Online Business Social Identities (OBSIs)

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OBSI refers to representing yourself online for better business opportunities as a social member of your community.

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Online Business Social Identities (OBSIs)

  1. 1. Online Business Social Identities (OBSIs) Mohamed Elsherif Social Media Research Analyst, Brandtology Msc Social Informatics and Interactive Technologies 1 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  2. 2. Agenda  The concept behind OBSIs  What is OBSI?  Why you should start your OBSI?  Creating and sustaining a strong and professional OBSI  Where to start your OBSI and when?  How to manage and sustain it?  Finding better business opportunities  Google:  Customized Google Search.  Google Alerts.  Socializing. 2 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  3. 3. Self Development 3 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  4. 4. Marketing  What is Marketing?  It is process ……….. but what is process?  It is a series of actions or steps taken to achieve an end  Marketing is a process of communicating the value of a product or service to customers, for the purpose of selling it 4 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  5. 5. Online Business Social Identity (OBSI)  OBSI refers to representing yourself online for better business opportunities as a social member of your community. 5 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  6. 6. Time  It is never too early or too late  As soon as you realize that you are part of a community you should start  Do not wait to until you need to find new or better jobs  OBSIs are not about finding jobs, it is about creating and sustaining a social business image of you online  Now is a perfect time! 6 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  7. 7. Market analysis  Like any market, you need to understand it before digging deep:  Industry analysis  Competitive analysis  Self analysis 7 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  8. 8. Self analysis  SWOT Analysis  Gather information about yourself in 4 different fields: Strengths, Weaknesses, Opportunities, Threats. 8 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  9. 9. Objectives  Set your objectives:  Use SMART technique:  Specific, Measurable, Attainable, Realistic and Time Framed.  Your objectives will ensure that you understand what do you want and where do you want to go. 9 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  10. 10. Checklist  I know what I want.  I know myself very well.  I understand the industry and my competitors.  I have set my objectives. 10 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  11. 11. Starting  Develop strategies and tactics to achieve your goal. For an example:  A strategy: Increase your reach to more people  Tactics: Create my OBSIs on several channels over Social Media. 1. 1. 2. 3. Edit the exciting accounts: 2. 1. 1. 2. ` Check Facebook account Produce more professional content: 3. 11 Create Linkedin Account Create Twitter Account Create a blog Learn what people are interested in. Write for 25 minutes daily. All Rights Reserved © Mohamed Elsherif 2/09/2014
  12. 12. Online CV VS. Business Community  Static VS. Dynamic!  Both are needed. 12 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  13. 13. Google Job search Job alert  How to do customized  How to create job alerts by search? Practical. 13 ` All Rights Reserved © Mohamed Elsherif email? Practical 2/09/2014
  14. 14. Socializing  Using Google search  Using social networks  Search for people with similar interests  Share content that interest them  Start interacting on pages or groups  Using tools:  www.wefollow.com  www.socialmention.com 14 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  15. 15. Readings  Do You Have Six Killing Mistakes On Your LinkedIn Profile?  http://socialmediatoday.com/mohamed-elsherif/833486/10-mistakes- your-linkedin-profile  3rd Key to Using Social Media Responsibly: Build Your Personal Brand:  http://socialmediatoday.com/chrissyme/1685931/3rd-key-using-social- media-responsibly-build-your-personal-brand  Building Your Personal Brand: Do’s and DON’Ts:  http://www.frostbox.com/blog/building-your-personal-brand-via-social- media-dos-and-donts  Personal Branding 101:  http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding- 101/  The Importance of Managing Your Personal Brand:  http://www.businessweek.com/articles/2013-11-22/the-importance-of- managing-your-personal-brand 15 ` All Rights Reserved © Mohamed Elsherif 2/09/2014
  16. 16. Website www.MohamedElsherif.com 16 ` All Rights Reserved © Mohamed Elsherif 2/09/2014

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