Leveraging Social Good to Enhance Brand Equity

Leveraging Social Good to ,[object Object],Enhance Brand Equity,[object Object],@MichaelButlerSr,[object Object],@M3NewMedia,[object Object],3/24/11 #SMTulsa,[object Object]

Max impact?,[object Object],Time/Money,[object Object],OPT/OPM,[object Object]

What recession?,[object Object]

Consulting, Speaking, Coaching,[object Object]

Meet the Founders,[object Object],M3 New Media,[object Object],@MichaelButlerSR @MichelleGTv @Billy_Dalton,[object Object]

Leverage,[object Object],[object Object]

Invention that made water flow up hill“Give me a lever long enough and a fulcrum ,[object Object],on which to place it, and I shall move the world.”Archimedes ,[object Object]

J. Paul Getty,[object Object],World’s 1st Billionaire ,[object Object],[object Object]

Many believe he said:“I’d rather have 1% ,[object Object], of 100 peoples efforts than ,[object Object],100% of my own.”,[object Object],L-E-V-E-R-A-G-E,[object Object]

“The rich, look for & ,[object Object],build,[object Object], networks, ,[object Object],everyone else,[object Object], just looks for work.”,[object Object],Robert Kiyosaki,[object Object],L-E-V-E-R-A-G-E,[object Object]

From,[object Object],@BeckyMcCray,[object Object],Website,[object Object],BeckyMcCray.com,[object Object],@DanGordon,[object Object], “Great but I don’t have a jewelry store”,[object Object]

And if there was not an organization that embodied your Life Mission-You could START ONE! ,[object Object],“Most men lead lives of quiet desperation and go to the grave with the song still in them.”Henry David Thoreau,[object Object]

The Math Whiz,[object Object],[object Object]

Why can’t you talk without stuttering

Why can’t you color inside the lines? ,[object Object]

Everything ,[object Object],was first ,[object Object],a thought-,[object Object],an idea!,[object Object], Maybe our Educational system needs fixed?,[object Object]

Sales & MarketingKing & Queen of Spain in 1511,[object Object],Christopher Columbus,[object Object],1492 ,[object Object]

My Goal,[object Object],Monetizethe Brand of Me.inc or YouInc.com,[object Object],1.) Listen,[object Object],2.) Engage (asking ?’s),[object Object],3.) Create a Tribe,[object Object],That’s my definition of Social Media,[object Object],Social Media is ONLY a Channel ,[object Object]

Key Word ,[object Object],Research,[object Object],Monetize,[object Object]

My hypothesis 80% vs. 20%,[object Object],There is NEVER a lack of time or Money,[object Object],Plenty of Resources,[object Object],What we have is a DISTRIBUTION PROBLEM,[object Object]

Retirement Stats ,[object Object],& Benevolence,[object Object],80% vs. 20%,[object Object],95% vs. 5%,[object Object],98% vs. 2%,[object Object], ,[object Object],The Generalist vs. The Specialist,[object Object],”Man is a tool-using animal. Without tools he is nothing, with tools he is all.” Thomas Carlyle,[object Object],Fear &,[object Object], Mistrust,[object Object],Lower,[object Object], Ingenuity,[object Object],Hope & ,[object Object],Trust,[object Object],Dream,[object Object],Play,[object Object],Survival vs. Imagination,[object Object],Low ,[object Object],Self-Esteem,[object Object],Creating,[object Object],Early Pioneers & ,[object Object],Developing Nations-Shorter Life Spans ,[object Object],Longevity, Innovation, ,[object Object],Prolonged Influence,[object Object]

Maslow's hierarchy of needs,[object Object],http://www.ict.griffith.edu.au/~davidt/self-actualisation.htm,[object Object]

http://sociology.ucsc.edu/whorulesamerica/power/wealth.html,[object Object]

Waterways,[object Object],Printing Press,[object Object],Pony Express,[object Object],Railroads,[object Object],The Internet,[object Object],New Distribution Channel,[object Object],“Social Media has overtaken porn as the #1 activity on the net.”,[object Object],@Equalman Socialnomics,[object Object],“If the internet were a baseball game-we’d only be in the top of the first inning.” Author Unkown,[object Object]

“I don’t own a store”,[object Object],“I work for ‘the man”,[object Object],Celebrity ,[object Object],Athlete,[object Object],News anchor,[object Object],Employee,[object Object],The future of HR is individual brand ownership/ie Independent Contractor & management-become a free agent,[object Object],Personal responsibility for your brand online,[object Object],*See Case studies on M3NewMedia.net,[object Object],2 CASE STUDIES:,[object Object]

@Nikela_Wildlife,[object Object],“In my life time the population of lions ,[object Object],has decreased from 450K to 20K”,[object Object],SEberhardy@monarchokc.com,[object Object]

@JasonWeis,[object Object],@SCTNowTulsa,[object Object]

Leveraging Social Good to Enhance Brand Equity

Leveraging Social Good to Enhance Brand Equity

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Leveraging Social Good to Enhance Brand Equity