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About Michael Harding Artist Oil Colours

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Michael started his company in the early eighties in England. Michael too is an artist and was trained in Fine Art. He abhorred the quality of paint on the shelves in retail stores back then so he started formulating & creating his own paints. Needless to say, every artist he knew who had used his hand formulated and made paint wanted more!

About Michael Harding Artist Oil Colours

  1. 1. MICHAEL HARDING ARTIST OIL COLOURS Steeped in Quality & Tradition Since 1982
  2. 2. Who is Michael Harding? • Born and raised in Kent, England • Fine Arts College Graduate • Fellow at The Royal Society of British Artists • Entrepreneur • Loves “colour” and making the highest quality oil paints in the world Michael Harding Art Materials Confidential 2
  3. 3. Personal Message From Michael • The simple reason why my oil paints receive the highest accolades is because I leave out what most manufacturers put in – fillers! My oil paints contain no fillers or extenders. Today, nearly all manufacturers use various fillers to extend the volume of their oil paint. This technique may increase profits but it compromises quality. I refuse to add fillers to my exquisite oil paints. Why make something exceptional only to dilute it? After all I am an artist and a painter and I want colours that are true and vibrant and paint that is absolutely beautiful yet durable. • I can promise my oil paints will have a profound effect on artists work. Their paintings’ colours will be stronger and richer along with an incomparable texture. Artists love working with my oil paints. And I look forward to working with you! • I want you to use my “tools” specially formulated so you are not struggling with your materials but enjoying the paint and the experience! Michael Harding Art Materials Confidential 3
  4. 4. Company Information • Michael started his company in the early eighties in England. Michael too is an artist and was trained in Fine Art. He abhorred the quality of paint on the shelves in retail stores back then so he started formulating & creating his own paints. Needless to say, every artist he knew who had used his hand formulated and made paint wanted more! • Michael Harding Art Formulas Ltd. is a United Kingdom based company producing what are regarded as the finest oil paints in the market today. We export to over 30 countries! Michael Harding Art Materials Confidential 4
  5. 5. Company Information • Today Michael Harding oil paints are the benchmark for both professional and amateur artists in the United Kingdom. • Artists who appreciate both ancient and modern oil paint making techniques using only the finest ingredients use Michael’s products. • The team at Michael Harding is relentless in the pursuit of producing the finest oil paints by following traditional paint making methods. And all work at something they enjoy and believe in! Michael Harding Art Materials Confidential 5
  6. 6. Doing Business with Michael Harding • Michael Harding does business direct except in the following areas where a distributor is in place: • North America • Armadillo Art & Craft • HQ in New Jersey, USA • Australia/New Zealand • Neef • HQ in Melbourne Australia • China • Aowen • HQ in Beijing China • For more information about carrying Michael Harding products contact: • Contact: accounts@michaelharding.co.uk Michael Harding Art Materials Confidential 6
  7. 7. Michael Formulates, Creates and Makes the Oil Paints! Michael Harding Art Materials Confidential 7
  8. 8. Why Michael Harding? • Vivid and Powerful Colours • “Its not what I put in its what I leave out” • “I like to shock the artist with the possibility of colour ” • No Driers, No Fillers • Finest pigments only included • High pigment load lends to the permanence of the painting • MH oil paints are a “concentrate” Michael Harding Art Materials Confidential 8
  9. 9. What makes MH oils unique from others? • Majority of our oils are formulated with Linseed oil which is first cold pressed then refined. The benefits of linseed oil: • Permanence, no fillers compromising the longevity • Colour, pigments chosen for their clean and vibrant power • We also use Safflower and Walnut in special formulations • The stirring, grinding and milling process is different: • Pure oil and pigment being ground, stirred and milled with the Michael Harding process gives every colour the consistency required by artists • Texture is essential • As an example, the buttery, smooth handling of colours like Genuine Naples Light & Dark or the thixotropic, ropey quality of Stack Lead White are unique to our line of products Michael Harding Art Materials Confidential 9
  10. 10. Why Michael Harding? • Hand selecting Pigments is crucial to colour! • Michael spends 25% of his time analyzing, testing and reviewing pigments from all over the world • Michael selects pigments for: • Their interest and intrigue to artists • Their longevity • Their richness in colour • All Michael Harding pigments are tested and documented Michael Harding Art Materials Confidential 10
  11. 11. Just the Facts MH Range: o 96 colours growing to 100 o Two thirds of the range is in Series 1 or 2 making it easy to acquire the top quality oil paint at an affordable price. o Two thirds of the range is Non-toxic! o We create both Ancient (Stack Lead White, Lapis Lazuli, etc.) and Modern (Quinacridone, Titanium, Phthalo, etc.) oil paints o Michael is the only manufacturer of Stack Lead White ground into oil in the world! Michael Harding Art Materials Confidential 11
