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Präsentation Kolloquium Masterarbeit - Beispiel

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Präsentation Kolloquium Masterarbeit - Beispiel

Präsentation meiner Masterarbeit im Kolloquium.

Ein Beispiel zu Ergänzung des Blogartikels unter http://deinpraesentationstraining.de/praesentation-im-kolloquium-komplette-anleitung/

1. Vorbereitung: Schreiben der Abschlussarbeit
2. Präsentationserstellung
3. Halten der Präsentation

Für Fragen stehe ich gerne zur Verfügung.

Präsentation meiner Masterarbeit im Kolloquium.

Ein Beispiel zu Ergänzung des Blogartikels unter http://deinpraesentationstraining.de/praesentation-im-kolloquium-komplette-anleitung/

1. Vorbereitung: Schreiben der Abschlussarbeit
2. Präsentationserstellung
3. Halten der Präsentation

Für Fragen stehe ich gerne zur Verfügung.

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Präsentation Kolloquium Masterarbeit - Beispiel

  1. 1. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes Betreuer: Zweitgutachter: Abgabedatum: Name: Matrikel-Nr.: ____ ____ 22.03.2016 Fröse, Michael ____
  2. 2. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 2 Agenda 1. Problem Description 2. Product Development 3. Co-Creation Paradigm 4. Integrated Model 5. Research Methodology 6. Data Analysis 7. Initiation Model & Conclusion 8. Reference List 9. Backup
  3. 3. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 3 Problem Description – The Identified Gap in Literature New Ventures Co-Creation Ramaswamy Vargo and Lusch Grönroos New Product Development & Innovation Conceptualisations Cooper Gap
  4. 4. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes Sources New Product Development – A Process Framework to Guide the Analysis 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 4 Discovery: Idea Generation Stage 1: Idea Scoping Stage 2: Business Case Stage 3: Development Stage 4: Testing & Validation Stage 5: Launch Gate 1 Gate 2 Gate 3 Gate 4 Gate 5 Idea Screen 2nd Screen Go to Development Go to Test Go to Launch PLR Post Launch Review Customer or User Adaptive and Flexible Agile Accelerated Cooper (2014, p. 21) LevelofNewness New Product Development and Innovation used interchangeably
  5. 5. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes Sources Co-Creation Paradigm – The Joint Creation of Value Between Customers and Companies 1) Ramaswamy and Ozcan (2014, p. 29) 2) Grönroos and Voima (2013, p. 141, 144) Customer Sphere Joint Sphere Value-in-use Value co-creation Source: 1 Source: 2 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 5
  6. 6. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 6 Integrated Model for Co-Creation in Product Development Processes Cultural Orientation Business Model Strategic Orientation Firm Capability Ecosystem of Capabilities Engagement Platform Experience Design Enterprise as Connector Stakeholder Homburg et al. (2015, p.20) Ramaswamy and Ozcan (2014, p. 29) Cooper (2014, p. 21)
  7. 7. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes Sources Methodology – Qualitative Research to Get Comprehensive Data to Answer the Research Question 1) Waller et al. (2016, p. 14) 2) Häder (2015, p. 64) 3) Flick (2007, p. 217) 4) Bogner and Menz (2005, p. 37) 5) Waller et al. (2016, p. 70 6) Flick (2007, p. 165 7) Kuckartz (2014, p. 78) 8) Kuckartz (2014, pp. 89-93) & Mayring (2015, p. 85) Qualitative Expert Interview Depth of Question1 Understanding of situation2 Subjective expertise of field3 Exploratory insights in new field4 Sampling Redundancy criteria5 5 Respondents Typical case6 Interview Guide Based on theoretical Models Qualitative Content Analysis Deductive- Inductive7 Deductive code system applied Consolidation of all passages Inductive code development Paraphrasing and summary of coded passages8 Analysis 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 7
  8. 8. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 8 Excerpts from the Data Analysis (1/2) Engagement Platforms 0 1 2 3 4 5 6 7 Engagement Platforms Website Other Platforms Push Notifications Social Media Personal/Service Delivery Mail Engagement Platform Process Co-Creative Engagement Int_5 Int_4 Int_3 Int_2 Int_1 NumberofCodes • Different kinds of platforms are used • Personal, E-Mail and Other Platforms are dominating the sample • Distribution over sample relatively homogenous
  9. 9. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 9 Excerpts from the Data Analysis (2/2) Product Development 0 5 10 15 20 25 Idea Generation Idea Scoping Business Case Development Testing and Validation Launch Int_5 Int_4 Int_3 Int_2 Int_1 NumberofCodes • Main focus of co-creative product development is in Idea Generation and Development • Idea Scoping and Testing and Validation minor importance • Launch and Business not significant
  10. 10. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 10 Initiation Model for Co-Creation that Can Be Used by New Ventures - Conclusion Business Model Firm Capability Engagement Platform Experience Design Homburg et al. (2015, p.20) Ramaswamy and Ozcan (2014, p. 29) Cooper (2014, p. 21) Cluster 1 - Mobile Cluster 2 – Service-Related Web- Based Mobile Personal E-Mail Actual App Usage/ Service Delivery Customer or User Adaptive and Flexible Agile Accelerated Personalisation Openness Simplicity Quality Emotions Fun/Humor Variety Full Service Speed Functionality Duration of Exp.
  11. 11. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 11 Reference List • Bogner, A., & Menz, W. (2005). Das theoriegenerierende Experteninterview. In A. Bogner, B. Littig, & W. Menz (Eds.), Das Experteninterview (2nd ed., pp. 33-70). Wiesbaden: VS Verlag für Sozialwissenschaften. • Cooper, R.G. (2014). What’s Next? After Stage-Gate. Research Technology Management, 57(1), 20-31. • Flick, U. (2007). Qualitative Sozialforschung. Hamburg: Rowohlt Taschenbuch Verlag • Grönroos, C., & Voima, P. (2013). Critical service logic: making sense of value creation and co- creation. Journal of the Academy of Marketing Science, 41(2), 133-150. • Häder, M. (2015). Empirische Sozialforschung (3rd ed.). Wiesbaden: Springer Fachmedien. • Homburg, C., Jozić, D., & Kuehnl, C. (2015). Customer experience management: toward implementing an evolving marketing concept. J. of the Acad. Mark. Sci., 1-25. • Kuckartz, U. (2014). Qualitative Inhaltsanalyse. Methoden, Praxis, Computerunterstützung (2nd ed.). Weinheim/Basel: Beltz Juventa. • Ramaswamy, V., & Ozcan, K. (2014). The Co-creation Paradigm. Stanford: Stanford Business Books. • Waller, V., Farquharson, K., & Dempsey, D. (2016). Qualitative social research. Los Angeles: Sage.
  12. 12. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes THANK YOU VERY MUCH 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 12
  13. 13. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes BACKUP 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 13
  14. 14. Measures for new ventures to initiate and increase customer co-creation in new product development and innovation processes 29.04.16Fröse, Michael / MBA SS14 K / Kolloquium 14 Excerpts from the Data Analysis Experience Design 0 1 2 3 4 5 6 7 8 9 Int_5 Int_4 Int_3 Int_2 Int_1 NumberofCodes • Widely distributed manifestations of the experiences • Main focus was on the experience during the actual performance of the product/service • Exp. in product development could not be elaborated

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