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Marketing in a Post-Platform World - Michael Chadwick

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Presentation given at Airline Conference in Singapore, January 2012 at Marina Bay Sands.

Mainly I was talking about the 'post-platform world'. What's that you ask? Well read the deck and all will become clear. I hope...

Published in: Business, Technology
  • Hey Luke, good to hear from you - funnily enough I was talking about your Allen's lollies paper yesterday. Yes agreed, one of the things I talked about was Riepl's Law which suggests that new technologies don't kill off old ones - they just combine to form new behaviors. So the new stuff works in tandem with the platforms they have invested in to make them more powerful - which is hopefully less troubling for them.
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  • Interesting thinking Michael, thanks. The shift away from platform is very difficult when Clients have already invested heavily into a platform - the shift seem to represent an undermining of existing assets for the sake of fragmentation, yet they are going to have to do it.
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Marketing in a Post-Platform World - Michael Chadwick

  1. 1. Source: Yahoo/Nielsen, 2010
  2. 2. Sources: Deloitte 2012; International Telecommunication Union (November 2011) via: mobiThinking; Techcrunch.com, November 2011; ourmobilep
  3. 3. Source: trendwatching.com
  4. 4. Source: Paypal/Nielsen Online and Mobile Shopper Insights Singapore 2011
  5. 5. Source: trendwatching.com
  6. 6. % of decisions made pre- shopping 2011Source: Google
  7. 7. Source: JWT Social Commerce report

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