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Millennial Donors: The NextGen Impact on Charitable Giving in the Arts

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Millennials are having an impact on charitable giving in the arts. This presentation addresses Millennials as a generation, current impact on nonprofit fundraising, future impact on arts funding, and ways to incorporate Millennial donors into fundraising strategies of arts organizations. This was presented simultaneously as a live discussion and virtual TweetChat (#MillennialDonorsAU) on October 24, 2012.

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Millennial Donors: The NextGen Impact on Charitable Giving in the Arts

  1. 1. @EALSAU & @CStarek#MillennialDonorsAU Millennial Donors The NextGen Impact on Charitable Giving in the Arts This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/.
  2. 2. Overview• Millennial Generation: Definition & Characteristics• Current impact on fundraising in the arts• Future impact on charitable giving• Arts organization strategies
  3. 3. Millennial GenerationDefinition: People born between 1980 and early 1990’s 18-29 years old (Pew Research)Characteristics Confident Self-expressive Liberal Upbeat Open to change Racially diverse Always connected Believe you can’t be too careful
  4. 4. Arts RelevantAlways ConnectedSelf-expressiveCan’t be too carefulGlobal mindset
  5. 5. Current ImpactAlways Connected Strong online presenceSelf-expressive ParticipationCan’t be too careful Transparency, relationshipsGlobal mindset Partnerships
  6. 6. Future ImpactWhy are they important? Characteristics Population size EducationImplications Charitably inclined Wealth transfer
  7. 7. Arts Org StrategiesPatience is a virtue! Small gifts now, but will grow Nonprofit investmentLeadership opportunitiesRelationship buildingSocial outlets Peers Technology
  8. 8. Arts Org StrategiesSocial Events & Opportunities Giving Circles Fundraising & networking events Partnerships Walk-a-Thons Planned giving
  9. 9. Take-AwaysMillennials are important – we are the future! Worthy of attentionGet the Millennial Generation INVOLVED!Focus on relationshipsBe open and trustworthy
  10. 10. Thanks for participating! #MillennialDonorsAUThis work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/.

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