Multimedia games             for skills development                   Michael Wolf                Formula D interactive201...
You will be hearing about:             1 Play, Games and Education             2 The age of multimedia games             3...
1   Play, Games & Education             Play and games are fundamental to             learning2011/09/29        BPeSA - In...
Play, Games & Learning   Functional play                                                               Role play          ...
Play, Games & Learning             Definition of ‘Game’             Competitive form of play according             to rule...
Play, Games & Learning             Definition of ‘Career’ ?             Competitive form of play according             to ...
Play, Games & Learning         There is learning in every game             Capitalist game                                ...
2      The Age of multimedia games             Steve Russel invents SpaceWar2011/09/29              BPeSA - Industry Skill...
The age of multimedia games         Board games versus multimedia games             • Immersive experience (animations and...
The age of multimedia games         Board games versus multimedia games             • Play in solitude against computer201...
The age of multimedia games         Board games versus multimedia games             • Play in a team of 10,000 + peers2011...
The age of multimedia games2011/09/29   BPeSA - Industry Skills Conference
The age of multimedia games         Reach of Multimedia games         70 Million people play Farmville2011/09/29          ...
The age of multimedia games         Reach of Multimedia games         10 Million people play World of Warcraft2011/09/29  ...
The age of multimedia games         Reach of Multimedia games             > 500 Million people             > 1 hour per da...
The age of multimedia games         What makes Multimedia games so attractive             • Challenge / Competition       ...
The age of multimedia games         What makes Multimedia games so attractive             • Exciting audio-visual presenta...
The age of multimedia games         What makes Multimedia games so attractive             • Reward system             • Im...
3       Multimedia games for recruitment              & Career training             “There is no unemployment in World of ...
Multimedia games for Recruitment & Training       Situation for job seekers in South Africa       Reality                 ...
2011/09/29   BPeSA - Industry Skills Conference
Multimedia games for Recruitment & Training         Advantages of using multimedia games for recruiting             • Play...
Multimedia games for Recruitment & Training         Advantages of using multimedia games for recruiting             • Play...
Multimedia games for Recruitment & Training         Advantages of using multimedia games for recruiting             • Play...
Multimedia games for Recruitment & Training         Advantages of using multimedia games for recruiting             •   Pl...
Multimedia games for Recruitment & Training         Advantages of using multimedia games for recruiting             •   Pl...
Multimedia games for Recruitment & Training         Advantages of using multimedia games for recruiting             •   Pl...
Examples of recent game developments                                                  OpenBudgetsGame.org2011/09/29   BPeS...
2011/09/29   BPeSA - Industry Skills Conference
2011/09/29   BPeSA - Industry Skills Conference
2011/09/29   BPeSA - Industry Skills Conference
2011/09/29   BPeSA - Industry Skills Conference
Examples of recent game developments         Energy Planner Game2011/09/29          BPeSA - Industry Skills Conference
Thank you             www.formula-d.com             michael@formula-d.com             Twitter: michael_w_wolf2011/09/29   ...
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Serious games and gamification for skills development

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Gamification is used as the buzzword for this application of game mechanics to everyday life. You may not have heard the term before, but you’ve most probably been experiencing it for years – whether earning wellness points and improving your Vitality status with Discovery, or filling your Kauai loyalty card with stickers to earn that free smoothie.
Gamification occurs when games infiltrate the real world and impact in some way, small or great, human behaviour. Gabe Zichermann, author and trailblazer of gamification for advertising, describes it as “non-fiction gaming”, where “game thinking and game mechanics are used to engage an audience and solve problems”.
By applying the elements of a game, such as experience points, badges, leaderboards and virtual currency, to mundane tasks, these tasks are made more appealing and engaging.
The implications for gamification are profound, and not limited to advertising. Both online and offline learning could benefit from adopting game-like principles to transform the rigid grade dynamics of traditional school systems. OpenStudy.com is one such example where achievement points, medals and fans have been introduced, in an effort to boost participation and interaction.
Interactive design companies, such as Cape Town based Formula D interactive, have also begun to harness this potential. According to director Michael Wolf, Formula D is currently designing an online game for South African energy provider Eskom, which explains different energy sources and allows the general public to make real-world choices to solve energy problems in an interactive, virtual environment. “We are amazed about the unfolding potential of online games in the context of learning, public relations and customer relationship management”, says Wolf.

