Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Marketer's Guide to Photo Challenges

19,880 views

Published on

Learn what most marketers get wrong.

Created by the team at Twenty20.

Photo challenges are the highest engagement activity on social media today. Learn the nuances that the best brands are already using to get the most out of user generated content and the engagement from photo challenges

Published in: Art & Photos, Marketing
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The Marketer's Guide to Photo Challenges

  1. Photo Challenges [ learn what most marketers get wrong ] The Marketer’s Guide to
  2. Photo challenges are the most engaging activity on social media. 1
  3. A great example is #JJ, the largest, most thriving community on Instagram. 33.7 million photos are tagged #JJ.
  4. #JJ’s photo challenges attract millions of viewers and looking to connect with their community on social. 8,000 entrants / day
  5. Photo challenges from companies see in engagement on social media. 143% increases
  6. Photo challenges are the answer for sourcing photos for your marketing. 2
  7. The average company wastes Source: Glassdoor $14,150 / year in the time that they pay designers to search for photos.
  8. Leverage photo challenges to get authentic, real world photos sent directly to you.
  9. You can crowdsource photos to build out a library of images. Honeymoon travel registry startup Wanderable found 75+ images for their website. Read the case study.
  10. BUT What most companies get wrong with using #hashtags for photo challenges is…
  11. They get low quality, off topic photos submitted to the #hashtag. 3
  12. And they can’t easily license any UGC for future marketing.
  13. CREATE A CHALLENGE Partner with Twenty20 for the tools to run a legally tight, kickass photo challenge. SAVE TIME SEARCHING FOR STOCK PHOTOS
  14. Why run better photo challenges? 1. Drive engagement on social media. 2. Build your image library for your marketing team & save time. 3. Get commercially cleared legally tight images by partnering with Twenty20. Conclusion
  15. CREATE A CHALLENGE Send out 250K+ photographers to take the authentic, real-world photos you need.
  16. Your source for real-world, authentic images. No more boring stock. Created by the team at Twenty20. Follow us for more great SlideShares
  17. CREATE A CHALLENGE Get thousands of authentic, real- world photos submitted to you.

×