New Cadence ofEngagementAttracting, Serving, and Engaging ProfitableCustomers for Life•   Brandspace and theaters•   Eleme...
What makes customers buy?Unconscious motives drive buying decisions                                   FILE:New-Cadence-v5|...
What induces consumers to engage? Bottom up cognition of value                                 FILE:New-Cadence-v5| ©2012...
What experiential foundation of brand? Iconic Brands  + Deep, pre-linguistic  + Embodied metaphor Potentiated Narrative ...
What going on with customers? Seeking more  meaningful  connections  + ENGAGEMENT Digital “third  hands”  + SELF-SERVICE...
Contact and Background InformationABOUT GISTICS                                     FILE:New-Cadence-v5| ©2012 GISTICS. Al...
Michael Moon    CEO, GISTICS                                            Michael Moon        + Think Tank for Innovations...
What’s the background of MichaelMoon?Michael Moon Executives worldwide recognize                       He has lectured a...
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New Cadence Tribal Brand V5

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Engagement works at a deep level of the Cognitive Unconscious, requiring new models for mapping "social fields" and "tribal narratives".

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  • Boone Tavern Inn
  • New Cadence Tribal Brand V5

    1. 1. New Cadence ofEngagementAttracting, Serving, and Engaging ProfitableCustomers for Life• Brandspace and theaters• Elements of engagement• Operational capabilities• Structured innovation• About GISTICS FILE:New-Cadence-v5| ©2012 GISTICS. All rights reserved1
    2. 2. What makes customers buy?Unconscious motives drive buying decisions FILE:New-Cadence-v5| ©2012 GISTICS. All rights reserved2
    3. 3. What induces consumers to engage? Bottom up cognition of value FILE:New-Cadence-v5| ©2012 GISTICS. All rights reserved3
    4. 4. What experiential foundation of brand? Iconic Brands + Deep, pre-linguistic + Embodied metaphor Potentiated Narrative + Moral prescriptive for causing “well being” + Activated, not “installed” Concept of Self + self-recognition + Bridges the historical and Presence – familiarity the future Self + collaboration + Brand as evidence of Engagement – habit future well-being Essence of Cool + Secret “got it?” + Enlightened Irony FILE:New-Cadence-v5| ©2012 GISTICS. All rights reserved4
    5. 5. What going on with customers? Seeking more meaningful connections + ENGAGEMENT Digital “third hands” + SELF-SERVICES Social networks and media + MULTI-MODAL FILE:New-Cadence-v5| ©2012 GISTICS. All rights reserved5
    6. 6. Contact and Background InformationABOUT GISTICS FILE:New-Cadence-v5| ©2012 GISTICS. All rights reserved6
    7. 7. Michael Moon  CEO, GISTICS  Michael Moon + Think Tank for Innovations in + moon@gistics.com Customer Engagement and the + 1 415.509.5023 mobile Entrepreneurial Imagination  Co-Founder of CIO Salon  GISTICS Incorporated + Trust Network for Executive + 1 510.450.9999 tel Education and Peer Coaching  www.gistics.com Author of widely  Author of 30+  Editor in Chief  400+ Keynotes  YouTube: São Paulo 13 April 2011 acclaimed book white papers 2004 to 2011 and Webinars FILE:New-Cadence-v5| ©2012 GISTICS. All rights reserved7
    8. 8. What’s the background of MichaelMoon?Michael Moon Executives worldwide recognize  He has lectured at UC Berkeley, Michael Jay Moon, CEO, GISTICS, as Stanford University, San Francisco dynamic public speaker, prolific writer, State University, California State expert facilitator, and masterclass University—East Bay, Fielding Institute, innovation leader. and St. Pölten University (AT). He contributes to client projects and  Michael Moon maintains four LinkedIn programs as an insight catalyst, social networking groups that serve strategist, workshop leader, and international networks of innovation industry networker. leaders, subject matter experts, and Michael Moon has delivered more than master-class practitioners with 400 keynotes, presentations, executive approximately 7,000 members and seminars, workshops, and Web-based growing rapidly: Masters of Digital Webinars around the world. McGraw- Assets, Masters of Customer Hill and its international affiliates offer Engagement, Masters of Marketing Mr. Moons book, Firebrands: Building Operations, and Transmediation Brand Loyalty in the Internet Age in 13 languages. http://www.amazon.com/exec/obidos/ASIN/0072124490 FILE:New-Cadence-v5| ©2012 GISTICS. All rights reserved8

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