Mike Ray Design Portfolio

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Samples of design work by Mike Ray in marketing, point-of-sale, packaging, labeling, and display work.

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Mike Ray Design Portfolio

  1. 1. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 1 THIS DESIGN FEATURES THE SIGNATURE OF JOHN CALIPARI IN WHITE ON THE FRONT OF THE BOTTLE, WHILE USING A STYLIZED LIKENESS OF THE COACH ON THE BACK THAT SHOWS THROUGH TO THE FRONT GIVING THE PACKAGE ADDITIONAL VISUAL DEPTH. THE BLUE AND WHITE NECK BAND AND CLOSURE STRIP INCORPORATES SEVEN STARS. THERE IS A CIRCULAR PORTION OF THE STRIP ON TOP OF THE CAP THAT COMPLEMENTS THE ORIGINAL DESIGN OF THE BOTTLE. A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN FEATURES A PLACE FOR ANY PERSONALIZATION THAT MAY BE DESIRED, THE TAG HANGS FROM THE NECK ON A BLUE RIBBON. JOHN CALIPARI PERSONAL SELECTION , Environmental Performance status here at Brown-Forman Introduction by Cheryl-Lynne Patrick, PE, esq., VP, Director, Environmental Performance INSIDE What is Environmental Stewardship? Reduce, Resuse Recycle Good news about Green Team Globally Jack Daniel Distillery Employee Spotlight – Beth Ghasghai Louisville Production Operations Bluegrass Cooperage Patrick Healy H ello and welcome to our inaugural issue of Environ- ment Matters. Environment Matters is a quarterly publi- cation designed to share with Brown-Forman employ- ees a host of environmental topics ranging from broad global issues to activities right in our own backyard. It is also our opportunity to highlight employees who are making a difference related to Brown-Forman’s over- all environmental footprint. This first issue is dedicated to Patrick Healy, a 30-year Fe t z e r e m p l o y e e w h o recently passed away after a long battle with cancer. “Brother Patrick,” as he was affectionately called by all of us who knew and admired him, was a pioneer in the area of environmental stewardship and conserva- tion. He led Fetzer’s recy- cling efforts, resulting in more than a 90% reduc- tion in the amount of waste materials being landfilled. His commitment to “doing the right things right” was evident in all he accom- plished and ensures Fetzer’s positioning as a leader among the wine companies in the area of environmental stewardship. I had the privi- lege to get to know and work with Patrick, and the orga- nization definitely will feel his absence as much as we benefited from his pres- ence. Here’s to you, Patrick! 2 3 3 4 5 6 7 8 6 Stories from across the globe Minimize waste by composting WINTER 2008 ONE TASTE AND YOU’LL KNOW WHY. aly. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008 ONA’S T KEPT SECRET. Start chilled. Finish responsibly.
  2. 2. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 2 BROWN-FORMAN FOUNDERS HALL BUILDING ENTRANCE DISPLAY Design and production of multi-level installation in newly renovated former headquarters building located in global campus in Louisville, Kentucky. MULTI-LEVEL INSTALLATION FOR FOUNDERS HALL BUILT-INS – EAST WING MAIN WALL - WALNUT BUILD INS (SHADOWBOX) CENTER WALL OUTCROP/BEAM CENTER FABRIC BANNER HUNG FROM CEILING SUPPORT BAR 6” OFF WOOD THE 4 MAIN BLACK/SEPIA MONTAGES PRINT ON GLOSS STOCK AND MOUNT TO BLACK FORMCORE THE 4 COLOR PHOTOS AND 4 TEXT BOXES ARE MOUNTED ON BACK- SIDES OF HEAVY LUCITE FACING OUT AND HUNG FROM HIDDEN CEILING SUPPORTS - 6” FROM BACK IMAGES
  3. 3. MICHAEL RAY 6602 Southwind Court, Crestwood, Kentucky 40014 502.243.8366 HM 502.774.7828 WK mikeray@bluegrass.net Franklin Gothic Book BT ITC - 8pt/auto MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 3 FINLANDIA VODKA “PURE” OUT-OF-HOME/BANNER Design of Finlandia off-premise campaign using imagery from agency-created coffee table book showcasing Finland’s natural resources as part of the vodka brands Purity campaign
