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[메조미디어] 2015 상반기 업종분석 자료 - 항공여행

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2015년 상반기
광고 집행 분석 총결산

8개 주요 업종 별
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2015년 상반기 디지털 흐름을
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[메조미디어] 2015 상반기 업종분석 자료 - 항공여행

  1. 1. 1,834,538 1,445,609 1,416,683 1,495,460 1월 2월 3월 4월 출국인구 (명)
  2. 2. 13.8% 12.5% 9.8% 48.7% 53.1% 56.2% 37.4% 34.5% 34.1% 2015 2014 2013 국적LCC 국적FSC 외항사
  3. 3. 382% 291% 264% 일본 홍콩, 대만, 중국 동남아 165% 135% 125% 동남아 일본 유럽, 중동, 아프리카
  4. 4. 88% 중국 타이완 일본 기타
  5. 5. 91.0% 75.0% 65.8% 59.4% 9.0% 25.0% 34.2% 40.6% 2012 2013 하반기 2014 상반기 2014 하반기 PC Mobile
  6. 6. 4,392,687 3,603,463 1,771,8492,224,081 2,447,776 2,370,340 2014 상반기 2014 하반기 2015 상반기 국내 국외
  7. 7. 에미레이트항공 에어아시아 루프트한자 비엣젯항공 싱가포르항공사 아에로플로트러 시아항공사 아시아나항공 대한항공 제주항공 진에어 에어부산
  8. 8. 841,776 651,469 549,510 426,326 306,887 293,791 251,640
  9. 9. 82% 12% 5% 포털 사이트 뉴스/미디어 엔터테인먼트 금융/부동산 인터넷서비스 전자상거래 게임 생활정보 1,749,384 1,384,179 208,444 147,993 136,271
  10. 10. 965,439 467,788 676,988 309,987 616,152 1,105,835 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06
  11. 11. 651,469 549,510 293,791 251,640 25,439 아시아나항공 대한항공 제주항공 진에어 에어부산 37% 31% 17% 14% 아시아나항공 대한항공 제주항공 진에어 에어부산
  12. 12. 1,006,388 377,893 110,641 47,106 30,742 86% 12% 포털 사이트 뉴스/미디어 엔터테인먼트 금융/부동산 게임 전자상거래 인터넷서비스
  13. 13. 669,388 92,605 189,075 118,722 228,122 473,937 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06
  14. 14. 636,218 2,763 2,288 1,812 1,480 98% 포털 사이트 뉴스/미디어 금융/부동산 엔터테인먼트 인터넷서비스
  15. 15. 157,840 80,774 182,649 109,358 68,416 52,432 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06
  16. 16. 841,776 426,326 306,887 139,538 123,160 89% 5% 에미레이트항공 에어아시아 루프트한자 비엣젯항공 싱가포르항공사
  17. 17. 1,006,286 742,996 120,336 97,803 89,165 79% 12% 7% 포털 사이트 뉴스/미디어 엔터테인먼트 금융/부동산 인터넷서비스
  18. 18. 296,051 375,183 487,913 191,265 388,030 631,898 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06
  19. 19. 303,249 238,129 75,210 64,041 52,170 71% 15% 9% 5% 포털 사이트 뉴스/미디어 엔터테인먼트 금융/부동산
  20. 20. 153,158 238,176 113,218 - 93,228 243,996 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06
  21. 21. 71,724 79,445 123,818 70,108 108,160 168,595 2014년 상반기 2014년 하반기 2015년 상반기 국내 국외
  22. 22. 에어아시아 루프트한자 아에로플로트러시아항공사 카타르항공 에미레이트항공 에어캐나다 필리핀항공 비엣젯항공 홍콩익스프레스 말레이시아항공 ANA 대한항공 아시아나항공 진에어 에어부산
  23. 23. 65,904 61,891 41,328 41,328 36,893
  24. 24. 129,888 70,942 53,286 22,384 5,216 45% 44% 8% 포털 네트워크 SNS 뉴스/미디어 금융/부동산
  25. 25. 33,703 19,094 60,117 8,084 40,437 130,978 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06
  26. 26. 61,891 36,893 21,157 3,877 대한항공 아시아나항공 진에어 에어부산 50% 30% 17% 대한항공 아시아나항공 진에어 에어부산
  27. 27. 47,232 45,406 22,384 6,425 765 42% 38% 18% 네트워크 포털 SNS 뉴스/미디어 금융/부동산
  28. 28. 23,871 4,034 20,083 212 381 75,237 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06
  29. 29. 65,904 41,32841,328 7,879 3,948 39% 25% 25% 5% 에어아시아 루프트한자 아에로플로트러시아항공사 카타르항공 에미레이트항공 에어캐나다 필리핀항공 비엣젯항공 홍콩익스프레스 말레이시아항공 ANA
  30. 30. 82,656 64,517 7,880 5,216 3,795 49% 46% 3% 포털 네트워크 뉴스/미디어 금융/부동산
  31. 31. 9,832 15,060 40,034 7,872 40,056 55,741 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06
  32. 32. -48.6% -34.0% -28.3% -28.0% -27.4% 오키나와 괌 LA 오사카 상하이
  33. 33. 147억 원 2014년 2015년

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