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The Ultimate Guide to Pinterest Advertising

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Created by the team at Twenty20.

Advertising on Pinterest is a huge opportunity to reach high-quality online users.

Check out the ultimate guide to earn money from Pinterest.

Pinterest is one of the fastest growing social networks, with over 75 million monthly active users and over 5 million pins per day. Boards and pins range a huge variety of subjects, and Pinterest users are online shoppers. This makes Pinterest a marketer's dream for connecting with the right users. With just the right approach, newly launched ads on Pinterest can grasp the attention of that audience. Using real-world, authentic photos, marketers can create high-engagement pins.

Published in: Social Media, Marketing
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The Ultimate Guide to Pinterest Advertising

  1. ADVERTISING The Ultimate Guide To
  2. January 1, 2015 Pinterest released Promoted Pins as a new advertising platform.
  3. This is an enormous new channel for advertisers to explore. 72.8M monthly actives 2.5B views daily 5M average pins / day
  4. minutes minutes 90 24 Pins last much longer than other social posts.
  5. minutes minutes 90 24 Pins last much longer than other social posts. 3.5months
  6. Promoted Pins that are repinned see a 30%bump in earned impressions. UNIQUE BENEFIT:
  7. Pinners reached in less than 5 months. Case Study: 2XEngagement on their Promoted Pins. 6M
  8. Successful brands all use these techniques on Pinterest Advertising…
  9. WAIT! Want to read this as a high-quality PDF? DOWNLOAD
  10. 1. Understand new ad formats 2. Master targeting capabilities 3. Create great pins The Guide To PINTEREST ADVERTISING
  11. Understand new ad formats Freshly released, Pinners can now buy products directly from the Pinterest app. 1
  12. 
 Buyable pins allow seamless in-app purchasing.
  13. 
 Simple layout, Secure shopping, Multiple CTAs.
  14. Visit a website, buy a product, download an app, and more.
  15. Master targeting capabilities With user specified interest, Promoted Pins will have direct targeting to pinners. 2
  16. Audience diversification allows interest & activity based targeting.
  17. Pair search terms with audience segments for advanced targeting.
  18. Use Pinterest Analytics to view audience insights & optimize future campaigns.
  19. Create great pins Produce eye catching pins with organic user generated content to flow on the audience’s pinfeed. 3
  20. Pinterest is a gallery of 
 collected interests.
  21. Focus on posting interesting content to drive engagement.
  22. Post content worthy of being re-pinned.
  23. c Pinterest users engage more with authentic, real-world photos.
  24. Don’t cheapen their feeds with stale stock pins.
  25. Liven up your pins with rich & genuine photos.
  26. CAUTION Paid posts are under different regulations than regular posts on social media.
  27. Paid posts are under different regulations than regular posts on social media. CAUTION In promoted posts, the photos you use must be commercially licensed and legally cleared.
  28. Twenty20 provides easy royalty-free access to 45 million real-world photos.
  29. Ensure you’re legally protected with photos legally vetted by a professional in-house team.
  30. c 1. Leverage buyable pins 2. Utilize analytics for targeting 3. Use authentic photos to create great pins Takeaways:
  31. FREE SIGNUP SOCIAL MARKETING BOOTCAMP Get six emails over 14 days from social media experts. Don’t miss out on leapfrogging your peers.
  32. All photos sourced from Twenty20. Follow us for more useful SlideShares
  33. DOWNLOAD & SHARE Share this SlideShare with your team. They’ll thank you later.

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