Jingle is nota Four Letter Word
PanelistsMichael Frick, Executive Producer/Partner, MophonicsAmos Newman, Head of Music for Visual Media,WilliamMorris End...
The RiffAn increasing number of up-and-coming and establishedartists are writing original music for brands andadvertisers....
Is writing for brands beneficial for artists and                 songwriters?   Advantages?   Disadvantages?   Why comm...
Webster’s DefinitionJINGLE noun1 a : a light clinking or tinkling sound  b : a catchy repetition of sounds in a poem or ve...
Entertainment meets Salesmanship1880—1920 Department stores hire circus clowns and acrobats; movie  theaters project slide...
Origin of the Jingle  1900sThe runner up for the title of first jingle, is one from/by Oldsmobile that  technically didnt ...
First Radio Jingle1926 The first radio jingle: General Mills "Wheaties" was the world’s first singing commercial. "Have Yo...
Jingles Peak1950s The art of the jingle reached its peak around the economic  boom of the 1950s. The jingle was used in th...
Catchiest Jingle of all time ?Often referred to as the catchiest jingle of all time isCoke‘s "Id like to teach the world t...
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Jingle Is Not a Four Letter Word

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An increasing number of up-and-coming and established artists are writing original music for brands and advertisers. Though still suffering from more of a credibility stigma than composing for films, writing for brands is becoming an important income stream and an alternative approach to song creation.

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Jingle Is Not a Four Letter Word

  1. 1. Jingle is nota Four Letter Word
  2. 2. PanelistsMichael Frick, Executive Producer/Partner, MophonicsAmos Newman, Head of Music for Visual Media,WilliamMorris EndeavorGabe McDonough, Music Director, Leo Burnett AdvertisingMichael Fitzpatrick, Singer/Songwriter, Fitz and TheTantrumsStephan Altman, Executive Creative Director/Partner,Mophonics
  3. 3. The RiffAn increasing number of up-and-coming and establishedartists are writing original music for brands andadvertisers.Though still suffering from more of a credibility stigmathan composing for films, writing for brands is becomingan important income stream and an alternative approachto song creation.
  4. 4. Is writing for brands beneficial for artists and songwriters? Advantages? Disadvantages? Why commission a custom track vs licensing from existing record? How much is about the music vs the artist’s sound/voice? Where do endorsements begin and end? Who benefits from an artist’s custom song for a brand? What rights issues might an artist face in creating a custom song for a brand?
  5. 5. Webster’s DefinitionJINGLE noun1 a : a light clinking or tinkling sound b : a catchy repetition of sounds in a poem or verse2 a : something that jingles b : **a short verse or song marked by catchy repetition**
  6. 6. Entertainment meets Salesmanship1880—1920 Department stores hire circus clowns and acrobats; movie theaters project slides advertising local businesses; vaudeville theater curtains carry painted ads; utility companies sponsor cooking demonstrations with a cast of orchestra, singers and skit players;1891 Throughout the nineteenth century, advertisers tended to break out into rhyme when writing copy, partly in jest and partly because rhymes made brand names easier to remember.1914 ASCAP is founded to issue licenses and collect royalties1920 Frank Conrad, a Westinghouse employee, airs recorded music from a transmitter in his Pittsburgh garage. His employer notices that these broadcasts increase radio equipment sales, moves Conrad’s transmitter to its factory roof, applies for a government license, and starts pioneer radio station KDKA.
  7. 7. Origin of the Jingle 1900sThe runner up for the title of first jingle, is one from/by Oldsmobile that technically didnt begin as a jingle. The song, written by Gus Edwards and Vincent Bryan in 1905 was called "In My Merry Oldsmobile" became a popular anthem of emerging car culture. A few years later in 1908 Oldsmobile caught wind of the songs popularity and bought it off off Edwards and Bryan. In the absence of radio Oldsmobile had their employees sing the song and teach it to consumers. It was in the mid-1920s and the advent of radio that Oldsmobile would premier the song as their radio jingle.
  8. 8. First Radio Jingle1926 The first radio jingle: General Mills "Wheaties" was the world’s first singing commercial. "Have You Tried Wheaties?” General Mills says the Wheaties Quartet first sang this jingle on Christmas Eve (Dec. 25), 1926 on the WCCO radio station in Minneapolis…
  9. 9. Jingles Peak1950s The art of the jingle reached its peak around the economic boom of the 1950s. The jingle was used in the advertising of branded products such as breakfast cereals, candy, snacks, soda pop, tobacco, and beer. Various franchises and products aimed at the consumers self-image, such as automobiles, personal hygiene products (including deodorants, mouthwash, shampoo, and toothpaste), and household cleaning products, especially detergent, also used jingles.
  10. 10. Catchiest Jingle of all time ?Often referred to as the catchiest jingle of all time isCoke‘s "Id like to teach the world to sing” performedby the New Seekers.But which came first, the Coke jingle or the hit songrecorded by the New Seekers?The original is the Coke jingle, recorded in 1971 andonly later re-cut clean of Coke references andreengineered for pop release.

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