  4. 4. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 4 MULTI-LEVEL WALL DISPLAY FOR WOODFORD RESERVE BAR & GRILL Designed sepia-toned photo montage of the Woodford Reserve Distillery for use as a wall graphic. The design features a raised dimensional metallic copper logo with neon backlighting in center with raised 4CP drink photos at left and right. Gooseneck light fixtures are mounted at top to illuminate the wall (not shown)
  5. 5. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 5 CHRIS MORRIS ADVERTORIAL IN DELTA SKY MAGAZINE Full page advertorial ran twice in 12 months in the Delta Sky official monthly magazine — timed to appear alongside in-air Woodford Reserve mixed-drink promotions. WOODFORD RESERVE ENDCAP OFF-PREMISE DISPLAY Designed large retail display with interchangeable panel to showcase each quartile’s promotion. Constructed of wood with faux copper trim. Features a miniature whiskey barrel replica with room for several cases of product M ost people enjoy bourbon after work, but Chris Morris has the good fortune to enjoy it during work – after all, it’s his job. Chris Morris is the Master Distiller for Woodford Reserve bourbon, a job that requires a dis- cerning sense of taste and smell, experience, and a passion for bourbon. No doubt it’s a great job, but it can also be hard work. As Master Distiller, Morris may taste as many as 150 sam- ples of Woodford Reserve in a day. “I give each sample a good nosing, then taste,” said Morris. “I’ll hold it about 5 seconds, then rinse my palate.” Even though he does taste the bourbon, Morris says the olfactory sense, or sense of smell, is perhaps the most telling. “We can judge 85 percent of flavor by the aroma,” he notes. During each tasting, Morris goes through his own 12- tier system of descriptions to break down the nuances in Woodford Reserve. “I look for flavors in barrels that will comple- ment each other,” he said. Over a one year period, he will taste each of the 5,000 barrels of the small- batch bourbon at least once. Hard work indeed. An important part of Morris’ job is educating consumers about the brand. He shares his vast knowledge and passion while con- ducting consumer seminars and tast- ings. “It’s very important to spread the message about our bourbon. I never get tired of spending time with consumers and talking about Woodford Reserve,” he adds. “It really brings the brand to life for them.” Woodford Reserve is a small batch bourbon, crafted with the company's select honey barrels – typically the dis- tiller's best or favorite stash of aging bourbon – as well as barrels from the historic (and recently renovated) Woodford Reserve Distillery in Versailles, Kentucky. Located in the heart of Kentucky’s bluegrass region and literally a stone’s throw from its famed thoroughbred horse farms, the distill- ery is the only one in America crafting bourbon essentially the same way they did in the early 19th century. From its all-cypress wood fermentation tubs to its unique copper pot stills to its stone warehouses, the distill- ery handcrafts bourbon the slow, authentic way. But don’t tell Morris it’s old-fashioned. “This distillery isn’t a museum piece. It’s the only distillery using time-honored techniques because it makes for an incredibly unique and full-flavored bourbon.” Industry experts seem to agree. Woodford Reserve has earned widespread acclaim, winning awards at renowned tasting competitions around the world including numerous gold medals. All testament to the fact that Morris’ hard work is paying off! Please enjoy Woodford Reserve responsibly and visit www.woodfordreserve.com for more information. Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY CHRIS MORRIS: Master of the Good Stuff Woodford Reserve Master Distiller Offers a Glimpse into the Wonderful World of Bourbon GOLD MEDAL, 2003 International Spirits Challenge GOLD MEDAL/"EXCEPTIONAL" RATING, Beverage Testing Institute, 2003 GOLD MEDAL, 2001 International Wine & Spirits Competition DOUBLE GOLD MEDAL, 2000 and 2001 World Spirits Competition UNIQUE The Woodford Reserve Distillery is the only distillery that crafts its bourbon in copper pot stills and ages it in unique limestone warehouses.
