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AWeber + AddThis: How to Grow Your Email Marketing List

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AWeber leads a webinar on how to build and maintain your email marketing list, with tips & tricks (and what not to do) you can directly apply to your work.

Published in: Marketing
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AWeber + AddThis: How to Grow Your Email Marketing List

  1. 1. Who am I? Liz Willits Content Marketing Specialist at AWeber @LizWillits
  2. 2. What you’ll learn today: The value of email marketing 3 mistakes to avoid when growing your email audience 3 proven tactics to grow your email list and your business
  3. 3. Why Email Marketing?
  4. 4. It’s what the people want.
  5. 5. 72% of people prefer to receive promotional content through email. 17% prefer social media. Source: MarketingSherpa
  6. 6. It works.
  7. 7. 66% of online consumers have made a purchase as a result of email. Source: DMA
  8. 8. It works at every stage.
  9. 9. It’s worth the money.
  10. 10. 4,300% ROI Source: DMA
  11. 11. You own it.
  12. 12. You have permission.
  13. 13. “Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.” - Seth Godin
  14. 14. Why is growing your list so important? Email doesn’t work without an audience Your email subscribers leave your list
  15. 15. 3 Mistakes to Avoid
  16. 16. 1. Buying your list
  17. 17. 2. Quantity over quality
  18. 18. 3. No value
  19. 19. 3 Tactics to Grow Your List
  20. 20. Sign up forms
  21. 21. Why sign up forms? They work when you can’t Minimal effort for big impact They help you build a qualified list
  22. 22. Freebie/incentive Litmus
  23. 23. Clear headline, offer and call to action Enchanting Marketing
  24. 24. Benefits Felicia Ricci
  25. 25. Context
  26. 26. Magnolia Market
  27. 27. Social proof Convince & Convert
  28. 28. A/B testing 182% increase in CTR Winner
  29. 29. 2 ways to send traffic to your forms and grow your list
  30. 30. Guest Blogging
  31. 31. Why guest blogging? Drives traffic Builds a relationship Builds a quality list
  32. 32. Drive traffic and grow your list
  33. 33. Promote your form at the end Copyblogger
  34. 34. Enchanting Marketing
  35. 35. Link to your form in your bio Kissmetrics
  36. 36. Enchanting Marketing
  37. 37. Leadpages blog Editor’s note
  38. 38. Linkfluencer
  39. 39. A few tips to keep in mind... Educate, educate, educate Find good blogs
  40. 40. Webinars
  41. 41. Why webinars? Drives traffic Attracts quality They’re really effective
  42. 42. Promote your webinar and grow your list
  43. 43. A form on your website/blog
  44. 44. Social promotion
  45. 45. Social ads
  46. 46. Partners
  47. 47. How to get started Find a topic Practice Share your knowledge
  48. 48. In summary... 1.Email marketing is effective. 2.Don’t buy a list, attract quantity over quality or fail to provide value. 3.Grow your list with website sign up forms, guest blog posts and webinars.
  49. 49. Resources Twitter: @lizwillits First 500 Subscribers email course 6 Simple Ways to Grow Your Email List Grow Your Email List with Targeted Sign Up Forms on Your Blog 5 Irresistible Incentives for Your Sign Up Form That Aren’t eBooks How to Use Webinars to Grow Your Email List How Kissmetrics Generated 518,399 Visitors and 16,394 Leads from 77 Webinars
  50. 50. Questions? Want to give AWeber a try? Get 30 days free at https://aweber.com/order.htm

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