Seo 101 on page optimization
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SEO 101 presentation, SEMpdx, November 2011
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Seo 101 on page optimization
- 1. SEO 101: On-Page Optimization 8 November 2011 Michael Cottam www.michaelcottam.com me@michaelcottam.com
- 2. Overview Banish the twins It’s all in your <head> Stuffing: not just for Thanksgiving A great body will make you more attractive (to Google, anyway) Anchors: a way (to rank better, of course)
- 3. Banish the twins Twin subdomains are more common than you think: myspiffysite.com www.myspiffysite.com http://www.aboutus.org/Multiple_Subdomains:_Classic_SEO_Mistake Twin homepages too: www.myspiffysite.com/ www.myspiffysite.com/index.html http://www.aboutus.org/Twin_Home_Pages:_Classic_SEO_Mistake
- 4. It’s all in your <head> Page title Meta description Meta keywords Rel=canonical Meet OG
- 5. Stuffing: not just for Thanksgiving The H1 debate Sprinkle keywords throughout the body like it’s salt Too much gets you penalized! ALT text on images Linked vs. not linked TITLE on links
- 6. A great body Googlebot says: “I loves me some rich content!” Skydiving as a career option
- 7. Anchors: a way Example: Kent is wearing lacy underwear. The HTML for that: Linked images: anchor text is the ALT text Internal links vs. links from other sites