  6. 6. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 6 WOODFORD RESERVE VIP BOTTLE FOR UNIVERSITY OF KENTUCKY HEAD BASKETBALL COACH Designed concept bottle for John Calipari’s children’s charity fund-raising . Bottle features while ACL imprint on front with signature, graphic photo treatment of Calipari on back of bottle shows through to facing. Basketball bottle necktag is die-cut and printed with textured pebble vanish with interior booklet tied on with blue silk ribbon. CHRIS MORRIS APPEARANCE POSTER WITH WRITE ON AREA Designed for on and off premise locations which have booked the Woodford Reserve Master Distiller for personal appearances and educational talks. CITY OF LOUISVILLE ART FOR WOODFORD RESERVE 3 LITER DISPLAY BOTTLE Created vector art to be screened on back of Woodford Reserve bottle. Features the downtown area and the historic Belle of Louisville Steamboat at the riverfront wharf. WOODFORD RESERVE / JOHN CALIPARI VIP BOTTLE CONCEPT THIS DESIGN FEATURES THE SIGNATURE OF JOHN CALIPARI IN WHITE ON THE FRONT OF THE BOTTLE, WHILE USING A STYLIZED LIKENESS OF THE COACH ON THE BACK THAT SHOWS THROUGH TO THE FRONT GIVING THE PACKAGE ADDITIONAL VISUAL DEPTH. THE BLUE AND WHITE NECK BAND AND CLOSURE STRIP INCORPORATES SEVEN STARS. THERE IS A CIRCULAR PORTION OF THE STRIP ON TOP OF THE CAP THAT COMPLEMENTS THE ORIGINAL DESIGN OF THE BOTTLE. A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN FEATURES A PLACE FOR ANY PERSONALIZATION THAT MAY BE DESIRED, THE TAG HANGS FROM THE NECK ON A BLUE RIBBON. JOHN CALIPARI PERSONAL SELECTION ,
  7. 7. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 7 JACK DANIEL’S AND LOUISVILLE BATS BASEBALL TEAM 3-WINDOW DISPLAY Designed graphic to be hung as a triptych inside three windows of the downtown Louisville Marriott Produced with stock photography.. Winner of 2007 American Inhouse Design Award by Graphic Arts USA.
  8. 8. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 8 BROWN-FORMAN WEBSITE REDESIGN Lead designer for Brown -Forman on first major redesign of company website. Worked to develop RFP; interviewed potential partners; helped lead discussion on decision. Worked with selected vendor in focus groups, style board creation, hierarchy, interface and design concepts until they executed finished site and launched. BROWN-FORMAN PROFILE Designed 2-color uncoated stock brochure featuring the narrative and illustrated history of the company since its founding in 1870. Saddle- stitched, 12-pages and sized to fit in official #10 envelopes.
  9. 9. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 9 BROWN-FORMAN IDENTITY GUIDELINES. Designed, wrote, and created the graphic design standards for the original 36-page print version of the Identity Guidelines in 2002. It also included a CD with templates for all official correspondence I designed (letterheads, business cards, personalized memos and business cards, and other forms ­— as well as the logo in all approved vector formats) Subsequently, I updated the publication to an online-only downloadable PDF in 2006. The original icon was create by Raymond Lowey and later simplified by Pentagram’s New York studio. The 2006 version is the most recent edition.
  10. 10. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 10 BROWN-FORMAN PHILANTHROPY BROCHURE Designed this brochure showcasing Brown-Forman’s financial, arts leadership and community involvement This brochure was inserted into all subscription issues of Business First (one of the Ameri- can Business Journals) news weekly Printed 3-color with metallic gold spot color, photo duotones and spot varnishes.
