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Mohamed Elsherif
GOLTrainer
23 June, 2013
1/28/2013 ` All Rights Reserved © 2013
 What does it mean to market yourself?
 Who are you and what do you want?
 How to get there?
 How to start?
 Online CVVS Online business community
 Bayt.
 Linkedin.
 Google Search Engine
 Customized Google Search.
 GoogleAlerts.
 Thank you and Q&A
1/28/2013 ` All Rights Reserved © 2013 2
 What is Marketing?
 It is the process, but what is process?
▪ It is a series of actions or steps taken to achieve an end.
 So, marketing is a process of communicating the
{value} of a product or service to customers, for the
purpose of selling it.
 Marketing yourself is a series of actions or steps
taken to achieve a personal goal where you
communicate your value to all employees.
1/28/2013 ` All Rights Reserved © 2013 3
 Analyze the situation:
 Industry Analysis:What industry are you part of?
Healthcare? Banking? Communication?Why?
▪ The history of the industry, future growth, and its current
challenges.
 CompetitiveAnalysis:Who is better or worse than you
in the same field and why?
 Internal analysis: Who are you and where are you in
terms of all competitors in the industry?
1/28/2013 ` All Rights Reserved © 2013 4
Who are you?
 SWOT Analysis
 Gather information about
yourself in 4 different fields:
Strengths, Weaknesses,
Opportunities,Threats.
1/28/2013 ` All Rights Reserved © 2013 5
 Set your objectives:
 Use SMART technique:
▪ Specific, Measurable, Attainable, Realistic andTime
Framed.
 Your objectives will ensure that you
understand what do you want and where do
you want to go.
1/28/2013 ` All Rights Reserved © 2013 6
 Develop strategies (broad statements of
activity) and tactics (Tactics are more specific
statements of activity) to achieve your goal.
 A strategy: Meet all companies expectations and
maintain high quality standards.
 Tactics: How to be attractive and how to
maintain your experience level in detailed steps.
1/28/2013 ` All Rights Reserved © 2013 7
 Checklist:
 I know what I want.
 I know myself very well.
 I understand the industry and my competitors.
 I have set my objectives.
 I am ready with a strategy and few tactics.
1/28/2013 ` All Rights Reserved © 2013 8
 StaticVS. Dynamics!What to do? Upload
your CV and leave it for companies to search
for it or upload a CV and through a party?
 Both are needed.
 BaytVS. LinkedIn.
1/28/2013 ` All Rights Reserved © 2013 9
JOB SEARCH
 Practical.
JOB ALERT
 Practical
1/28/2013 ` All Rights Reserved © 2013 10
11
@mhmd_fekry
1/28/2013 ` All Rights Reserved © 2013

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Online Self Marketing Tools - كيفية التسويق لمواهبك باستخدام الإعلام الاجتماعي

  • 1. 1 Mohamed Elsherif GOLTrainer 23 June, 2013 1/28/2013 ` All Rights Reserved © 2013
  • 2.  What does it mean to market yourself?  Who are you and what do you want?  How to get there?  How to start?  Online CVVS Online business community  Bayt.  Linkedin.  Google Search Engine  Customized Google Search.  GoogleAlerts.  Thank you and Q&A 1/28/2013 ` All Rights Reserved © 2013 2
  • 3.  What is Marketing?  It is the process, but what is process? ▪ It is a series of actions or steps taken to achieve an end.  So, marketing is a process of communicating the {value} of a product or service to customers, for the purpose of selling it.  Marketing yourself is a series of actions or steps taken to achieve a personal goal where you communicate your value to all employees. 1/28/2013 ` All Rights Reserved © 2013 3
  • 4.  Analyze the situation:  Industry Analysis:What industry are you part of? Healthcare? Banking? Communication?Why? ▪ The history of the industry, future growth, and its current challenges.  CompetitiveAnalysis:Who is better or worse than you in the same field and why?  Internal analysis: Who are you and where are you in terms of all competitors in the industry? 1/28/2013 ` All Rights Reserved © 2013 4
  • 5. Who are you?  SWOT Analysis  Gather information about yourself in 4 different fields: Strengths, Weaknesses, Opportunities,Threats. 1/28/2013 ` All Rights Reserved © 2013 5
  • 6.  Set your objectives:  Use SMART technique: ▪ Specific, Measurable, Attainable, Realistic andTime Framed.  Your objectives will ensure that you understand what do you want and where do you want to go. 1/28/2013 ` All Rights Reserved © 2013 6
  • 7.  Develop strategies (broad statements of activity) and tactics (Tactics are more specific statements of activity) to achieve your goal.  A strategy: Meet all companies expectations and maintain high quality standards.  Tactics: How to be attractive and how to maintain your experience level in detailed steps. 1/28/2013 ` All Rights Reserved © 2013 7
  • 8.  Checklist:  I know what I want.  I know myself very well.  I understand the industry and my competitors.  I have set my objectives.  I am ready with a strategy and few tactics. 1/28/2013 ` All Rights Reserved © 2013 8
  • 9.  StaticVS. Dynamics!What to do? Upload your CV and leave it for companies to search for it or upload a CV and through a party?  Both are needed.  BaytVS. LinkedIn. 1/28/2013 ` All Rights Reserved © 2013 9
  • 10. JOB SEARCH  Practical. JOB ALERT  Practical 1/28/2013 ` All Rights Reserved © 2013 10
  • 11. 11 @mhmd_fekry 1/28/2013 ` All Rights Reserved © 2013