Creations of the mind© Metis Partners 2011
Creations of the mind© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
25   © Metis Partners 2010
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
Stores                    Online                      Product                    Sales                        Sales       ...
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
© Metis Partners 2011
METIS PARTNERS            0141 353 3011            ken@metispartners.co.uk            www.metispartners.co.uk           @m...
Brand Valuation - Glasgow IP Conference
Upcoming SlideShare
Loading in …5
×

Brand Valuation - Glasgow IP Conference

567 views

Published on

Applications of IP and the need to understand intangible value

Glasgow University IP Conference - Oct 24

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
567
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • 70% of assets are lost opportunity value for contractual obligations+ opportunities for protecting and defending Intellectual Property
  • IFRS accounting rules IAS38A number of companies do for patent costs
  • Jim McColl warns firms are undervalued in M&As
  • We can actually find that anywhere in a business, not just confined to patents
  • Thats all about making moneyDirty word?Is for some....Typified if you look at patents.
  • At Metis Partners we break down a business model into 10 areas of value and Intangible assets
  • Patents – are for inventions that are easily/readily reversed engineered, or degree of obviousness.TrademarksRegistered designs – Look and feel of a product. DistinctivenessTrade Secrets – Choose to retain the IP within the businessCan you keep it a secret?Confidentiality, contractual obligations come into playUsually technical specifications, recipes etc. Think IRN BRU
  • Org knowledge is.....know how committed to paperHow to make it or software source codeIf its written down....need to protect it viaNDAsConfidentialityin contractsCopyrightTyre co example
  • Preferential termsBarriers to competitorsLicence inLicence outHow do you exit these relationships...begin with the end/exit in mind.KPIs/performanceLicence agreementsSales agreementsSupply agreements
  • Traditionally how compnaies are valued. Buying the order book. More valuable for recurring revenues (B2B) than 1-offHow well embedded/dependent are the customersIndicators......Measured by how readily available is alternativesContracts and special terms. Do you co-create, JVs, collaborateDiscuss CaledyneLow revenues
  • Its the glue that binds all the other stuff together.Its usually why Key (technical) people are contractually built into M&A dealsMDs are kept on in acquisitions..because they know everything...its also why they are asked to leave....cos they know everythingIn larger organisations with a high degree of processes they will have quality systemsKPIs, 6 sigma, lean, continuous improvement, which drives know how to be captured and variances eliminated.We have sold Know-how. Compnay valued the Know-how more than the patents. Figured they could get round the patents anyway.Saw more value in learning from the mistakes others made.Usually find negative know valuableExperienceLessons learnedBlind alleys
  • Brand and Reputation is one of the most valuable but most intangible of assets because its externally recognised.Its best indicated by customer loyalty - repeat businessCustomer advocacyBrand is not a logoBrand is your promise...what are your promising and do you deliver on that promiseHow do you behave when things go wrong....things do.....BP vs Rolls RoyceIts all down to value perception as well.Schreiber, Hygena, MFI...same company, same stuffDiscuss selling brands and value to others....MFI, Land Of Leather.Not just about BIG brands...think about the brand called you......
  • Brand Valuation - Glasgow IP Conference

    1. 1. Creations of the mind© Metis Partners 2011
    2. 2. Creations of the mind© Metis Partners 2011
    3. 3. © Metis Partners 2011
    4. 4. © Metis Partners 2011
    5. 5. © Metis Partners 2011
    6. 6. © Metis Partners 2011
    7. 7. © Metis Partners 2011
    8. 8. © Metis Partners 2011
    9. 9. © Metis Partners 2011
    10. 10. © Metis Partners 2011
    11. 11. © Metis Partners 2011
    12. 12. © Metis Partners 2011
    13. 13. © Metis Partners 2011
    14. 14. © Metis Partners 2011
    15. 15. © Metis Partners 2011
    16. 16. © Metis Partners 2011
    17. 17. © Metis Partners 2011
    18. 18. © Metis Partners 2011
    19. 19. © Metis Partners 2011
    20. 20. © Metis Partners 2011
    21. 21. © Metis Partners 2011
    22. 22. © Metis Partners 2011
    23. 23. © Metis Partners 2011
    24. 24. 25 © Metis Partners 2010
    25. 25. © Metis Partners 2011
    26. 26. © Metis Partners 2011
    27. 27. © Metis Partners 2011
    28. 28. © Metis Partners 2011
    29. 29. © Metis Partners 2011
    30. 30. © Metis Partners 2011
    31. 31. © Metis Partners 2011
    32. 32. © Metis Partners 2011
    33. 33. © Metis Partners 2011
    34. 34. © Metis Partners 2011
    35. 35. © Metis Partners 2011
    36. 36. Stores Online Product Sales Sales Brand Franchisee Recipe Fees Book© Metis Partners 2011
    37. 37. © Metis Partners 2011
    38. 38. © Metis Partners 2011
    39. 39. © Metis Partners 2011
    40. 40. © Metis Partners 2011
    41. 41. © Metis Partners 2011
    42. 42. © Metis Partners 2011
    43. 43. © Metis Partners 2011
    44. 44. © Metis Partners 2011
    45. 45. © Metis Partners 2011
    46. 46. © Metis Partners 2011
    47. 47. © Metis Partners 2011
    48. 48. © Metis Partners 2011
    49. 49. © Metis Partners 2011
    50. 50. © Metis Partners 2011
    51. 51. © Metis Partners 2011
    52. 52. © Metis Partners 2011
    53. 53. © Metis Partners 2011
    54. 54. © Metis Partners 2011
    55. 55. © Metis Partners 2011
    56. 56. METIS PARTNERS 0141 353 3011 ken@metispartners.co.uk www.metispartners.co.uk @metispartners www.slideshare.com/metispartners© Metis Partners 2011

    ×