Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEO on page optimisation


Published on

These slides are all about search engine optimisation directly on a website. I focus on meta tags, how to find your keywords, outline common mistakes and provide useful and practical examples.

Published in: Internet
  • SEO very well, quickly and for beginners: Michael is not only very qualified, but also a great explainer (with real examples). So, Do not look further and dive in!
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

SEO on page optimisation

  1. 1. SEO on page optimisation by Michael Hörnlimann
  2. 2. What does „on page“ mean? ü  Search engine optimisation (SEO) directly on your website ü  Meta title ü  Meta description ü  No paid SEO such as Google AdWords 2
  3. 3. Examples 3 1)  Meta title too short 2)  Avoid the three dots at the end of the description meta title meta description
  4. 4. Find your keyword(s) ü  Use Google keyword planner ü Too general: high competition, for example „shoe store“ ü Therefore very hard to rank high on Google ü  More specific: low competition, but also less likely to find, for example ü shoe store for women ü shoe store Vancouver Island 4
  5. 5. h1 title ü  One h1 title per page or post ü  Multiple h2-h6 titles if needed 5
  6. 6. Example 6
  7. 7. WordPress plugin „Yoast SEO“ 7 ü  Shows you exactly what you should optimise ü  Price: free
  8. 8. Yoast: cornerstone content ü Tell Google which content on your website is the most important (page and/or blog post) ü  Link to that page/post ü  Do not mark the home page as cornerstone content 8
  9. 9. Yoast: Internal linking structure ü  Link from the tail to the head 9
  10. 10. Common mistake #1 10 ü  No HTTPS
  11. 11. Common mistake #2 11 ü  Mixed content HTTPS and HTTP
  12. 12. Common mistake #3 12 ü  Bad color contrast
  13. 13. Common mistake #4 13 ü  Lorem ipsum text on your live website
  14. 14. Common mistake #5 14 ü  First view load time to high
  15. 15. Common mistake #6 15 ü  PHP 7.x is around 2.5x faster than PHP 5.6
  16. 16. Common mistake #7 16 ü  robots.txt file is configured wrong
  17. 17. Other tips ü  Connect your website to Google Search Console ü  Make sure your website is fast and loads in less than 4 seconds (Google loves that) ü Test it with ü  Use HTTPS encryption for the whole website ü  Mobile first: website works perfect on all viewports ü  Choose your webhoster wisely 17
  18. 18. To recap ü  Have a good meta title and description ü  Use Google Keyword Planner ü  Use Google Search Console ü  Only one h1 title per page or post ü Website should load fast (less than 4 seconds) ü  Use HTTPS ü  If WordPress: Use Yoast SEO plugin 18
  19. 19. Thank you Michael Hörnlimann | WordPress & SEO expert