  11. 11. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 11 BROWN-FORMAN ENVIRONMENTAL NEWSLETTER Designed and produced new newsletter showcasing Brown-Forman’s drive for sustainable practices. The publication was sent online but sized to print on letter size stock for those who still printed out correspondence to read on airplanes (who were one of the main targets of this program BROWN-FORMAN 2008 EARTH DAY CELEBRATION Designed event logo and all collateral materials. Incorporated our brand sponsor’s imagery and logo into the campaign materials Brown-Forman and Finlandia® Vodka Celebrate Earth Day, April 22, 2008 Slow the Flow, Conserve H2O Brown-Forman encourages all employees to participate in EarthDayactivities. The focus for 2008 is on “Water”! F o r d e t a i l s , c l i c k o n Corporate Responsibility on the Portal and check our new Earth Day tab. • Register Teams Now! • Answer Trivia Questions • Share “Water You Doing” to save the planet • Win Great Prizes!!!! WATER TIP Time your shower to keep it under 5 minutes and save 1000 gallons of water a month! Environmental Performance status here at Brown-Forman Introduction by Cheryl-Lynne Patrick, PE, esq., VP, Director, Environmental Performance INSIDE What is Environmental Stewardship? Reduce, Resuse Recycle Good news about Green Team Globally Jack Daniel Distillery Employee Spotlight – Beth Ghasghai Louisville Production Operations Bluegrass Cooperage Patrick Healy H ello and welcome to our inaugural issue of Environ- ment Matters. Environment Matters is a quarterly publi- cation designed to share with Brown-Forman employ- ees a host of environmental topics ranging from broad global issues to activities right in our own backyard. It is also our opportunity to highlight employees who are making a difference related to Brown-Forman’s over- all environmental footprint. This first issue is dedicated to Patrick Healy, a 30-year Fe t z e r e m p l o y e e w h o recently passed away after a long battle with cancer. “Brother Patrick,” as he was affectionately called by all of us who knew and admired him, was a pioneer in the area of environmental stewardship and conserva- tion. He led Fetzer’s recy- cling efforts, resulting in more than a 90% reduc- tion in the amount of waste materials being landfilled. His commitment to “doing the right things right” was evident in all he accom- plished and ensures Fetzer’s positioning as a leader among the wine companies in the area of environmental stewardship. I had the privi- lege to get to know and work with Patrick, and the orga- nization definitely will feel his absence as much as we benefited from his pres- ence. Here’s to you, Patrick! 2 3 3 4 5 6 7 8 6 Stories from across the globe Minimize waste by composting WINTER 2008
  12. 12. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 12 KORBEL RETAIL AND ONLINE BANNER DESIGNS Designed imagery featuring existing bottle photography that was used for pull-up banner displays and alter used as static online banners. FINLANDIA RECIPE GUIDE TO MUDDLING Designed recipe guide for Finlandia Vodka Fusion flavors for new fruit- forward muddle promotion. This images is the interior spread. WILD BERRIES CAIPIROSKA 2 oz. Finlandia Wild Berries 2 oz. sweet and sour mix 4 fresh raspberries 4 fresh blackberries 2 fresh lime wedges 1 teaspoon brown sugar Muddle berries, limes and sugar in bottom of rocks glass. Fill glass with crushed ice. Add Finlandia Wild Berries and sweet and sour. Shake and pour back into glass or stir briskly. Garnish with fresh berries. . CAIPIROSKA 3 oz. Finlandia Vodka 3-4 fresh lime wedges 1-2 teaspoons sugar Muddle lime wedges with sugar in bottom of rocks glass. Fill glass with crushed ice and add Finlandia Vodka. Shake and pour back into glass or stir briskly. Garnish with a lime wedge. CHERRY CAIPIROSKA 3 oz. Finlandia Vodka 5-6 maraschino cherries (stems removed) 1-2 teaspoons sugar Muddle cherries with sugar in bottom of rocks glass. Fill glass with crushed ice and add Finlandia Vodka. Shake and pour back into glass or stir briskly. Garnish with a maraschino cherry. MANGO MOJITO 2 oz. Finlandia Mango 2 oz. fresh mango purée 1/2 oz. simple syrup 3-4 fresh lime wedges 3-4 fresh mint leaves Splash of club soda Create simple syrup ahead of time by boiling equal parts sugar and water until sugar dissolves. Refrigerate until needed. Muddle fresh mint in bottom of tall glass with simple syrup. Add fresh lime wedges and muddle again. Add mango purée and fill glass with crushed ice. Add Finlandia Mango. Shake and pour back into glass or stir briskly. Garnish with fresh lime, a mint leaf and two slices of fresh mango. STRAWBERRY- PINEAPPLE CAIPIROSKA 3 oz. Finlandia Vodka 2-3 fresh strawberries 1-2 fresh pineapple wedges 1-2 teaspoons sugar Muddle strawberries and pineapple with sugar in bottom of rocks glass. Fill glass with crushed ice and add Finlandia Vodka. Shake and pour back into glass or stir briskly. Garnish with a strawberry and pineapple wedge. ORANGE CAIPIROSKA 3 oz. Finlandia Vodka 2-3 fresh orange slices 1-2 teaspoons sugar Muddle slices of orange with sugar in bottom of rocks glass. Fill glass with crushed ice and add Finlandia Vodka. Shake and pour back into glass or stir briskly. Garnish with an orange slice. Please Drink Responsibly. www.finlandia.com ©2005 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka, 40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky USA All you need is a muddler or wooden spoon to crush the fruit. Muddling releases the fruits essential oils and blends their fresh flavors with the sugar. Muddling is Easy!