  12. 12. Just the Facts Quality: o Our paints are a “concentrate” this is easily established when using the paint – as we leave out what other manufacturers put in. Hence an MH tube will go further than other manufacturer’s tube of paint, generally an artist will get twice the amount than a paint with fillers. o We only use top grade ingredients. We have carefully nurtured and built relationships globally with resources who pride themselves on quality and have the data to back up their quality. o Our oil paints have the highest pigment load in each tube giving them the greatest permanence. Permanence provides longevity. Michael Harding Art Materials Confidential 12
  13. 13. Just the Facts Quality: o Our oil paint is hand formulated by Michael to ensure each pigment has the right amount of oil content to provide for the smooth, consistent texture possible, leaving brush strokes just as you placed them on the canvas. o Often Michael hears artists complain about mixing four or more colours together resulting in “mud” but, when mixing four or more of Michael Harding oil paints you are left with a colour and a possibility of your painting going somewhere. Michael Harding Art Materials Confidential 13
  14. 14. Just the Facts MH Range: o 40 ml tubes – 3 ml more than most manufacturer’s. In a price comparison by ml we are price competitive to both low and high quality paint brands. This gives the student / professional artist an opportunity to buy the highest quality paint at a fair price with the best ingredients. o We also have 60 ml and 225 ml range along with one, two point five, five and 10 litre tins of our delicious colours! Michael Harding Art Materials Confidential 14
  15. 15. Just the Facts Support: o We offer MH support directly! Michael answers his email and phone calls regarding our paints, mediums, varnishes and oils. He also supports artists in discussing their concerns or questions about their paintings. Contact the “colour man” through: oilpaint@michaelharding.co.uk o Michael, also known as “the colour man” makes frequent appearances at retailers, art clubs and art associations to give talks on materials, paint composition etc. He is delighted to work with you! o We have marketing materials, samples and Ambassador programs too. Michael Harding Art Materials Confidential 15
  16. 16. Getting Started with Michael Harding • We currently have a range of 97 oil colours, growing to 100! • We also make two varnishes, six mediums and six oils, along with our specialist acrylic primers all of which are unique to the Michael Harding brand only. Michael Harding Art Materials Confidential 16
  17. 17. Lapis Lazuli • We are one of the few makers of artist oil paints offering genuine Lapis Lazuli. We import Lapis Lazuli with great care from Afghanistan. Why do we carry such a rare and unique oil paint? Because Lapis Lazuli and Azurite are a family of natural earth pigments that are the sources of the famous blues from the Middle Ages! And since we are committed to the Old Masters and their methods and colours, we want today’s artists to experience the richness of rare natural earth pigments in our oil paints. My Lapis Lazuli is unrivalled in the market, come see for yourself. Michael Harding Art Materials Confidential 17 Michael’s “Signature Line” of Rare & Historic Colours
  18. 18. Genuine Vermilion Genuine (Chinese, mercuric sulphide PR 106) • Vermillion is an oil paint colour that is painstakingly difficult to make but the final product makes it one of the most sought after colours for an artist’s canvas. We import Vermillion pigment from the Far East for its unique colour properties, which provides the discerning artist an extraordinary contribution to their portraits. Michael Harding Art Materials Confidential 18 Michael’s “Signature Line” of Rare & Historic Colours
  19. 19. My “Signature Line” of Rare & Historic Colours Genuine Naples Yellows (light and dark) • Our most requested oil colours, Genuine Naples Yellows possess the brilliance and texture artists enjoy using in order to set the stage for a masterful piece. Our Genuine Naples Yellows (lead antimonite PY 41) are as appealing as our range of colours. Simply put, they are beautiful! Genuine Stack Lead White • The Old Masters worked exclusively with Genuine Stack Lead White. The steps we use to create a favorite of the Masters are in keeping with the original time enhancing process. This hand made oil paint is unique in its quality, texture and originality. Michael Harding Art Materials Confidential 19
  20. 20. Michael Harding Introductory Sets Packaged Michael Harding Artist Oil Colours Introductory Set is comprised of six oil paint tubes, five Series 1 and one Series 2 We will customise sets by making them specific to: • MH Plein Air Master Set • MH Plein Air Painter Set • MH Desert Set • MH Introductory Set • MH Tropical Set • MH Portrait Set • MH Modern Master Set • MH Ambassador Sets Michael Harding Art Materials Confidential 20
  21. 21. Display Stand & Packaging Michael Harding Artist Oil Colours are available in 40ml and 60 ml boxes of three and 225ml singularly. Each tube label is created with a genuine colour strip of paint and stock is barcoded with the required health and safety notices. Michael Harding Art Materials Confidential 21
  22. 22. Getting Started with Our Varnishes Two Varnishes • V1 – Dammar Varnish This versatile varnish creates a subtle gloss finish. Our Dammar Varnish is made from the best quality dammar resin from Thailand dissolved in double rectified Portuguese maritime turpentine, then carefully filtered. Apply as a final picture varnish to thoroughly dried oil paint, six months minimum and if paint is very thick one year. • V2 – Matt Varnish Our Matt Varnish creates a long lasting protective coating with a beautiful matt finish and is made from real bees wax dissolved again in the finest Portuguese turpentine. Before using heat the container until the contents turns clear then apply one thin coat which dries within minutes. Apply this varnish as a final picture varnish to thoroughly dried oil paint. Michael Harding Art Materials Confidential 22
