOSITION CANVAS
LEAN CANVAS
VALIDATING 

THE MARKET
LEAN UX
IDEA = HYPOTHESIS
IDEA = HYPOTHESIS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTIONS
ASSUMPTI...
IDEA
PRODUCTDATA
BUILD
(DESIGN)
LEARN
MEASURE
Elements of UX
LEAN UX tools
Google Design Sprint
AGILE 

SOFTWARE
DEVELOPMENT
Cross-functional
& 

Co-located
Build the
MVP
Less is More
OUTCOME, NOT
OUTPUT
Iterate Fast …
fail fast …
learn fast …
stay lean.
IDEA
PRODUCTDATA
BUILDLEARN
MEASURE
VALIDATING 

THE PRODUCT
GROWTH
HACKING
Growth Hacking Iceberg
Growth Hacking Iceberg
Viral Growth
Landing Pages Optimization
SEO
SEM
E-mail marketing
PR
Copywrit...
A/B Test the
hypothesis
IDEA
PRODUCTDATA
BUILDLEARN
MEASURE
LEAN STARTUP
D E S I G N
THINKING
LEAN UX
A G I L E
S O F T W A R E
DEVELOPMENT
G R O W T H
H A C K I N G
Lean Startup in a nutshell
Lean Startup in a nutshell
Lean Startup in a nutshell
Lean Startup in a nutshell
Lean Startup in a nutshell
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Lean Startup in a nutshell

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Keynote at Polish - German Startup Weekend - October 23-25 2015

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Lean Startup in a nutshell

  1. 1. LEAN STARTUP MICHAEL KACPRZAK CEO & Co-founder @ Spotbeans Founder & Lean | Agile Coach @ Switch2Agile mkacprzak@spotbeans.com startupweekend.pl Szczecin October 23-25 2015
  2. 2. IDEA PRODUCT
  3. 3. JUST HACK IT !!
  4. 4. H O W D O Y O U KNOW YOU ARE B U I L D I N G T H E RIGHT THING ???
  5. 5. ARE YOU SOLVING T H E R I G H T PROBLEM ???
  6. 6. ARE YOU SOLVING A N Y PROBLEM ???
  7. 7. ARE YOU SOLVING A PROBLEM SOMEONE WOULD BE WILLING TO PAY FOR ???
  8. 8. 98%
  9. 9. 2%
  10. 10. BLINDLY SHIPPING PRODUCTS IS RISKY 
 AND EXPENSIVE …
  11. 11. A STARTUP IS A HUMAN INSTITUTION DESIGNED TO DELIVER A NEW PRODUCT OR SERVICE UNDER CONDITIONS OF EXTREME UNCERTAINTY. ERIC RIES „
  12. 12. DESIGN THINKING
  13. 13. EARLY VALIDATION
  14. 14. VALIDATING 
 THE PROBLEM
  15. 15. VALUE PROPOSITION CANVAS
  16. 16. LEAN CANVAS
  17. 17. VALIDATING 
 THE MARKET
  18. 18. LEAN UX
  19. 19. IDEA = HYPOTHESIS
  20. 20. IDEA = HYPOTHESIS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS ASSUMPTIONS
  21. 21. IDEA PRODUCTDATA BUILD (DESIGN) LEARN MEASURE
  22. 22. Elements of UX
  23. 23. LEAN UX tools
  24. 24. Google Design Sprint
  25. 25. AGILE 
 SOFTWARE DEVELOPMENT
  26. 26. Cross-functional & 
 Co-located
  27. 27. Build the MVP
  28. 28. Less is More
  29. 29. OUTCOME, NOT OUTPUT
  30. 30. Iterate Fast … fail fast … learn fast … stay lean.
  31. 31. IDEA PRODUCTDATA BUILDLEARN MEASURE
  32. 32. VALIDATING 
 THE PRODUCT
  33. 33. GROWTH HACKING
  34. 34. Growth Hacking Iceberg Growth Hacking Iceberg Viral Growth Landing Pages Optimization SEO SEM E-mail marketing PR Copywriting Analytics Advertising
  35. 35. A/B Test the hypothesis
  36. 36. IDEA PRODUCTDATA BUILDLEARN MEASURE
  37. 37. LEAN STARTUP D E S I G N THINKING LEAN UX A G I L E S O F T W A R E DEVELOPMENT G R O W T H H A C K I N G

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