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Real Life Situation• A car hit a Chinese kid as she crossed the street• The driver saw that he hit the kid, but he runs Aw...
Thanks to the video shown in the media, the two drivers  that ran over the little girl were arrested:                     ...
Knowledge Issuewhat affects our body of knowledge more,public opinion or the media? And how are            they interrelat...
How does media influence public opinion? And vice versa?•TED TALK: TED TALKS- Deb Rry- The birth of a wordMIT researcher D...
How the structure of when words are heardaffect when they are learned. In other words relationship between words and what ...
There           is   online a link betw           an             een    what d what app opinion          we               ...
Psychological Process          Atribution Theory• Attribution theory is intended to help to understand  the causes of huma...
Article: “How Media Frames Move Public   Opinion: An Analysis of the Woman’s  Movement”. This article basically talksabout...
Rush Limbaugh: this is one of theuncommon cases in which the publicopinion affects the media, and not viceversa. Basically...
Twitter: Social Networking or News     Media: This article discusses on whether a social network like twitter is actually ...
Public opinion dictates media dueto issues of ratings and popularity.For example, the primetime ratingsfor Fox News Channe...
Social Media• Social Media describes online technologies that people use to share content,           opinions, insights, e...
Social Media•Social media controls the public, whenever they accessmedia through TV, radio or newspapers people isexposed ...
Social Media• In the case of the RLS we are examining,social Media was a key element to spreadthe news around the globe.• ...
Twitter & Facebook• During the last years the increase of social networks is over passing all ourexpectations, in just sec...
We must also keep inmind this question….Does the media shape the public or does the public shape the           media?
• The little kid accident was commented on lineby millions of people around the world.• The news was broadcasted in many l...
Relation to other real life historical issues: • WW2: people think that it was genocide and an overall horrible event, but...
bibliography:http://www.mediabistro.com/tvnewser/category/ratingshttp://www.unc.edu/~fbaum/teaching/PLSC541_Fall06/Terkild...
TOK: what affects our body of knowledge more, public opinion or the media? And how are they interrelated?
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TOK: what affects our body of knowledge more, public opinion or the media? And how are they interrelated?

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TOK: what affects our body of knowledge more, public opinion or the media? And how are they interrelated?