  23. 23. Getting Started with Michael Harding Mediums Michael Harding Art Materials Confidential 23
  24. 24. Getting Started with Michael Harding Mediums PM1 – Oil Paint Medium Oil paint medium is a basic paint medium designed to ease flow and increase gloss, transparency, depth and beauty of the pigment colour. This medium is a linseed stand oil, turpentine, formulation that prevents yellowing of paint film. PM2 – Dammar Glaze Medium A traditional glaze medium that helps to adds depth and gloss to transparent colours. Dammar Glaze Medium in known for its speedy drying time of oil colours; use with slower-drying colours. Michael Harding Art Materials Confidential 24
  25. 25. Getting Started with Michael Harding Mediums PM3- Resin Oil Wax Medium Our Resin Oil Wax Medium is a soft painting paste, derived from pure bleached beeswax then mixed with dammar resin and linseed stand oil. This popular medium creates a satin sheen and gentle impasto in paint layers. Settling of the medium may occur so allow jar to stand in hot water and stir contents until dissolved. PM4 – Beeswax Paste Beeswax Paste is a high oil content paste based on linseed stand oil and pure bleached beeswax. This paste increases the body of oil colour with satin-matt finish which is especially useful with opaque colours. Michael Harding Art Materials Confidential 25
  26. 26. Getting Started with Michael Harding Mediums PM5 – Oleo Resin Medium Oleo Resin Medium is a historic glaze medium based on light coloured Canada balsam fused with dammar resin and linseed stand oil. This versatile medium provides high gloss levels while imparting depth to paint films. PM6 – Balsam Resin Glaze Medium Another historic paint medium, based on Austrian larch turpentine (Venice turpentine) made with Dammar resin and linseed stand oil. This wonderful smelling medium can be added to oil colours to enhance depth, gloss and luster. Michael Harding Art Materials Confidential 26
  27. 27. Non-Absorbent Acrylic Primer! • Formulated to ensure the oil paint looks lush • Paint on any surface that an acrylic gesso would normally go on even wood! • Dries in less than 30 mins Michael Harding Art Materials Confidential 27
  28. 28. Coming Soon! Michael Harding Watercolours! Watercolour Painting by Quang Ho Michael Harding Art Materials Confidential 28
  29. 29. Acclaimed Artist Using MH Oils Michael Harding Art Materials Confidential 29 North America UK/Australia/New Zealand Jeremy Lipking David Hockney David Leffel Chris Ofili Quang Ho Jonathan Yeo CW Mundy Rupert Alexander Tim Rees Lincoln Townley Todd Casey Leon Holmes Rose Franzen Kasey Sealy
  30. 30. Jeremy Lipking Michael Harding Art Materials Confidential 30
  31. 31. CW Mundy “Antique Toy Cars” Michael Harding Art Materials Confidential 31
  32. 32. Leon Holmes Michael Harding Art Materials Confidential 32
  33. 33. Artists Quotes Rebecca N, Cedar Creek, Texas, USA • I just wanted to add my voice to what must, by now, be a chorus of thanks to you for creating the ultimate oil paint. I've been painting in oils for 3 decades, and never, NEVER, have I experienced paint like yours. I can make it do anything I want. The consistency is silky without being too oily. I can lay down the thinnest of layers with no medium at all and still have total coverage with the opaque colours, and the desired stained-glass look with the transparent ones. I can leave thick impasto brush-strokes, which dry without wrinkling. The pigment load is the highest I have seen (including paint lines that are more expensive) without the consistency becoming that of a paste. The colour clarity is intense and miraculous. I suppose I am a passionate person. In this relatively graceless age, when I find something being beautifully made, or a service painstakingly rendered, it seems such a rare thing I feel I should make certain the craftsman or service-person knows their excellence is noticed and appreciated. So often we just forget to say, "Thank You!" Michael Harding Art Materials Confidential 33
  34. 34. Artists Quotes Paola M. Rome Italy • My name is Paola Marinangeli and I am an artist specialised in horses and dogs. I have started very recently to know and use your oil colours, my art material supplier (Ditta Poggi in Rome - Italy) suggested me to try your brand saying ''these are the best oil colours in the world...''. Well I want to tell you that my supplier was perfectly right, your range of oil colours is fantastic, exceptional quality, exceptional mixing power, super light and consistent, a pleasure to use and a great source of joy when realising that a painting is coming out even better than what's originally planned and hoped, thanks also to your oil colours. Michael Harding Art Materials Confidential 34
  35. 35. Artist Quotes Deidre B. • Love your paint! I was using Sennelier and other oil paints of “quality” before I discovered your oil paint and now can't do without it. I am addicted: the luminosity I aim for in many of my works just isn't possible without your paints. Thanks!! Michael R. • I just wanted to let you know that I have started using your paints after using Winsor and Newton for many years. What a difference! They are beautiful to work with. I will certainly recommend them to others when I can. Thank you. Michael Harding Art Materials Confidential 35
  36. 36. THANK YOU! Michael Harding Art Materials Confidential 36

Editor's Notes

  • Opening slide provides context in number of years MH Art Materials has been in business providing quality and commitment to the old masters traditions in paint making
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