  13. 13. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 13 JACK DANIEL’S PROMOTIONAL GIFT TIN FOR 750 LITER BOTTLES Designed and produced this single bottle Jack Daniel’s metal gift box for the holiday season worldwide. (the international 70cl bottle will also fit) Also shown for reference is the original call out sheet and of the separations file that I provided to the vendor. Your Friends At Jack Daniel’s Remind You To Drink Responsibly. Come visit us at: www.jackdaniels.com JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2008 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361),Tennessee, U.S.A. 3.20 11.48 74.04 19.76 74.04 19.76 74.04 19.76 74.04 8.28 385.45 BLANK SIZE --EXTENDED COLOUR BLEED AREA 375.20 MAXIMUM CRITICAL DESIGN AREA 4.00 10.00 4.00 285.5BLANKSIZE 277.5VISIBLEDECORATIONAREA 8mm 2mm 2mm 5mmEMBOSSAREA EMBOSS AREA 11.90 FLATPANEL 3.00 3.00 125.53BLANKSIZE 125.53 BLANK SIZE 98.00 FLAT PANEL 98.00FLATPANEL 92.00 EMBOSS AREA 92.00EMBOSSAREA 6.00CURL ALLOWANCE 9.90 EMBOSSAREA 114.53BLANKSIZE 114.53 BLANK SIZE 94.53 FLAT PANEL 94.53FLATPANEL 10.24 FLATPANEL A B C 263.5CRITICALDESIGNAREA 'A' LID HINGED END KEYLINE A B C 2 PASSES FLAT BLACK MATTE GLOSS VARNISH OVERALL. 2 PASSES HIGH GLOSS PBLACK 2 PASSES HIGH GLOSS BLACK LOGO DROPS OUT TO BASE METAL SILVER AND EMBOSSES. TYPE PRINTS WHITE. TYPE PRINTS WHITE. SIGNATURE DROPS OUT TO BASE METAL SILVER AND EMBOSSES. 2 PASSES HIGH GLOSS BLACK CIRCLE LOGO DROPS TO BASE METAL SILVER AND EMBOSSES. PARAGRAPH DROPS OUT TO BASE METAL SILVER AND EMBOSSES. FILAGREE DROPS OUT TO BASE METAL SILVER AND EMBOSSES. FILAGREE DROPS OUT TO BASE METAL SILVER AND EMBOSSES. OLD NO. 7 LOGO PRINTS 1 PASS HIGH GLOSS BLACK AT 60% AND THEN OVERPRINTS WITH A CLEAR FLAT MATTE. RULE DROPS OUT TO BASE METAL SILVER RULE DROPS OUT TO BASE METAL SILVER
  14. 14. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 14 JACK DANIEL’S PROMOTIONAL DOUBLE GIFT TIN FOR A 750 LITER BOTTLE AND TWO LOGOED ROCKS GLASSES Designed and produced this double wide Jack Daniel’s metal gift box for the holiday season worldwide. (the international 70cl bottle will also fit) Designed to complement the single bottle gift tin as they both were released in the same year JACK DANIEL’S DUTY-FREE PROMOTIONAL GIFT BOX FOR A ONE LITER BOTTLE AND A LOGOED LEATHER WALLET Production files of a gift box I designed for the Duty-Free global market with multiple textured blind embosses and varnishes. Products were held by a inserted black thermoform behind a clear poly window. Your Friends At Jack Daniel’s Remind You To Drink Responsibly. Come visit us at: www.jackdaniels.com JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2008 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361),Tennessee, U.S.A. Includes a Jack Daniel’s Leather Wallet Includes two 1 Liters of Jack Daniel’s Tennessee Whiskey and a Jack Daniel’s Leather Wallet BROWN FORMAN / JACK DANIELS JD 2 LITER PAK W/ WALLET 6+15/16 X 3+3/8 X 11+7/8 CH 26212A / N-FLUTE PRINT SIDE UP 8-25-2008 615 16 33 8 0.749 6.939 117 8 1.148 5.44 2.227 3 4 21.329 199 16 REGULAR DARK GREY WITH GLOSS VARNISH (see 1.75 cradle pack) BUG, SIGNATURES,WINDOW FRAME- ALL EMBOSSSED EMBOSSED FAKE LEATHER TEXTURE (SAMPLE PROVIDED) + MATTE VARNISH (SAME RICH BLACK COLOR) RICH BLACK BACKGROUND WITH GLOSS VARNISH (EXCEPT WHERE NOTED) LEAVE WHITE + EMBOSSSED ALL“PINSTRIPES”PRINT BLIND MATTE VARNISH ONLY SECONDARY LEVEL EMBOSS