  1. 1. Real Life Situation• A car hit a Chinese kid as she crossed the street• The driver saw that he hit the kid, but he runs Away• 18 people in total pass the kid on the street and no one did anything about it•Later another car came in the road and hit the kid once more•Finally after 10 minutes a woman saw the kid and carried her outside the road. •The girl was in a severe coma state •After the media heard about the news they immediately captured the video and published it worldwide. Link of video: http://www.youtube.com/watch?v=tFifW
  2. 2. Thanks to the video shown in the media, the two drivers that ran over the little girl were arrested: • Police arrested the driver of the second van the night of the accident • The driver from the first car admitted to the media that he noticed that he had run over someone •He never expected that the media will publish this video in such a big way and he now feels ashamed.•We may ask ourselves if he feels ashamed now just because everyone is judging him? If the news weren’t published worldwide them maybe he wouldn’t have felt so ashamed?
  3. 3. Knowledge Issuewhat affects our body of knowledge more,public opinion or the media? And how are they interrelated?
  4. 4. How does media influence public opinion? And vice versa?•TED TALK: TED TALKS- Deb Rry- The birth of a wordMIT researcher Deb Roy wanted tounderstand how his son learnedlanguage. In every place of his house heplaced video camera in order to catchevery moment (with exceptions Hecollected, data-rich research with deepimplications on how we learn. In 3 yearsthey recorded 90,000 hours of videoand 140,000 hours of audio.Social environments influence onlearning
  5. 5. How the structure of when words are heardaffect when they are learned. In other words relationship between words and what their context is in the world.
  6. 6. There is online a link betw an een what d what app opinion we ea chang see on TV rs in TV, es su about whats bei ddenly nopinio among peo g talked n is lin p televis ked to le (Public ion an con d vice tent on versa) Conclusion: see new social structures, and see our behavior around communication.
  7. 7. Psychological Process Atribution Theory• Attribution theory is intended to help to understand the causes of human behavior.• People wants to know the reasons for the actions theytake.• Want to attribute causes to behaviours• People want to assume some feeling of control overtheir own behaviours and situations.
  8. 8. Article: “How Media Frames Move Public Opinion: An Analysis of the Woman’s Movement”. This article basically talksabout the woman’s movement and how the fames within presented in the media affected the public in different ways.
  9. 9. Rush Limbaugh: this is one of theuncommon cases in which the publicopinion affects the media, and not viceversa. Basically, based on his livecomments done on the show, the publicreacted in a bad way leading to his showlosing all his sponsors.
  10. 10. Twitter: Social Networking or News Media: This article discusses on whether a social network like twitter is actually a social network or a news media. Based on a thorough analysis done, it states that 85% of the‘tweets’ are based on “headline news or persistent news in nature.”
  11. 11. Public opinion dictates media dueto issues of ratings and popularity.For example, the primetime ratingsfor Fox News Channel onprimetime were of 462, comparedto 152 for CNN. This is because,evidently, Fox News hasdetermined what the public wantsto hear and therefore gainedhigher ratings.
  12. 12. Social Media• Social Media describes online technologies that people use to share content, opinions, insights, experiences, perspectives and media.
  13. 13. Social Media•Social media controls the public, whenever they accessmedia through TV, radio or newspapers people isexposed to editorial decisions of what becomes a newsand how the news is presented to the audiences.• Social media can “shape our thinking”, how the mediachooses to report and to comment on daily events andissues will have an impact on audiences and willinevitably influence the thinking of many.• Social media and the internet are making it easier andquicker than ever for information to pass throughborders.• Nowadays, even governments need to react morequickly now because social media is influencing publicopinion and they must controlled to keep calm.
  14. 14. Social Media• In the case of the RLS we are examining,social Media was a key element to spreadthe news around the globe.• The news showed a weaker and dark sideof society, where nobody cares about otherhuman beings.• The audience reacted to how the newswere presented and as a result societiesfrom all over the world commented andanalyzed the news.• Our body of knowledge is a compendium ofmedia and public opinion.• The influence of media is so strong that caninfluence public views and even theirconduct.
  15. 15. Twitter & Facebook• During the last years the increase of social networks is over passing all ourexpectations, in just seconds a quote, a twitter or a Face book message is posted inthe web.• Facebook and Twitter have seen recent examples of news spreading globally at incredible speeds, and of people reacting to and forming opinions based on this news.• People is connecter around the world and geographicalbarriers do not exist anymore.• These kind of messages or posts influence the publicopinion who can have the last information, just farawayfrom a click.• On the other hand media also takes advantage of these new mass tools by influencing large audiences.
  16. 16. We must also keep inmind this question….Does the media shape the public or does the public shape the media?
  17. 17. • The little kid accident was commented on lineby millions of people around the world.• The news was broadcasted in many languagesand commented on social networks as Twitterand Face Book for several weeks.• This was an example were social media andpublic opinion mixed together to comment oneof the most famous news of the last years thatwas globalized thanks to social networks.
  18. 18. Relation to other real life historical issues: • WW2: people think that it was genocide and an overall horrible event, but what would they have done if they were in that situation. • Blood diamonds: people buy the products but they don’t think about the issues behind their production.•Restrepo Case: Colombian brothersdisappeared in Ecuador after being stopped bythe police. It’s said that the police officersabused their power and killed one brother andlater on had to kill the other. Their bodies werenever found until today.•People had different reactions and opinionsafter watching this in the media, whatinfluences knowledge about this case more?Public opinion or how the media portrayed it?
  19. 19. bibliography:http://www.mediabistro.com/tvnewser/category/ratingshttp://www.unc.edu/~fbaum/teaching/PLSC541_Fall06/Terkildsen_Schnell_1997.pdfhttp://cs.wellesley.edu/~cs315/Papers/What%20is%20twitter-a%20social%20net%20or%20news%20media.pdfhttp://careitv.blogspot.com/2011/03/se-reactiva-caso-de-los-hermanos.htmlhttp://laurelpapworth.com/enterprise-list-of-40-social-media-staff-guidelines/http://www.socialblabla.com/un-dia-vida-social-media-manager-infografia.htmlhttp://www.marketingdirecto.com/actualidad/social-media-marketing/%C2%BFhacia-donde-van-el-blogging-y-los-http://www.jstor.org/discover/10.2307/448991?uid=3737912&uid=2129&uid=2&uid=70&uid=4&sid=55887

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