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5 Tips
Best practices for designing Experience Sampling Method (ESM) &
Ecological Momentary Assessment (EMA) Studies for S...
What is
ESM & EMA?
Experience Sampling
Method (ESM) &
Ecological
Momentary
Assessment (EMA)
• Share a need to poll
participants in-the-moment...
Why
Smartphones?
Smartphones are Ubiquitous
 Pen, paper & pre-
programmed pagers are out
of date
 Smartphone applications
like MetricWire...
Tip #1
Reduce the Amount of
Questions in Your Surveys
Efficiency is Key
 Long surveys on mobile are intrusive
 Mobile users are used to fast, refined
motions
 Consider break...
People use their smartphones for quick,
engaging actions. Do not lose their
interest with a 100 question survey on a
small...
Tip #2
Space Your Prompts Wisely
Engagement vs. Annoyance
 It is a good idea to space
prompts/interventions where they
become part of your participants’
d...
 MetricWire has many different trigger types that
allow you to customize when and where your
participants receive notific...
Tip #3
Choose Optimal Question Types
Optimization
 Depending on the question set,
optimize your survey by choosing the
most efficient question types
 Likert-...
 The sliding scale creates distance between two polar
points, allowing your participants to slide through the
choices eas...
Tip #4
Test Your Study Before Deploying
Progress Not Perfection
 Your study may look perfect during
setup, but it still might not work the
way you want it to
 I...
 By doing a trial
run, you can
work out many
of the kinks that
could hinder data
collection, and
lessen the
amount of tim...
Tip #5
Change Variables That Don’t Work
Data-Driven Decisions
 Real-time data means that you can
actively track your participants in-the-
moment
 Managing promp...
 We can see by these survey statistics, that although there are 7
participants invited, it seems as though only 2 have re...
Conclusions
 Reduce the Amount of Questions in
Your Surveys
 Space Your Prompts Wisely
 Choose Optimal Question Types
...
MetricWire is the world’s most advanced data collection and analysis platform for
smartphone research. We offer smartphone...
5 Tips for Smartphone Experience Sampling & Ecological Momentary Assessment
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5 Tips for Smartphone Experience Sampling & Ecological Momentary Assessment

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Best practices for designing Experience Sampling Method (ESM) & Ecological Momentary Assessment (EMA) Studies for Smartphones Devices.

ESM & EMA fit nicely into the realm of mobile and smartphone research. The ubiquity of these devices means that participants can be prompted in-the-moment, and not after the experience has passed.

MetricWire is the world’s most advanced data collection and analysis platform for smartphone research. We offer smartphone technology for Experience Sampling and Ecological Momentary Assessment that cannot be matched. To learn more about our technology check out our website: https://metricwire.com/

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5 Tips for Smartphone Experience Sampling & Ecological Momentary Assessment

  1. 1. 5 Tips Best practices for designing Experience Sampling Method (ESM) & Ecological Momentary Assessment (EMA) Studies for Smartphones. For Smartphone ESM/EMA
  2. 2. What is ESM & EMA?
  3. 3. Experience Sampling Method (ESM) & Ecological Momentary Assessment (EMA) • Share a need to poll participants in-the-moment or at the time of experience • This provides researchers with higher quality and more valid data that is not subject to recall or reconstruction bias.
  4. 4. Why Smartphones?
  5. 5. Smartphones are Ubiquitous  Pen, paper & pre- programmed pagers are out of date  Smartphone applications like MetricWire are perfect for in-the-moment insights  Smartphones are with us constantly  Leverage the onboard sensors & technology
  6. 6. Tip #1 Reduce the Amount of Questions in Your Surveys
  7. 7. Efficiency is Key  Long surveys on mobile are intrusive  Mobile users are used to fast, refined motions  Consider breaking a long survey into multiple surveys pushed at different times  Lessen the burden of lengthy surveys and decrease satisficing (selecting the quickest route to the end of the survey)
  8. 8. People use their smartphones for quick, engaging actions. Do not lose their interest with a 100 question survey on a small screen! Remember
  9. 9. Tip #2 Space Your Prompts Wisely
  10. 10. Engagement vs. Annoyance  It is a good idea to space prompts/interventions where they become part of your participants’ daily habits  Too many prompts can become an intrusion  There is a fine line between a study that engages participants and one that annoys them
  11. 11.  MetricWire has many different trigger types that allow you to customize when and where your participants receive notifications.  The Random Trigger option is helpful in running ESM & EMA studies.
  12. 12. Tip #3 Choose Optimal Question Types
  13. 13. Optimization  Depending on the question set, optimize your survey by choosing the most efficient question types  Likert-style sliding scales for experience rating questions can help facilitate the speed of the survey and reduce intervention time
  14. 14.  The sliding scale creates distance between two polar points, allowing your participants to slide through the choices easily, rather than scrolling through a list of single-select questions, check-boxes, or vaguely inputting open-ended text
  15. 15. Tip #4 Test Your Study Before Deploying
  16. 16. Progress Not Perfection  Your study may look perfect during setup, but it still might not work the way you want it to  It is a good practice to test how your app is going to function under the conditions that you’ve programmed
  17. 17.  By doing a trial run, you can work out many of the kinks that could hinder data collection, and lessen the amount of time you spend dealing with issues.
  18. 18. Tip #5 Change Variables That Don’t Work
  19. 19. Data-Driven Decisions  Real-time data means that you can actively track your participants in-the- moment  Managing prompts in real-time allows you to make alterations to your study or prompts without having to restart or rebuild the study  This is an added bonus to evaluate how well your study is working
  20. 20.  We can see by these survey statistics, that although there are 7 participants invited, it seems as though only 2 have responded, and looks as though one of them has dropped out  There are also 34 triggers that have fired, yet only 5 surveys have actually been completed  This leads us to believe that some part of the survey may be inefficient for participants to finish, and needs to be altered immediately
  21. 21. Conclusions  Reduce the Amount of Questions in Your Surveys  Space Your Prompts Wisely  Choose Optimal Question Types  Test Your Study Before Deploying  Change Variables That Don’t Work
  22. 22. MetricWire is the world’s most advanced data collection and analysis platform for smartphone research. We offer smartphone technology for Experience Sampling and Ecological Momentary Assessment that cannot be matched. To learn more about our technology check out our website: www.metricwire.com Check out our blog to read more about more about smartphone research methods and the researchers who are doing amazing things with the MetricWire platform. www.metricwire.com/ blog If you have any questions, comments or want to learn more about the platform, send us a message today and we’ll get back to you ASAP info@metricwire.com

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