  15. 15. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 15 JACK DANIEL’S RACING TEAM GIFT BOX WITH 750ML BOTTLE AND LOGOED HAT — 2009 Designed and produced the 2009 Jack Daniel’s NASCAR promotion gift boxes for US. Utilized car photo and logo assets from agency. Included full racing schedule on right side panel. JACK DANIEL’S OFFICIAL RACING OFFICIAL MEDIA GUIDE — 2009 Designed and produced digest-sized wiro-bound brochure for all media outlets for the Richard Childress Jack Daniel’s racing team and driver Casey Mears. Contains 46 pages of statistics on all personnel as well as all technical specs of the Chevrolet Impala race car. Also produced all other promotional collateral including posters, signature cards, advertisements and off-premise dis- plays 2009 was the final year of the Jack Daniel’s Racing Team 1 2009 JACK DANIEL’S RACING MEDIA GUIDE NOT FOR SALE TM FRONT BACK COVER & SEVERAL INSIDE SPREADS
  16. 16. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 16 TUACA OOH DESIGN FOR ARIZONA , COLORADO, & TEXAS MARKETS Original design created to complement Tuaca’s on-premise promotions featuring tribal tattoos and body painting TUACA BUS WRAP DESIGN FOR ARIZONA Designed an application of my original design for Tuaca to be used as overall passenger bus wraps. These images are from the vendor’s soft proofs. ONE TASTE AND YOU’LL KNOW WHY. Tuaca Italian Liqueur, Livorno, Italy. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008 ARIZONA’S LEAST KEPT SECRET. Start chilled. Finish responsibly.
  17. 17. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 17 VEHICLE WRAPS FOR JACK DANIEL’S AND FINLANDIA Original designs for fleet advertising. These images are from the vendor’s initial image placement proofs to insure that my design was followed and all legal information is visible.
  18. 18. MICHAEL RAY 4012 Corte Bella, Modesto CA 95356 209.499.0439 CELL INTRODUCTORY PORTFOLIO mikeray@bluegrass.net page 18 FREELANCE PROJECTS CARELINX TRADESHOW BROCHURE DESIGN Designed brochure as takeaway for special needs care tradeshow for CareLinx -– an online company headquartered in California. These images are the printers spreads from the brochure that folds to a 5” x 7” landscape format Used client’s logo and sourced stock photography BROWN-FORMAN’S CE) (CHIEF ENTERTAINMENT OFFICER) LOGO FOR PUBLIC RELATIONS DEPARTMENT Designed logo for Tim Laird, our lead PR spokesman who makes numerous television appearances both national and locally with personal appearances worldwide as our chiefs spokesman of how to party and drink responsibly BOSTON LOBSTER RESTAURANT MASCOT Designed and rendered whimsical vector cartoon logo for this Boston seafood restaurant based on their antique blue bathtub that houses their live Maine lobsters OUTER BROCHURE COVER AS PRINTERS SPREAD - INSIDE BROCHURE AS PRINTERS SPREAD -

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