Michael Gerard
1 SlideShare 86 Followers 2 Followings
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Data-Driven Marketing Executive
Industry
Technology / Software / Internet
Website
www.curata.com
About
25+ years marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative demand generation strategies for large technology organizations. (e.g., Curata, IDC, Lucent, Prospero (mZinga) and Millipore). Direct sales and P&L experience, enabling greater contribution and ROI as a marketing executive. Specialties: Marketing (and sales) strategy for SaaS/software companies; digital marketing and social media (blogs, online communities, Twitter (@michaelgerard), email marketing, newsletters); lead generation; sales enablement; marketing operations; marketing automation; salesforce.com; data analytics.
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sales training sales productivity sales operations sales enablement salesforce.com strategy talent management sales customer enablement roi content management marketing cmo
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Presentations

(1)

The Next Generation Sales Operations Team

11 years ago • 46920 Views

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(7)
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Content Marketing Advice From 27 Experts

Curata • 9 years ago

2013 12-11 bia kelsey conference

HubSpot • 10 years ago

How to Write Emails People WANT to Respond to [Sales Template]

HubSpot • 10 years ago

4 Stages of Content Marketing Enlightenment - Curata Curation Rockstar Summit

Curata • 10 years ago

Content Curation Success - Verne Global Case Study - Curata Curation Rockstar Summit

Curata • 10 years ago

e-Newsletter Best Practices

Landry Butler • 14 years ago

Death To Bullshit

Brad Frost • 11 years ago
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Data-Driven Marketing Executive
Industry
Technology / Software / Internet
Website
www.curata.com
About
25+ years marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative demand generation strategies for large technology organizations. (e.g., Curata, IDC, Lucent, Prospero (mZinga) and Millipore). Direct sales and P&L experience, enabling greater contribution and ROI as a marketing executive. Specialties: Marketing (and sales) strategy for SaaS/software companies; digital marketing and social media (blogs, online communities, Twitter (@michaelgerard), email marketing, newsletters); lead generation; sales enablement; marketing operations; marketing automation; salesforce.com; data analytics.
Tags
sales training sales productivity sales operations sales enablement salesforce.com strategy talent management sales customer enablement roi content management marketing cmo
See more