Many people in the IT industry need to produce reports and make presentations, sometimes to their technical colleagues and sometimes to more senior people. This paper discusses the best ways to present technical information to higher levels of management. The presenter needs to take account of the intended recipient's knowledge, interest and preconceptions. When it is necessary to present results that have significant consequences for the organisation, it is good psychology to prepare the ground in advance, perhaps by "leaking" the more contentious items so that they become part of the accepted pool of knowledge.
Depending on the circumstances, there is much to be gained by regular reporting in a known and accepted format. The paper therefore goes on to discuss the extent to which automation of report publishing is both desirable and practical, and shows the results of some recent work on the automatic interpretation of computer performance data.