Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Slow UX for sustainable product design

385 views

Published on

A lot of design teams are tempted to jump straight into design. Slow UX is an approach of taking the time to develop empathy for the users and being mindful of the resources you will use up and waste for building products that are not meaningful.

Published in: Design
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Slow UX for sustainable product design

  1. 1. @mazi_mazur #uxcb17 #slowUX Slow UX for sustainable product design Michal Mazur @mazi_mazur
  2. 2. @mazi_mazur #uxcb17 #slowUX The problem ● 2005 - Businesses start looking into web analytics ● 2017 - Data-driven strategy?
  3. 3. @mazi_mazur #uxcb17 #slowUX The problem DATA-DRIVEN DESIGN = QUANTITATIVE + QUALITATIVE
  4. 4. @mazi_mazur #uxcb17 #slowUX Some questions cannot be answered with a spreadsheet.
  5. 5. @mazi_mazur #uxcb17 #slowUX Jumping the gun SPRINTSPRINTSPRINTSPRINT
  6. 6. @mazi_mazur #uxcb17 #slowUX Jumping the gun
  7. 7. @mazi_mazur #uxcb17 #slowUX Jumping the gun
  8. 8. @mazi_mazur #uxcb17 #slowUX It’s hard
  9. 9. @mazi_mazur #uxcb17 #slowUX #slowUX is not about taking weeks It’s about being mindful
  10. 10. @mazi_mazur #uxcb17 #slowUX #slowUX http://johnnyholland.org/2009/12/design-and-meaning-an-interview-with-nathan-shedroff/
  11. 11. @mazi_mazur #uxcb17 #slowUX #slowUX https://citymapper.com/about
  12. 12. @mazi_mazur #uxcb17 #slowUX #slowUX Design with empathy, build for scale. - Josh Payton @jpay “ ”
  13. 13. @mazi_mazur #uxcb17 #slowUX Developing empathy “Practical Empathy”(2015) Indi Young @indiyoung http://rosenfeldmedia.com/books/practical-empathy/
  14. 14. @mazi_mazur #uxcb17 #slowUX Developing empathy Companies need to take the time to be curious. - Indi Young @indiyoung “ ”
  15. 15. @mazi_mazur #uxcb17 #slowUX Everybody can do research MailChimp is democratising user research https://blog.mailchimp.com/new-mailchimp-user-persona-research/
  16. 16. @mazi_mazur #uxcb17 #slowUX Thinking outside the box Outside the box Inside the box
  17. 17. @mazi_mazur #uxcb17 #slowUX Thinking outside the box http://www.giphy.com
  18. 18. @mazi_mazur #uxcb17 #slowUX Walk the walk Developing organisational empathy is hard.
  19. 19. @mazi_mazur #uxcb17 #slowUX Walk the walk I needed a challenge to think differently than I have. I am a 50+ year old scientist that never learned music. - a user “ ”
  20. 20. @mazi_mazur #uxcb17 #slowUX Throw your ego out the window http://www.giphy.com
  21. 21. @mazi_mazur #uxcb17 #slowUX Talk the talk ● Get comfortable to talk numbers ● Educate stakeholders about the risks ● Start small and win more time for the next time ● Look beyond authority and seniority
  22. 22. @mazi_mazur #uxcb17 #slowUX Design thinking http://www.ibm.com/design/thinking/
  23. 23. @mazi_mazur #uxcb17 #slowUX Design thinking doing I’m sick and tired of design thinking. It’s time we started doing design doing.” - Don Norman @jnd1er “ ”
  24. 24. @mazi_mazur #uxcb17 #slowUXhttp://www.giphy.com Recommended readings ● http://rosenfeldmedia.com/books/practical-empathy/ ● http://rosenfeldmedia.com/books/design-is-the-problem/ ● https://abookapart.com/products/just-enough-research ● http://www.tasteux.com/mailchimp-a-company-founded-on-ux-research/ ● https://library.gv.com/the-gv-research-sprint-a-4-day-process-for-answeri ng-important-startup-questions-97279b532b25#.5us49n2rc ● https://medium.com/@indiyoung/when-to-research-for-deep-understandi ng-d25f7161c079#.ohnnzi10i

×