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Serious games and gamification for skills development

  1. 1. Multimedia games for skills development Michael Wolf Formula D interactive2011/09/29 BPeSA - Industry Skills Conference
  2. 2. You will be hearing about: 1 Play, Games and Education 2 The age of multimedia games 3 Using games for recruitment & career training 4 Examples2011/09/29 BPeSA - Industry Skills Conference
  3. 3. 1 Play, Games & Education Play and games are fundamental to learning2011/09/29 BPeSA - Industry Skills Conference
  4. 4. Play, Games & Learning Functional play Role play Constructive play2011/09/29 BPeSA - Industry Skills Conference
  5. 5. Play, Games & Learning Definition of ‘Game’ Competitive form of play according to rules and decided by skill, strength or luck.2011/09/29 BPeSA - Industry Skills Conference
  6. 6. Play, Games & Learning Definition of ‘Career’ ? Competitive form of play according to rules and decided by skill, strength or luck.2011/09/29 BPeSA - Industry Skills Conference
  7. 7. Play, Games & Learning There is learning in every game Capitalist game Socialist game2011/09/29 BPeSA - Industry Skills Conference
  8. 8. 2 The Age of multimedia games Steve Russel invents SpaceWar2011/09/29 BPeSA - Industry Skills Conference
  9. 9. The age of multimedia games Board games versus multimedia games • Immersive experience (animations and sound)2011/09/29 BPeSA - Industry Skills Conference
  10. 10. The age of multimedia games Board games versus multimedia games • Play in solitude against computer2011/09/29 BPeSA - Industry Skills Conference
  11. 11. The age of multimedia games Board games versus multimedia games • Play in a team of 10,000 + peers2011/09/29 BPeSA - Industry Skills Conference
  12. 12. The age of multimedia games2011/09/29 BPeSA - Industry Skills Conference
  13. 13. The age of multimedia games Reach of Multimedia games 70 Million people play Farmville2011/09/29 BPeSA - Industry Skills Conference
  14. 14. The age of multimedia games Reach of Multimedia games 10 Million people play World of Warcraft2011/09/29 BPeSA - Industry Skills Conference
  15. 15. The age of multimedia games Reach of Multimedia games > 500 Million people > 1 hour per day > 2 Million people in Southern Africa > 1 hour per day2011/09/29 BPeSA - Industry Skills Conference
  16. 16. The age of multimedia games What makes Multimedia games so attractive • Challenge / Competition • Save environment to experiment with actions and consequences • Try out different identities (“What if I was a …?”)2011/09/29 BPeSA - Industry Skills Conference
  17. 17. The age of multimedia games What makes Multimedia games so attractive • Exciting audio-visual presentation • Capturing storyline • Dramaturgical effects, e.g. suspense2011/09/29 BPeSA - Industry Skills Conference
  18. 18. The age of multimedia games What makes Multimedia games so attractive • Reward system • Immediate feedback on player actions • Most games are participative and inclusive2011/09/29 BPeSA - Industry Skills Conference
  19. 19. 3 Multimedia games for recruitment & Career training “There is no unemployment in World of Warcraft.” Jane McGonigal2011/09/29 BPeSA - Industry Skills Conference
  20. 20. Multimedia games for Recruitment & Training Situation for job seekers in South Africa Reality Virtuality Lack of career Introduction & guidance and guidance through perspective recruitment games2011/09/29 BPeSA - Industry Skills Conference
  21. 21. 2011/09/29 BPeSA - Industry Skills Conference
  22. 22. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges2011/09/29 BPeSA - Industry Skills Conference
  23. 23. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance2011/09/29 BPeSA - Industry Skills Conference
  24. 24. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance • Build confidence in “safe” environment2011/09/29 BPeSA - Industry Skills Conference
  25. 25. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance • Build confidence in “safe” environment • Pre-employment skills development2011/09/29 BPeSA - Industry Skills Conference
  26. 26. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance • Build confidence in “safe” environment • Pre-employment skills development • Data collection about player progress, candidate selection2011/09/29 BPeSA - Industry Skills Conference
  27. 27. Multimedia games for Recruitment & Training Advantages of using multimedia games for recruiting • Players can preview work environment and challenges • Career information and guidance • Build confidence in “safe” environment • Pre-employment skills development • Data collection about player progress, candidate selection • Repeatable and scalable2011/09/29 BPeSA - Industry Skills Conference
  28. 28. Examples of recent game developments OpenBudgetsGame.org2011/09/29 BPeSA - Industry Skills Conference
  29. 29. 2011/09/29 BPeSA - Industry Skills Conference
  30. 30. 2011/09/29 BPeSA - Industry Skills Conference
  31. 31. 2011/09/29 BPeSA - Industry Skills Conference
  32. 32. 2011/09/29 BPeSA - Industry Skills Conference
  33. 33. Examples of recent game developments Energy Planner Game2011/09/29 BPeSA - Industry Skills Conference
  34. 34. Thank you www.formula-d.com michael@formula-d.com Twitter: michael_w_wolf2011/09/29 BPeSA - Industry Skills Conference

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