Created by the team at Twenty20. Your guide to marketing your app in 2015, a year set to be dominated by new opportunities in mobile marketing, social media marketing, app installs ads & more. Mobile app install ads on Facebook have been dominating, but emerging platforms this year will shape a new future for digital advertising. Tumblr, Twitter, Pinterest, Snapchat & Instagram will emerge to rival Facebook this year. Make sure to use native photos on social platforms to improve your ad's performance. Check out the 2015 Marketing Guide to make sure that you're ahead of the curve.

1. 2015 GUIDE:
MARKETING
YOUR
THE
APP

2. 2014, we saw
In
• Incentivized downloads are no
longer effective.
• Podcasts & are
too expensive.

3. 2015, we’ll see
In
• Mobile continue to dominate.
• Twitter, Tumblr & others emerge to
rival Facebook.
• Native social photos give you an
edge.

4. Facebook has been the giant in
mobile app install ads.
67%
33%
Desktop Ads
Mobile Ads
$2.96 billion ad revenue
in Q3 2014.
Mobile ads brought
in $1.97 billion.
Total Revenue Q3 2014

5. , we’ll see
the emergence of some
big, new ad platforms…
2015
But, in

6. Twitter will continue making big strides in its ad
offering, robust with mobile app install ads.

7. More advanced targeting and tracking
options will help you optimize your ads.
ads.twitter.com

8. Tumblr will introduce native app install ads
that are large & sharable.

9. Now moving past Instagram,
Tumblr is the fastest
growing social platform.
Source: Techcrunch

10. But wait, there’s more…

11. Promoted Pins
Time spent on Pinterest
is 92% mobile.
Source: comScore

12. Promoted Pins
Pinterest showed 111%
growth in active users in the
last six months.
Source: Techcrunch

13. Promoted Pins
Pinterest showed 111%
growth in active users in the
last six months.
Source: Techcrunch
Promoted Pins will be a huge opportunity for app
marketers to leverage as a growth channel.

14. Source: comScore
Snapchat is 38% BIGGER
than Twitter.
snapchat Ads
Snapchat smartphone penetration amongst
millennials trails only Facebook & Instagram.

15. In a recent survey:
Source: Millward Brown Digital
60% said they liked the ads
in the “Our Story” feed.
snapchat Ads

16. Source: Millward Brown Digital
Compare this to only 7% of
people in the U.S. liking
generic smartphone ads.
snapchat Ads

17. Snapchat Ads are set to be
the most engaging ads of
our generation.
snapchat Ads

18. We’re all waiting to test the
reach of Instagram’s vibrant
300 million MAUs.
Sponsored
But they won’t be your traditional Facebook ads.

19. Sponsored
“Our aim is to make any [ad] you see
feel as natural to Instagram as the
photos you already enjoy.”
Instagram has made it clear:

20. The times, they are a changin’
High-quality
contentto succeed in this new digital world.
You’ll need:

21. Here are the
THREEmost important
steps in using high-quality
content to grow your app.

22. 1. Get in early
Be the first to test & scale your
ads on these new platforms.

23. 2. Target your exact
customers.
Access to new data (previously
unavailable on mobile) will help
you acquire high quality users.

24. 3. Create ads that
feel right on social.
What’s the top secret that the
best marketers will be using to
stand out in mobile, social ads?

25. Use native imagery.
Photos that come from social media
won’t feel like spam in users’ feeds.
#higherCTRs

26. Make your native ads
look like they belong
in users’ social feeds.

28. Feel real. Perform better.

29. 2015 is going to be
the biggest year ever for
innovation in mobile,
social advertising.

30. SOCIALMEDIA
hold big opportunities for
reaching new users.
New ad units on

31. IMAGESwill grab
new users’ attention.
Using NATIVE

32. Read the full whitepaper.
WHAT MAKES AN
AUTHENTIC PHOTO?
SEE THE DIFFERENCE

33. Your source for mobile, social images.
No more boring stock.
Created by the team at Twenty20.

34. Authentic, real-world photos
drive engagement.
NEED PHOTOS FOR
YOUR NEXT PROJECT?
SEE THE DIFFERENCE