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[2015 GUIDE] Growing Your Followers on Instagram


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Created by the team at Twenty20 ~ your source for native, social stock photos.

Are you looking to grow your Instagram followers? 2015 will be a huge year for Instagram marketers. With over 300 million active users, Instagram is one of the largest social media platforms in the world. In this presentation, you'll see growth topics like - the secret of hashtags, growing with influencers and standing out with native photos.

Hashtags will get you discovered. Typically, the more hashtags, the more likes. However, you don't want to overdo it. Brands often use irrelevant hashtags and come across in-authentic. We recommend using 3-10 relevant hashtags. Be unique and creative around your hashtags, while piggybacking on popular, but underserved hashtags.

Grow with the "insta-famous". Engage with and build real friendship with popular IGers and do cross-promotional campaigns.

Most importantly, use native, social photos. Instagram has shaped the next generation of imagery with filters. Use authenticity to grow a following with relevant content.

Grow your following this 2015 on Instagram using our tips.

If you like the post, please share. It really helps.

Published in: Social Media, Marketing
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[2015 GUIDE] Growing Your Followers on Instagram

  1. 1. Instagram GROW YOUR FOLLOWING 2015 GUIDE:
  2. 2. MOST ENGAGED MILLENIALS on mobile devices today. Instagram is the social network with the Source: L2
  3. 3. 2.5billion photos liked 43%of brands posting 2+ times 70million photos added Everyday, Instagram sees Source: Instagram & L2
  4. 4. BIGGEST POTENTIAL for brands to capture and retain customers’ attention. In 2015, Instagram has the
  5. 5. 2. Grow with influencers 3. Stand out with native photos 1. The Secret of Hashtags GROWTH TOPICS
  6. 6. WAIT! Want to read this as a high-quality PDF? DOWNLOAD
  7. 7. The Secret of Hashtags 1
  8. 8. #Hashtags help you get discovered. Statistically, more hashtags=more likes. Source:
  9. 9. BUT, Having too many hashtags will make your posts unattractive. On Instagram, clarity & aesthetic are extremely important.
  10. 10. DONT OVERDO IT Brands on IG often use irrelevant hashtags or too many.
  11. 11. that are highly relevant & well-balanced hashtags is 3 to 10 hashtags most recommended.
  12. 12. Be Unique Creating a unique hashtag around your brand is a great way to engage with consumers and source content.
  13. 13. Example: Outdoor lifestyle brand Poler, created the #campvibes hashtag to go with their product and now gets all of their content for IG from its followers.
  14. 14. Think of #hashtags like SEO Example: If posting a photo of the beach, instead of adding #beach, add #beaches, where there is 1% of the post volume.
  15. 15. Grow with influencers 2
  16. 16. Use the social reach of popular IGers for a massive effect. Top brands are working with photographers from IG with 100k+ followers to extend their reach.
  17. 17. Repost photos from your followers that are “insta-famous”. Building a friendship with IGers is attractive because the IGer and brand will gain reach from cross-promotion.
  18. 18. Instagram users are connoisseurs of visual style. Successful brand accounts post photos that feel like they belong in context of the feed, since they are actually from IG photographers.
  19. 19. When Sponsored Posts launch publicly in 2015, Instagram has made clear: “Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos you already enjoy.”
  20. 20. so most importantly…
  21. 21. Use native, social photos. 3
  22. 22. Instagram is all about getting a real snapshot into the life of those you follow.
  23. 23. And has shaped an aesthetic style that defines the millennial generation.
  24. 24. Authentically with relevant content. grow a following
  25. 25. Feel real. Perform better.[Tweet this]
  26. 26. 2015is primetime to grow your following on Instagram.
  27. 27. INSTAGRAMis a vibrant social network, eager to consume great content.
  28. 28. NATIVEIMAGES are the crux of engaging and growing your Instagram following.
  29. 29. Read the full whitepaper. WHAT MAKES AN AUTHENTIC PHOTO? SEE THE DIFFERENCE
  30. 30. Your source for mobile, social images. No more boring stock. Created by the team at Twenty20.
  31. 31. Authentic, real-world photos drive engagement. NEED PHOTOS FOR YOUR NEXT PROJECT? SEE THE DIFFERENCE